You're So Money and You Don’t Even Know It: The Power of Real on the Social Web
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Photo: Dario Sanches on Flickr
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How can your organization be more transparent and authentic? By getting real. You are missing opportunities to tell great stories everyday about your workplace, your customers, and your products. Social media provides a unique opportunity to share and amplify real stories like never before. Presented at MinneWebCon with Meg Canada.
Transcript of You're So Money and You Don’t Even Know It: The Power of Real on the Social Web
Photo: Dario Sanches on Flickr
Get real
Who do we blame?
Photo: Arnisto.com on Flickr
T he future?
Photo: Arnisto.com on Flickr
Social web is built on real
Photo: JoséPedro on Flickr
Real = authentic
Photo: EagerEyes on Flickr
W hy now?
Photo: Leo Reynolds on Flickr
6 elements of real
Photo: duncan on Flickr
1. Personality
Photo: Markus Bollingmo on Flickr
Example: Lip-dub
Example: Wedding Dance
Example: Wedding Dance
2. Honesty/transparency
Photo: somefool∴Matt on Flickr
3. Serendipity
Photo: WolfS♡ul on Flickr
Example: Where the Hell is Matt?
4. T imeliness
Photo: Michel Filion on Flickr
5. Compelling
Photo: Jasmic on Flickr
6. Resonance
Photo: JamesDPhotography on Flickr
Example: @syfy
Who has a real story to tell?
Photo: JanneM on Flickr
Example: Mayo Couple
Example: Pinole Library
Example: Not a single lady
Example: Not a single lady
Example: Izzy ’s Ice Cream
Ridiculously easy tools
You can do this
Photo: JanneM on Flickr
Get real
Photo: XiXiDu on Flickr
Thank you!
My kl [email protected]@myklroventinemyklroventine.com
Meg [email protected]@megcanadamegcanada.com
Photo: FadderUri on Flickr
