You’re Not Licensing Streaming Video? Why Not?! by deg farrelly, Arizona State University
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Transcript of You’re Not Licensing Streaming Video? Why Not?! by deg farrelly, Arizona State University
You’re Not Licensing Streaming Video?
deg farrellyArizona State University
Why Not?
This presentation is available online:
www.west.asu.edu/icdeg/Charleston2010.htm
Images in this presentation are used withinFair Use provisions of US Copyright Law
Scope of this presentation
Not a discussion of processes for: Converting existing analog collections to
digital Repositories/institutional archives In-house approaches to course reserve
videos
“trends noticeable today … are asremarkable as the shift from the scrollto the codex over 2,000 years ago.”
Peter Kauffman & Jen MohanVideo Use and Higher
Education
Paradigm Shift
Paradigm Shift, Part 2
Paradigm Shift, Part 3
Parallel Shifts
Parallel Shifts
Print Publishing and
Delivery
Parallel Shifts
Parallel Shifts
Modesof
Instruction
Parallel Shifts
Faculty Use of Video
Joint study by:
Copyright Clearance Center
New York UniversityIntelligent Television
Some key findings
Some key findings
45% of faculty anticipate using more video
Some key findings
45% of faculty anticipate using more video
43% cannot find quality/appropriate material
Some key findings
45% of faculty anticipate using more video
43% cannot find quality/appropriate material
45% find their video content fromcommercial sites
Some key findings
45% of faculty anticipate using more video
43% cannot find quality/appropriate material
45% find their video content fromcommercial sites
@ half that number (23%) find content in the Library
Faculty are bypassing
the library to findcontent they need,
in the format they
need
Licensed Video
Licensed Video
Comparable to E-journals
Confusion and steep learning curve in libraries
Concern for maintaining revenue stream
Inflated view of value and/or anticipated use
Fear that content will “escape”
Lack of consistent pricing models
Absence of consistent delivery models
Uncertainty of perpetual access
Acquisition governed by contract law
Multiple Approaches
Publicly available titles Annenberg / Learner.org Public domain content
Individual titles Ambrose Video Films Media Group (FMG) Films On Demand
Media rich databases / Curated collections Alexander Street Press Vanderbilt Television News Archive
Clip collections Intelecom Online Resources Network
Licensing Models
Four dominant models have emerged: Subscription Term license Perpetual rights Pay per View
Subscription License
Offered by a limited number of vendors Alexander Street Press Films Media Group
Generally provides access to entire content
Serials / Continuations
Non-renewal results in loss of content
Term License
Individual title selection Terms vary widely:
One time, one week, one month, one semesterusually to meet reserve use
1 – 5 years
Most commonly offered option by most mediadistributors
Treats video acquisition as continuations
In-Perpetuity License
Often identified by media buyers as the preferredlicense agreement
Distributors have been resistant to perpetuity butenvironment is shifting rapidly
Distributor concerns Limitations of distributor (distribution license) Right clearances Format conversion issues
Pay Per View
Already common in commercial application: Amazon, iTunes, cable/satellite TV (“on demand”)
Few educational distributors offer
Expectation that end-users will be willing to pay small fee to view
Off-loads financial commitment
Potentially prohibitively expensive
Pricing Models
No common pricing structure
Early model mirrored early ebook pricing 1.5 – 3 X hard copy price
New models emerging FTE based Institution type based Consortial pricing Subscription Patron-driven
Most vendors offer flexible approaches
“It is clear that librarian involvementin scenario planning and the practical dimensions of licensing will be essential for any innovation to take place.”Peter Kauffman & Jen Mohan
Video Use and Higher Education
Critical considerations
and decisions will necessitate libraries
taking the lead in forming partnerships
Critical Considerations and Decisions
File source Vendor provided vs locally generated
File format .mpg vs Windows media vs QuickTime vs Flash
vs ?
Digital Rights Management (DRM) issues
Hosting Vendor vs in-house vs outsourced
Access and Discovery Portals MARC Records
“One-stop” shopping is not an option
Jobbers cannot provide licensing rights (in most cases)
No equivalent of EBSCO’s EJS services to link hard copy to streaming/digital copy
No equivalent of Copyright Clearance Center for managing reserve or other short-term use
Swirling Issues
“Swirling” by Exper Giovanni Rubaltelli, 2007.
The move to streaming video
is a Pendulum Swing
Implications for Libraries
Positives: Single copy can serve multiple
users/locations
Elimination of loss from theft, wear & tear
Savings in staff time for processing, circ, stacks maintenance
Space savings
Collections that address user expectations and use patterns
Implications for Libraries, continued
Negatives: Media becomes “continuations” with
ongoing financial obligations – comparable to serial commitments
Increased initial cost in titles
Increased staff time for license negotiation
Minimal use statistics from providers
Diminished capability of ILL to fulfill demand
Commercial Services
SCCTV/Iris Education - iriseducation.org
LearningCore - learningcore.net
TelVue - telvue.com
Safari Montage - safarimontage.com
Swank Digital Campus - swankdigitalcampus.com
Open Source Options
Omeka - omeka.org
Kaltura - corp.kaltura.com
Useful Resources
Handman, G. (2010). License to look: Evolving models for library video acquisition and access. Library Trends, 58(3), 324-334.
White paper version: berkeley.edu/MRC/vod08b.pdf
Kaufman, P.B., & Mohan, J. (2009). Video use andHigher education: options for the future.
Intelligent Television.
Retrieved from: http://library.nyu.edu/about/Video_Use_in_Higher_Education.pdf
More Useful Resources
OLAC Cataloging Policy Committee & Streaming
Media Best Practices Task Force (2009). Best practices for cataloging streaming media.
Retrieved from: http://www.olacinc.org/drupal/capc_files/streamingmedia.pdf
Selected Media Vendors
www.west.asu.edu/icdeg/Selected_Vendors.pdf
Digital Rights by Vendor
www.west.asu.edu/icdeg/Digital_Rights_Vendors.pdf
Communities of Practice
American Library Association Video Round Tablewww.ala.org/vrt
VideoLib Discussion Listcalmail.berkeley.edu/manage/list/listinfo/ [email protected]
National Media Marketnmm.net
Consortium of College and University Media Centers (CCUMC)ccumc.org
Contact Information
deg farrelly
Arizona State University
4701 West Thunderbird Road
Phoenix, Arizona 85029
Phone: 602.543.8522
Email: [email protected]
This presentation is available online:
www.west.asu.edu/icdeg/Charleston2010.htm
Streaming Video Libguide:
http://libguides.asu.edu/streamingVideo