1. The importance of a web presence. Tina Arnoldi (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com tina@palmettotechnologyhub.org tina@coastalcommunityfoundation.org 1

2. AGENDA You need a web site Online giving Social media Mobile Channels Google Alerts Privacy Google Analytics Blogging Google AdWords Eventbrite 2

3. You need a web site It doesnt have to be expensive. Buy your name now. Make sure you own it. Forward it to Facebook short-term. WordPress as an option. Weebly? Free hosting with Dream Host. 3

4. Social Media If you can only do one channel, use Facebook. 800 million people Events Viral 4

5. Other channels 5

6. Privacy 6

7. Blogging Free Have a reason Start slow Comment on others Guest authors Shameless promotion http://blog.tinaarnoldi.com 7

8. Eventbrite Free Public Searchable 8

9. Online giving Make it an option for your donors. Dont make it hard! (ex. Registration) Read the fine print. Rates vary 2.9% 2.2% plus 30 cents 9

10. Mobile Pay attention Optimized web site Resources http://www.mgivefoundation.org/ $500k+, $500/month http://mobipledge.com/ 10

11. Google Alerts What are people saying about Your nonprofit Your issues You! 11

12. E-newsletter Dont assume everyone wants it. Have a way to unsubscribe. Are people reading it? (html/text) Do they click your links? (Google Analytics) Vary your subject lines. Have a (fairly) consistent schedule. 12

13. Google Analytics Is anyone visiting your web-site?If so, what are they doing while they are there? How did they find you? 13

14. Start with your questions Are people clicking links in my e-mail newsletters? Are there referral partners I can cultivate? Are people bouncing on a key page? Is my AdWords campaign driving useful traffic? Why do I even have a website? 14

15. Google Analytics - Home PageDashboard Info at a glance Keep in context Can customize 15

16. Google Analytics - Standard Reporting 16

17. Google AdWords for Nonprofits Target location $1.00 max bid Long tail keywords Daily budget of $329 Must actively manage Can take 5 months for approval 17

18. AdWords connects to Analytics 18

19. Volunteer Resources The Analysis Exchangewww.webanalyticsdemystified.com Media Cause www.mediacause.org Palmetto Technology Hub www.palmettotechnology.org 19

20. You need to be online. Tina Arnoldi (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com tina@palmettotechnologyhub.orgtina@coastalcommunityfoundation.org 20