Your step-by-step guide to getting your business online

Your step-by-step guide to getting your business online

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Getting started Your eCommerce website Take payments online Go social Understanding the jargon

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http://worldpay.com

A simple, fast, money-saving move With a 16% increase in sales expected in 2015 compared to 2014, the UK is at the centre of an online boom. Customer behaviour is driving this change as using online channels has become a natural part of the consumer buying experience.

So what do you need to do to make sure your business doesn’t miss out on the online revolution? It’s not as complicated as you may think and Worldpay are here to support you every step of the way.

The benefits of trading online >

Getting started >


• Reduced overheads and lower costs

• Expand to new geographical areas or even go global

• Generate income around the clock, even while you sleep

• Attract new customers at no cost with social media

• Keep your business trading 24/7

A simple, fast, money-saving move With a 16% increase in sales expected in 2015 compared to 2014, the UK is at the centre of an online boom. Customer behaviour is driving this change as using online channels has become a natural part of the consumer buying experience.

So what do you need to do to make sure your business doesn’t miss out on the online revolution? It’s not as complicated as you may think and Worldpay are here to support you every step of the way.


Getting started >


The benefits of trading online

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Getting startedTrading online takes less time and uses fewer resources than traditional bricks and mortar stores, so it’s a great cost-effective way to grow your business. With free social media channels such as Twitter, Facebook and LinkedIn promoting your business online has never been easier - plus your happy customers can give something back by recommending you with one click.

All you need to get started is an eCommerce-ready website and with Worldpay’s payment expertise, we can help get you set up easily and quickly.

Getting started online is exciting, but we know it can also be a little daunting. This guide will provide you with what you need to do to start trading online - and open your doors to more customers.


Getting started >


Getting started

1. Your eCommerce website Start from scratch or simply add a payment page to an existing website

2. Take payments online Choose Worldpay - We’ll help you every step of the way

3. Go social Market you business with free social media channels

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Build your eCommerce-ready websiteOnline shopping represents convenience and simplicity to consumers, and to get the most out of your website you’ll need to keep this front of mind at all times. As an online business, your website is one of your most important investments, so it’s worth spending some time making sure it’s as appealing to customers and as user friendly as possible. As well as looking great to promote your brand, it has to operate smoothly on all kinds of devices, read clearly and display your goods or services to your customers. Here are the basic steps to getting it right.

STEP STEP STEP STEP


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Step 1 - Choose how you will create your website

There are two main options you can choose from to create your website.

• You can either go for a web developer who can help build a tailored website designed around your needs.

• Use a website provider offering customisable stock designs which you can personalise with content and images for your business. There are many to choose from including Web.com, EKM Powershop and Create.


STEP STEP STEPSTEP

Step 2 - Write content for your website

• About us: Tell people about your organisation, people, history or mission.

• Webshop: Display your products or services with great photos and clear descriptions. The easiest way to create a webshop is through your shopping cart software.

• Contact us: Encourage customers to get in touch by providing contact details such as your phone number, email, address details and links to your social media profiles.

When creating content online you should keep it simple and engaging. Put yourself in your customer’s shoes, what would you want to know? It’s always good to check out other websites in your sector too. Seeing what works and what doesn’t will help you get it right.

Sections you’ll need to include


STEP STEP STEP STEP

Fill your site with content

Let your customers find the information they are looking for

Step 3 - Secure your websiteIt’s important to secure your website for you and your customers’ benefit. Your business’ reputation can depend on it - customer trust can be hard to rebuild once it’s lost. So make sure your security is in place from day one and update it regularly as part of your website management.

• Install antivirus software

• Make sure you have spam filters

• Change your passwords regularly

Secure your websiteInstall antivirus so ware, change your

passwords regularly and turn on your spam filters


STEP STEP STEP STEP

Step 4 - Add shopping cart softwareOnce you have set up your website you’ll need to add shopping cart software so you can start taking payments. The software will allow you to display your products or services, track your orders and manage your order inventory. Your customers can then add the items they would like to purchase by placing items in the shopping cart. Once in the cart, it will calculate the total of the order including additional charges such as delivery costs and discounts such as promotional vouchers.

When setting up your shopping cart software you’ll be able to choose which payment acquirer you would like to help you transfer money and manage your transactions. Worldpay is available with most shopping cart software.

1

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STEP STEP STEP STEP

Taking payments onlineAs a Worldpay customer you can rely on us to get it right for you, securely and safely, everytime. We work with hundreds of thousands of businesses from the very smallest to the some of the largest names on the high street and online. And to help you every step of the way, you can call our dedicated customer support team. Here are some of the many ways we can help.

Set up with Worldpay >

Payment page >

Integrated payment page >

More ways to pay for your customers >


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Set up your Worldpay account and pay pageTo take payments online you’ll need a merchant account. This is like a bank account that allows you to accept card payments. There are a couple of options you can choose from - we can set up a merchant account for you, or you can link an existing merchant account a Worldpay payment page.

Once you’ve set up your website and have your merchant account, the next decision is whether to refer customers to a pay page to complete the purchase or have them stay on your site throughout the shopping experience.

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Integrated payment pageWith this option your customers stay on your site to pay. It’s more seamless for them so you’ll have more control over the look of your page. It’s better for larger businesses because you collect, store and transfer customer card data, so you’ll need to meet strict Payment Card Industry Data Security Standard (PCI DSS).

Payment pageA Worldpay hosted payment page is more suitable for businesses with fewer resources and technical expertise. Although the customer is directed from your site to the Worldpay payment page, you can still customise elements of the page to suit your brand, plus your page will be covered by the Payment Card Industry Data Security Standard (PCI DSS).

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WorldpayHosted

Payment Pages

IntegratedPayment

Pagesor

More ways to pay for your customers


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Customers like to have choice about payment methods, so it’s a good option to offer a variety of ways to pay. We offer a range of products to suit your needs and make it easier and quicker for your customers to complete a payment, which can help reduce the number of customers who abandon their shopping cart before paying. Through Worldpay Online Payments, your customers can pay using any major credit or debit card or PayPal. You can also accept payments via:

Pay by Link >

Virtual Terminal >



Pay by Link

This works well if you send your customers invoices, because you can create customised links to a secure payment page for them to pay each bill easily.

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Pay by Link >

Virtual Terminal >

Virtual terminal

This lets you take card payments over the phone and on the go. All you need is a secure web browser and a computer or a web enabled device.



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Pay by Link >

Virtual Terminal >

Go Social - market your business onlineOnce your website is ready to go, you need to let people know about it. When it comes to marketing your business online, the more visitors to your website the better, and getting the message out there isn’t as hard as it sounds. It’s all about getting involved with your customers and making them feel valued - and that’s always great for business.

Create your social media account Facebook, Instagram and Twitter are all popular with businesses, so they’re good places to get started. Choose the one you feel suits your business best and then create your profile. Remember to make sure to include your business name, location, telephone number and a link to your website. You could also use your company logo as your profile picture so your customers can easily recognise your business.


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Post a comment or tweet a message It’s good to have a plan about how often you are going to post something online. A good post once a day, or even once a week, can work better than lots of less interesting ones. You can post the same thing on different accounts, or vary it. It’s up to you. Remember to keep directing visitors to your website.

Send multimedia contentWith nearly a third of web users more likely to make a purchase after watching a video, it’s an effective way of attracting customers. A short video of how you use your product or what your business offers people, can inspire your customers into making a purchase.

Contact your customers directlyIt’s all about creating a relationship. You can reply to messages individually, or send out offers to groups. Read comments and tweets from your followers and get involved with their feedback. And don’t forget to direct people to your website at every opportunity.


Collect followers

The more you post or tweet, the more people are likely to follow you. Keep monitoring the interest in your posts to see what works for your customers. Share things your customers will be interested in and that relate back to your business.

Start trending

Hashtags are a useful way for social media users to tag their posts with keywords - this makes it easier for people to find what others are saying about a particular topic.

Keep an eye open for what’s trending on social media each week and get involved. Or start something new if you’re feeling creative. You can also encourage your followers to retweet or like your business on social media.

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Google AdWords Making sure your site has a high profile in search engines is trickier then ever. Most are now based on site traffic volumes, which is why using social media to encourage people to visit is so important. Google AdWords is another option, helping customers everywhere to find your business based on selected key words. You only pay when someone clicks through or calls, so you’ll know how well it’s working.

YouTube You don’t have to be an overnight internet sensation to make YouTube work for you. YouTube is your chance to show your customers how your products could work for them. Link to your other social media accounts for maximum views.

Newsletters Collect customers’ email addresses so you can send out newsletters with updates or offers. We all get bombarded, so you need to make sure yours stands out. Keep it short and snappy with good images.

Other ways to get people visiting

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And remember. . .

Building your online profile is all about the big picture. The more you do, the more visible you will be - and that can help with search engines too.

There’s no one thing that creates an overnight online sensation, but if you do hit on a winner, you need to be prepared for a sudden swarm of interest! Because nobody has endless time or money to spend on promotion though, so you need to try different things to find the combination that suits your business and your budget.

Employing a social media manager for even a few hours a week could help, or consider a web manager who can look after your site and your social media accounts.

SponsorshipSponsorship is often considered the domain of big business, but there are plenty of excellent opportunities for smaller companies.

These might include sponsoring a local cricket team, art exhibition, business competition, school project or recycling initiative. Sponsoring a local event or team will help raise your company profile on your home ground and can give you lots of ideas for your social media postings too.

VouchersSending out evouchers to your customer base is another good email opportunity. You could also add these to newsletters or just post printed vouchers. If you know your customer well enough perhaps send them on their birthday or event when there is a holiday coming up.

Online businesses benefit when the shops are closed.

When setting up online there is some industry and products names used which may be a little tricky to understand. Here we un-pick the jargon for you, giving you a clear simple view of what they mean.

Understanding the jargon

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Merchant account A merchant account is like a bank account that allows businesses to accept card payments. Worldpay can set you up with an account, so that you can start taking credit and debit payments and growing your business.

Virtual TerminalTake phone payments easily over the phone using your computer or laptop, through a simple web page.

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Online payment gateway This is a secure portal linked to the payment page where customers enter their payment details which can then be authorised (approved) or declined (rejected).

Hosted payment page This is where customers enter their payment details on Worldpay’s secure payment page after leaving your site. Worldpay offers hosted payment page and an integrated payment page.

Integrated payment pageThis is where customers enter their payment details on your payment page without leaving your site and because you collect, store and transfer customer card data you’ll need to meet strict Payment Industry Data Security Standard (PCI DSS). Worldpay offers an integrated payment page and a payment page.

AuthorisationThe process for checking that the card is not reported lost or stolen at the time of the transaction, and there are enough funds in the account to cover the purchase. Worldpay offers card authorisation.

PCI DSS The Payment Card Industry Data Security Standard, which is designed to help you protect your customers’ card data. Every business that accepts cards must comply with PCI DSS or face card scheme fines and other charges. Worldpay SaferPayments makes complying with PCI DSS simple.

Shopping cart You’ll need to add shopping cart software to your website to make it eCommerce-ready. It enables customers to add and remove items from their shopping basket before deciding to pay.

Web developer A third-party professional who can work with you to build an eCommerce-ready website.


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started online or setting up your online payments with Worldpay let us know.

Visit worldpay.comor give us a call on 0808 208 5177

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Your step-by-step guide to getting your business online

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