Your social persona !!

!How the individual voice shouts louder

than any organisation!

#smwpersona

“No retweets, no favourites, no interaction, just our random tweets disappearing into the void. Occasionally a family member or a friend might retweet something, and occasionally a peer might comment on something. !

“All pretty tragic and pointless."!

Your organisation on social media?!

"People may not remember exactly what you did, or what you said, but they will always remember how you made them feel."!

Train and trust!

Messages are more believable!

Train and trust!

The panel @boccadistella

Social media manager,

Moonpig

@realbrownhoward

Digital Marketing

Manager,

Merlin

@andeggs

Digital Manager,

Royal Society

@willwynne

CEO / founder,

ArenaFlowers.com

The statements!

#smwpersona

#smwpersona