Front-line offense: Is your front office helping or hindering customer retention?
Your Site's Code is Hindering Your Success
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Transcript of Your Site's Code is Hindering Your Success
@StoneyDStoney G deGeyter
@polepositionmkg
YOUR
IS
HINDERING
YOUR
xxxxx @StoneyD
Your Site is Broken
@StoneyD
Great design ≠ great code
@StoneyD
Great code has built-in SEO
@StoneyD
It’s better to build than repair
DO IT
RIGHTFROM THE
START!
xxxxx @StoneyD
Coding Issues that are
Hindering Your Success
@StoneyD
HTTP/S
@StoneyD
Robots.txt directive
@StoneyD
Page load speed
Via hubspot: https://blog.hubspot.com/marketing/page-load-time-conversion-rates
@StoneyD
Mobile page load speed
@StoneyD
Mobile optimized
61% of users are unlikely to return to a mobile site they had trouble accessing.
57% of users say they won’t recommend a
business with a poorly designed mobile site.
Google is set to go mobile-first sometime this year.
http://www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emailshttp://searchengineland.com/googles-mobile-first-index-still-months-away-271851http://cmsreport.com/articles/the-5-mobile-marketing-mistakes-infographic-12442
@StoneyD
Structured data
https://www.bruceclay.com/blog/schema-markup-guide/ http://www.bloggerspice.com/2015/12/how-to-add-schema-markup-on-your-blogger-template.html
Schema.org
@StoneyD
Canonical tag
Helps eliminate duplicate content.
http://www.upnorthsports.com/snowmobile/snowmobile-clothing/snowmobile-jackets/#filter:gender:Male/filter:brand:FXR$2520Racing#filter:gender:Male/filter:brand:FXR$2520Racing
@StoneyD
Hx hierarchy
Should be an h2
@StoneyD
Breadcrumbs
@StoneyD
Form validation errors
VALIDATE
BEFORE
THEY SUBMIT!
@StoneyD
HTTP response codes
ALL URLS SHOULD REGISTER A
200 OKRESPONSE CODE
@StoneyD
Declare doctype and language
@StoneyD
Analytics
If you’re not
MEASURINGYou don’t know what’s
BROKEN!
xxxxx @StoneyD
• @StoneyDlinkedin.com/in/stoneygd
Web PresenceOptimization
PolePositionMarketing.com
Stoney deGeyter
THIS IS
MEW
eb
Marke
ting
Ch
ecklist.co
m
xxxxx @StoneyD
PolePositionMarketing.com
Thank
You!
Download this presentation at: ppmkg.com/xxxxxxxx