Your Portfolio

SBM 338

Lanny Wilke

What IS a Portfolio?

A personalized collection of materials (artifacts).

A reflection of you as a professional person.

A record of your professional development

An indication of how you performed in the classroom.

What you have accomplished (evidence)

Your efforts at developing new skills.

Why Develop a Portfolio?

To market your capabilities in job interviews.

To document the quality and quantity of your professional development.

To fulfill class requirements.

May be…

Electronic Paper A combination of the two

What will be required in YOUR portfolio for this class?

Your campaign proposal Your advertising strategy Your USP – unique selling

proposition Your target audience/market

(specifically) A copy of each of the ads that you

created.

For each of your ads, add a Word document that includes the following:

Your rationale for the design of the ad.

The ways in which the ad is consistent with your campaign and strategy.

The thread that holds this ad to the rest of your ads.

Also discuss,What you learned as you

developed the ads.What skills you developed or used

as you developed the ads.

How you lay it out is pretty much up to you.

Make sure that the organization has some logic behind it.

Remember that you will be asked to present your work to your peers (and perhaps others).Present work that you will be

proud of.

That’s all folks.