Your Personal & Professional Brand - #3 in the Employment in the Digital Age Series
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Transcript of Your Personal & Professional Brand - #3 in the Employment in the Digital Age Series
Part Three of Three Digital Learning Resources for Tech-Savvy Young Adults in the Workplace
An online educational resource for youth entering the workforce, initiated and funded by:
Developed by:
miranda-miller.com
Young adults have grown up
with technology. They are
considered ‘digital natives.’
These three workshops explore employers’ expectations
of the use of digital technology and communications devices
in today’s workplace.
Digital Natives at Work
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Session One:
Making Technology &
Devices Work at Work
Cell phones, laptops, tablets and PCs are
commonplace in modern work
environments. Are you using them correctly?
Session Two:
The Business of Business
Communications
Learn how to use email, chat applications, online
discussion groups and even social networks like
Facebook for business communications.
Session Three:
Your Personal &
Professional Brand
Privacy, identity and integrity are critical to
your success in technology charged
workplaces.
Employment in the Digital Age Series
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
When you see Discuss tabs in this course…
Stop!
Learners working in groups should take this opportunity to have a conversation about the topic at hand and follow
instructions to complete the task.
Individual learners can explore the topic on their own using the resources provided.
Discuss
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
What is your personal brand?
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Your personal brand used to be the way you marketed yourself and your career to the world.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Now, your personal brand includes not only what you put online yourself…
But your digital footprint, which is the passive and active data trail left by all
of your online activities.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
It includes what others publish about you, as well.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Your personal brand includes ALL of the information available about you.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Even if you don’t think you have much of a web presence, you might have appeared on a school or employer’s website, in a newspaper,
or in a social media post by one of your friends.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Why does your personal and professional brand matter?
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Your online brand is very closely tied with your reputation.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Landlords, schools, employers and others can all look you up and make a decision about you – sometimes without even talking to you!
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
• Forty-seven percent (47%) of employers review an applicant’s social networking sites after the employer receives an application.
• Twenty-seven percent (27%) of employers review social networking sites following an initial conversation with an applicant.
(Canadian Association of Counsel to Employers)
Employers tend to review social media in the early stages of the hiring process:
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Understanding the publicly available information about you is an important part of protecting your personal and professional brand.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
What does your web presence – and your personal brand – look like?
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
• The content you post and share on Facebook, Twitter, Google+ or other social profiles.
• The language you use in social media.
• Any images or videos you are in that are published online.
• The images you use to represent yourself.
• How you treat people around the web.
• Comments you make in forums, on news sites or blogs.
• Any other activity that can be traced back to you – even if you think your identity is hidden!
It might include:
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Everything you say, do or share online can potentially affect your brand. Privacy is never guaranteed – and online content never goes away.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Your brand can even be affected by things others share about you.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
(Johnson City Press)
Discuss
Think of the different ways your online activity could affect your employment, education or life in the next 10 years.
Discuss with your peers or, if working independently, write a list.
Read ‘Create Your Brand’ on the University of Toronto website.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
How can you protect your brand if you don’t control all of the content?
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
It’s important to understand your personal brand and the information available about you to others on the Internet.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Search your own name and email address(es) using the major search engines.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Use the different search options to find images, most recent content and more.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
YouTube is the second-largest search engine in the world and processes over 3 billion searches a month! Search for your name on YouTube to see if you’ve
been tagged in the descriptions of any videos.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
There are search engines now that will allow you to search for social activity, too. Try searching with Topsy and see if your name has come up.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Perform these searches every three to six months to see any new information.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Set up Google Alerts for your name and email address(es) to notify you by email when they are mentioned on the Internet.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Remember, you can control the privacy settings on your own social profiles…
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
But you can’t always control what others publish about you.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
You can’t respond or try to have the content removed if you don’t know it’s there!
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Discuss
Write a paragraph about your findings and discuss with your peers.
Was there anything surprising in your search results?
What does your personal brand look like to an outsider?
Use each of the recommended tools to search for information
about yourself.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
The things you post and share reflect on you…
But did you know that your social connections do, as well?
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Law enforcement and courts can access far more information about you.
Even if it’s not publicly accessible.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
(Your Facebook Data File: Everything You Never Wanted Anyone to Know)
• Friend requests and how you respond.
• How you interact with other users and how often.
• Image metadata – time stamps, GPS location information.
• The IP address used each time you sign in.
• Your last known location with GPS coordinates.
• Your event invitations and responses.
• Every message sent or received – even if you deleted it!
• And more, depending on the network.
Beyond the information on your public profile, social networks may keep:
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
How is this information used?
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
In divorce or other civil law proceedings.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
In insurance or worker’s compensation investigations.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
In criminal investigations.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
“But I haven’t done anything wrong…”
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
It’s not just about you – it’s about the people you’re connected to, as well.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
You may have heard about “six degrees of separation” – or even “Six Degrees of Kevin Bacon.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
This is the theory that everyone on earth is connected (to Kevin Bacon and one another) by six other people or less.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Today, law enforcement and national security agencies like the NSA use “degrees of separation” to further their investigations.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
The NSA (National Security Agency) in the United States allows itself 3 “hops” from a terror suspect to continue looking for phone and online information.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
This means a Facebook user with 250 friends is actually “connected” in this way to over 6.6 million people!
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
(Hops calculator: The Guardian)
The bigger your social network, the more “connected” you are… whether you realize it or not.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
(Hops calculator: The Guardian)
It’s important to understand and remember who can see each post – whether it’s public, open only to friends or shared with a wider network.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Even our concept of who our “friends” are changes online…
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Read ‘How Many Online Friends Do You Have? Really?’ now on iKeepSafe.org.
This is why the responsible use of social media is so important…
Even if – especially if – you think no one is watching!
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Discuss
Do you take any of the precautionary steps listed in “Manage your social media accounts like a spy?”
Discuss with your peers or write a one-paragraph answer.
Read about what the Canadian Security Intelligence Service –
Canada’s own spy agency – expects from their agents who use social media in this article
in the Toronto Sun.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
The Internet has fundamentally changed the way we learn, find and share information, communicate and even make purchases.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
This has opened all kinds of doors to new possibilities, but there are new risks, as well.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
One of the major risks to Internet users is identity theft.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Another is hacking, which can happen to websites, email or social media accounts or elsewhere. This can result in data theft,
impersonation or other negative outcomes for the victim.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
In June 2014, over 1,900 Canadians reported identity theft or fraud to the CAFC.
Their combined losses were over $820,000.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
- CAFC
Hacking and identity fraud can damage your personal brand, as well.
It gives people access to your accounts, to see your private messages or even pretend to be you.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Even without hacking, people are able to gather a lot of information on those who aren’t careful with their privacy settings and the content they share.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
How can you protect your online privacy?
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Create strong passwords and change them at least monthly.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
How secure is your password?
Visit https://howsecureismypassword.net/ to find out!
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Keep track of your passwords and keep them safe with a keyword vault.
See KeePass.info Password Safe as an example.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Can’t think of a password?
Try http://passwordsgenerator.net/ to create one.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
• Use a combination of at least ten upper and lowercase letters, numbers and symbols (^ * $ % !).
• Avoid passwords that contain personal or popular information, as these can be easier to guess, eg.: your pet’s name, birthdays, childrens’ birthdays, movie characters, etc.
• Use different passwords for different accounts so if one is compromised, the others are not.
Follow these tips for stronger passwords:
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Once your passwords are secure, focus on browser security.
See the Wall Street Journal’s interactive browser security guide.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Improving your browser security reduces the amount of data websites and advertisers can collect about you.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Even with browser security and strong passwords, there are two types of risks when surfing the web: technological and behavioural.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Technological risks come from the programs and tools you use online and on your computer.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Behavioural risks relate to the decisions we make and activities we participate in online.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Young Canadians are taking steps to protect their privacy and
information online.
Read more by visiting the full infographic called
Young Canadians in a Wired World from Media Smarts.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Discuss
What new steps can you take now to protect yourself from technological and behavioural risks online?
Discuss with your peers or write a one-paragraph answer.
Read this Cyber Security Consumer Tip Sheet from
Canada’s Media Awareness Network.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
There are a variety of online tools available to help you build your personal and professional brand.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Everyone now has the power to be a publisher, thanks to blogs and social media networks.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Publishing your own content helps build your web presence by distributing positive messaging that appears in search results.
See the above example from a Google search for Canadian chef Chuck Hughes.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Blogging allows you to create longer content, share videos and images, reach a wider audience than your own social contacts, and appear in search results.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
WordPress, Blogger, Tumblr, Medium and Typepad are all examples of popular blogging platforms.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Twitter is another great place to showcase your personality and network with others who share your personal and professional interests.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
It’s a good network to promote longer form content with short linked messages, or to engage in conversation.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Endorsements on LinkedIn are a great way to showcase your expertise and help build your reputation in different areas.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Facebook allows you to write short or long posts, embed video and images and more. You can control whether only your friends or the public see your posts.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
You can use a Facebook Page in addition to your profile to promote your professional blogging, videos, awards and more.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Keep your social media, blog and other published content positive, professional and polite!
Put your best foot forward.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Once you have channels, networks and content to showcase your personality, how can you promote it to new people and build your network?
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Use a free tool like Buzzsumo to search for information on any topic and see which blogs, YouTube channels, websites and more
discuss your industry or field of expertise.
Try it now at http://app.buzzsumo.com
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Followerwonk is another free tool that can help you find influential people on Twitter who share your interests.
Try it now at http://followerwonk.com
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Try using Wolfram Alpha to analyze your own Facebook profile.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Wolfram Alpha gives you deep insight into your own Facebook habits and the traits and characteristics of people in your network.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
This can help you identify the people most likely to share your content, the best time of day to post, and more.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Give it a try at http://wolframalpha.com/facebook
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
It can be a lot of work sharing and interacting across different social media accounts.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
A social media management dashboard like HootSuite can help bring all of your activity into one place.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
You can connect different accounts and even schedule things to post later.
Try it out at http://hootsuite.com.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Discuss
How can you work on building your brand over the next week, month and year?
Discuss with your peers or write a one-paragraph answer.
Read Lena Duque’s tips on managing your personal
brand while keeping your day job in this article from
The Globe & Mail.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Choose the Right Answer:
Why does your brand matter?
a) It’s closely tied to your reputation. b) Your brand includes all of the information
available about you. c) People can use this information to make a
decision about you. d) All of the above.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
ANSWER: All of the above
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Your personal brand is closely tied to your reputation and includes all of the information
available to other people about you.
Fill in the Blank:
Employers tend to review social media in the early stages of ________________.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Employers tend to review social media in the early stages of…
The hiring process. • Forty-seven percent (47%) of employers review an
applicant’s social networking sites after the employer receives an application.
• Twenty-seven percent (27%) of employers review social
networking sites following an initial conversation with an applicant.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
True or False:
Nothing published on the internet ever really goes away.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
TRUE.
Even deleted emails and social media messages can be archived or recovered.
Remember: If you wouldn’t say it in court, don’t say it
on Facebook!
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Monitoring Your Online Brand & Reputation:
How can you find information about yourself published on the internet?
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Use search and social tools to find any mentions of your name, places your email address has been used,
images, photos, videos or other content about you.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
True or False:
As long as you aren’t doing anything wrong, you don’t need to worry about your online privacy.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Identity theft, malicious content, mistaken identity and other actions that can harm your online reputation can happen to anyone. It’s not just about – it’s about your
entire network and presence online.
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
FALSE.
Check out these resources to learn more about building and protecting your brand online:
Resources
• Canadian Consumer Handbook on Identity Theft – provided by the Federal-Provincial-Territorial Consumer Measures Committee
• How to manage your personal brand while keeping your day job – Lina Duque for The Globe and Mail.
• Young Canadians in a Wired World – provided by Media Smarts
• Create Your Personal Brand – University of Toronto
• Calculate the Size of Your Social Network – The Guardian
• How Many Online Friends Do You Have? Really? – iKeepSafe.org
• Interactive Browser Security Guide – Wall Street Journal
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
Image Credits
Slide 7, DollarPhotoClub
Slide 9, DollarPhotoClub
Slide 10, DollarPhotoClub
Slide 15, DollarPhotoClub
Slide 33, DollarPhotoClub
Slide 25, DollarPhotoClub
Slide 46, Wikimedia Commons
Slide 44, DollarPhotoClub
Slide 96, Wikimedia Commons
Slide 98, HootSuite
Slide 45, DollarPhotoClub
Cover, DollarPhotoClub
Slide 34, Lifehacks
Employment in the Digital Age: Session Three – Your Personal & Professional Brand
An online educational resource for youth entering the workforce, initiated and funded by:
Developed by:
miranda-miller.com