Your Personal Online Strategy

By Isabella Pedicone

Accelerators Arrowhead Center

Agenda

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Discovering Your Target Audience Online

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Potential Target Groups

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CATER TO YOUR TARGET’S VALUES

Plan to create an online experience to match your audience

https://www.boredpanda.com/funny-online-shopping-scams-fails-expectation-reality/?utm_source=google&utm_medium=organic&utm_campaign=organic

Building Trust

CREATING EASE OF USE ONLINE

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Screenshot of:https://www.theworldsworstwebsiteever.com/

Where they are they?●●●●●●●●●●

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Lines of Communication- How to reach them■■■■■■■■

Competitive Analysis-Define Uniqueness

Upcoming Webinar Sessions-Deeper DiveDeveloping an Online Brand | May 15, 2020The second webinar will take you into the world of online branding. Building on insights discovered in “Your Personal Online Strategy,” participants will learn how to use their identified competitive advantage and uniqueness to form an online brand identity.

Launching Your Website | May 22, 2020The third webinar is all about launching your website. Using the branding feel developed in the previous webinar, participants will learn how to plan the look, feel, and flow of their website. You’ll also get started with the more technical aspects of launching a website. Other topics will include setting up an e-commerce store, SEO, and more!

Social Media | May 29, 2020The fourth webinar will be all about social media. We will discuss different platforms and their demographics, uses for social media, types of content for your business, how often to post, and walk through of the setup of Facebook Business Page.

https://arrowheadcenter.nmsu.edu/digital-marketing-webinar-series/

Next Steps and Resources

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Thank you!

Questions?

Isabella Pediconeiped@nmsu.edu

Arrowhead Center575.646.5069