YOUR PARTNER FOR INTERNATIONALIZATION

PROMOEST

Promoest is focused on providing services of

communication and internationalization. After the

experience of EXPO 2015, in addition to the two

existing divisions (the Events & Congresses one and the

Translation & Interpreters one), we added the new

International Consulting Promoest Division (ICPD) to support all our clients in the process of

internationalization:

- Promoting their products & services directly in the

new foreign markets with specialists of the products and of the country ;

- Using properly the financial tools (free funds or low

interest funds) at national and European level;

- Offering proper risk coverage over credit in not consolidated foreign countries

We have been working for 25 years in our offices in

Milan, Genoa and Shanghai.

WHAT WE DO ICPD has a team of Italian and foreign people with

experienced in the process of internationalization of the

companies.

ICPD, thanks to these skills, aims to plan and manage

these internationalization projects with a clear target to

optimize the sales and the return of investment.

GIORGIO EMMA He has been supporting enterprises for 10 years,

making external and internal audits aimed at

identifying possible countries where to operate and

the respective approach to the market.

Moreover, he deals with the research and the

evalutation of financial opportunities linked to a

given project.

ITALIAN COORDINATOR

WHERE WE ARE

We deal with commercial inclusion, enterprise development, commercial actions and

international lobbying ones in the E.U. countries (Spain, Poland, Romania, Bulgaria, Baltic

Regions, Czech Republic) and in the main economic areas worldwide: Brazil, India, China,

Russia Federation, USA, Thailand, Indonesia, Singapore.

THE INTERNATIONAL NETWORK

In the countries, in which ICPD operates, it deals with enterprises and local

professionals, who allow ICPD to manage and support the international

development aims directly in the interested country.

Thank to its own network, ICPD offers the planning and the managing of the foreign

offices for companies, which required to obtain licences or permits and the research

and selection of foreign companies to be acquired (M&A).

THE FOREIGN OFFICES OF OUR NETWORK ROMANIA Bucarest

SPAIN Madrid

THAILAND Bangkok

POLAND Warsaw

CZECH REP Prague

BALTIC countries Vilnius

BULGARIA Sofia

BRASIL Sao Paulo

INDIA Mumbay

CHINA Shanghai

USA Los Angeles

RUSSIA Moscow *

We can even follow the other following countries (ex CSI) by our

direct links to our Moscow office: KAZAKHSTAN, BELARUS, UZBEKISTAN and GEORGIA.

ASSETS

GLOBAL SERVICES FOR THE INTERNATIONALIZATION PROCESS

ICPD can schedule and manage a 360° internationalization process ensuring also the discussion

of the legal and fiscal aspects and the reliability control that impact the project itself, as

well as the training of the staff to be involved in the project

POSSIBILITY TO GET FUNDS FOR THE INTERNATIONALIZATION PROJECT

ICPD checks and manages all the financial instruments available such as non-repayable

grants and soft loans at different institutional levels (EU, Ministry of Productive Activities,

Regional, etc ...) to reduce the costs of internationalization

RISK INSURANCE COVERAGE OF THE INTERNATIONALIZATION PROJECT

ICPD offers a range of insurance covers for the export risk by covering all the export sales activities from the risk of customer insolvency to country risk

WORKING METHODOLOGY ICPD accompanies the company throughout the path of

internationalization: from the selection of the foreign market of

reference, including the definition of the most appropriate

strategy, in the research of foreign partners and in the phase of

maintenance of the developed relationships.

Services that ICPD is able to offer are: first orientation on foreign

markets, market and sector research, market tests carried out

directly in the country of interest, research of clients / partners,

construction of on-site meetings, definition of the strategic and

operating program and of the insurance coverage plan.

Our working methodology is divided in phases and steps,

ranging from the implementation of the specific activities to the

project management on-site that is:

•Research and identification of foreign partners suitable to the

project

•Implementation and start up of the project on-site

•Management of efficiency on-site and evaluation of the

performance

WORKING STEPS 1. PROPER COMMUNICATION WITH CUSTMERS in order to understand the targets of their international development.

2. SUPPORT IN THE SELECTION OF THE PRIORITY MARKETS and of the foreign developing country in terms of a mixture of objective elements (sector and macroeconomic data, trade journals,

etc.) and observation of SIGNIFICANT FACTS (such as the existence of previous contacts or the

presence of competitors similar in characteristics), analysis of possible barriers at the entry of

the markets of INTEREST, such as competitive barriers (suppliers, customers and competitors),

tariff , customs and legislative barriers.

3. INTERNAL AUDIT and support in monitoring the internal resources necessary for the project. These resources are mainly: human, financial and productive / technical.

4. Definition of a SOLUTION PRODUCT SERVICE in line with the market and then a proper marketing plan to communicate the value of their product service to local market.

5. Selection of the STRATEGIES AND OF THE PROCEDURES OF ENTRY in the market, according to purposes, time, characteristics of the market and investment opportunities.

6. Research and evaluation of the FINANCIAL OPPORTUNITIES, and where useful, of the insurance ones

WORKING STEPS

SOME RECENT CASE HISTORIES : BRAZIL

SECTORS: Industrial turnkey plants for shopping centers, logistics centers, manufacturing companies and public places (theatres, sports centers, ecc..)

SERVICES: Market and sector research, staff research, company opening, accounting and administrative management, local contracts for the staff management, services of

attorney.

KAZAKSTAN

SECTORS: manufacturing of industrial boilers for strategic sectors (oil and gas and refineries) and large plants

SERVICES: market and business partners research; staff selection inside our local office and subsequent training in Italy; direct management of potential customers and creation of a

sales network; Opening of the local company and accounting / administrative

management of the authorizations

ROMANIA

SECTORS: food and beverage, frozen products for HORECA

SERVICES: selection of sales partner and evaluation of market size; price policies of importing

companies; management of the deals with the client; agency contracts with Italian

companies and management in exclusivity of all the Romanian market

RUSSIA

SECTORS: machineries and machine tools for the construction business

SERVICES: market research for sectors , research of industrial partners, building of a business

network, training of agents on-site, opening of the company and amministrative

management, consulting on customs issues, access

SOME RECENT CASE HISTORIES :

b.colonnello@promoest.com

Piazza Piemonte, 2 – Milan - 20145 - Italy

Tel: +39.02.43912468