YOUROWNPERSONALSOCIALMEDIAPOLICYTips on developing digital identityfrom @paulbromford

70% of recruiters have changedtheir minds about an applicant based on social media profile

Protect your Social CV

Companysocial media policycan encourage uniformity

This is about YOUR brand YOUR story

What’syour

personal social media

strategy?

What do YOU want to be known for?

Do you want to be a thought

leader?

Or do you want to be a Social CEO?

Or do want to be known for posting funny cat pictures?

Be clear in your profile what followers or fans can expect

As a general rule

Don’t say anything on social media

you wouldn’t say to your boss’s face

If you’re not provocative in some way, how can you possibly stand out to inspire someone else? – Brian Solis

But don’t be afraid to divide opinion…

Don’t constantly talk about yourself. It’s 8 part others , 2 parts you. Otherwise you

just bore people

Never engage trolls or

argue with others

No-one wins

Don’t be one of them

Almost 40 per cent of UK employees criticise their workplace online

What’s your follow back policy?

Follow everyone and risk appearing desperate for approval

Follow a small percentage of your followers and risk appearing aloof and

elitist

It’s fine to automate some of your posts

Just be around to join in the conversation

Don’t be a robot

Always share great content and credit sources

Everybody loves asharer…

It’s also the quickestway to build a following (via Shirley Ayres)

Be clear howmuch you mix personal and

private or whether you separate them to different

networks

But being serious all the time

can be awfully dull

A four word social media

policy we can all follow

(via Charlie Brooker)

(via Aatif Bokhari)

YOUROWNPERSONALSOCIALMEDIAPOLICYRead the blog version here