LET’S TALK!HOW TO TALK TO FOLKS ABOUT THE ACA AND THE

1,000,000 CAMPAIGN ENGAGE. EDUCATE.EMPOWER

Your NameInstitution

You’re excited and motivated to be a part of this empowering campaign and want to share it with your colleagues, community.

But how?

GOALKNOW YOUR MATERIAL

FEEL CONFIDENT ABOUT YOUR ABILITY

FEEL GOOD ABOUT YOUR APPEARANCE

YOUR MATERIAL• Tool to help you get your

audience to understand your message

• Tool to effectively message on ACA and 1,000,000 campaign

• Tool to efficiently disperse information you are wanting to convey

• Tool for “regrouping” your thoughts

GENERAL GUIDELINES

• PREPARATION

• SIMPLICITY

• ANSWERING QUESTIONS

What you could be thinking…

• “I’ve got to get the facts out there.”

• “How am I going to empower them at the end of my presentation and keep them engaged?”

• “I have to catch my audience.”• HEART• HEALTH• MIND• MONEY

*Putting yourself in your audiences’ shoes – YOU ARE PART OF THE COMMUNITY YOU ARE EMPOWERING

Tailor your message.

KNOW YOUR AUDIENCE

BE AVAILABLE!

• BIO SHEET

• COMMITTED FOLLOW THROUGH

• FOLLOW UP WITH THOSE YOU HAVE REACHED

PREPARATION

• Prepare 3-4 ideas you want to conveyo These are your “communication

points”

• Make a list of questions and issues you anticipate being asked during a presentationo Use these issues to launch

your “communication points”

• Have your best answers ready

• The 3 “S” rule: short, simple, specific

• Most important point first

• Stay on topic

• An idea: Summarize, then elaborate

Example: “Our organization believes in patients before profits, not profits before patients. Let me explain what I mean…”

KEEP IT SIMPLE

DO’S AND DON’TSDO:

• DO think before you speak• DO pause after complete statements • DO sit in silence after you’re done answering questions.

DO listen to folks responses, concerns, needs, etc.• DO respond to negative questions with positive

responses• DO ALWAYS TELL THE TRUTH! Your

credibility is crucial

DO NOT:• DO NOT get angry/argue with the “nay-sayers” in the

audience.

• DO NOT/TRY NOT TO USE JARGON! ESPECIALLY MEDICAL/POLICY JARGON!

• DO NOT worry about formality. Remember, the ACA is personal to folks. Affects health, heart, mind, money.

• DO NOT stifle people’s creativity to change it up. • DO NOT use phrasing such as “Like I said before” or

“Like I explained earlier”• DO NOT LIE! IF YOU DON’T KNOW, YOU DON’T

KNOW, but you will be willing to find out.

THE “QUESTION TRAP”• Either/Or: When answer isn’t “black

and white” – SAY SO!

• CORRECT INCORRECT INFORMATION IMMEDIATELY

• You don’t need to answer the hypotheticals• Help reassure folks that they have the information they need or they will definitely get help to find the answers by DFA

SO, LET’S TALK!

THINGS TO KEEP IN MIND:

1. PITCH

2. RATE

3. ARTICULATION

REMEMBER, THE IMPACT OF YOUR SPOKEN MESSAGE DEPENDS ON HOW YOU SAY IT

APPEARANCE IS EVERYTHING• CLOTHES (Wear what fits the setting)

• JEWELRY

• MAKE-UP

• ENTHUSIASM!

• SMILE!

• BODY LANGUAGE

• OTHER STUFF

REMEMBER, THE IMPACT

OF YOUR MESSAGE DEPENDS ON HOW YOU

SAY IT

THE “BE” ATTITUDES1.BE PREPARED2.BE POSITIVE!3.BE HONEST!4.BE BRIEF!5.BE YOURSELF!6.BE ENERGETIC!7.BE FOCUSED8.BE COMFORTABLE, CONFIDENT, AND TAKE

CHARGE

MOST IMPORTANTLY, HAVE FUN!!!!!

http://www.youtube.com/watch?v=zGGHov_afig

THANK YOU!!!