Your Most Crucial Conversation
5
Transcript of Your Most Crucial Conversation
PERSONALIZATION IS NOT A TECHNOLOGY, IT’S A STRATEGY.
+ It’s a conversation with the customer+ To do it well you have to listen to people and
respond accordingly.
YOUR MOST CRUCIAL CONVERSATION
Speak CLEARLY
WE LIVE IN A POST-CAMPAIGN WORLD+ Marketers are now building interactions
+ Interaction management is about managing key moments of engagements with the customer
Respond THOUGHTFULLY
YOUR MOST CRUCIAL CONVERSATION
LISTEN. COLLECT. THEN RESPOND.+ Make sure to pull the right data sources,
segments, and models+ Respond to what you both hear and don’t hear+ Most true “listening” will come from looking at
your data
Listen CAREFULLY
YOUR MOST CRUCIAL CONVERSATION
Join the webinar by Merkle and Adobe on August 4th at 2 PM EST. Register here.
Download the full white paper here.
Zimm ZimmermanVice President of [email protected]
Bruce SwannSenior Product Marketing Manager Adobe [email protected]
