Your Marketing Toolkit:Low-Cost/No Cost Business Tools That Will Make You More Money!
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Transcript of Your Marketing Toolkit:Low-Cost/No Cost Business Tools That Will Make You More Money!
We Coach The Pros
Sandra Flores
facebook.com/wecoachthepros
@wecoachthepros
www.WeCoachThePros.com
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Here are some of the benefits using Google Calendar1. Schedule a Date2. Connect To Phone/Desktop3. Set Reminders4. Repeat Dates5. Invite People-This puts on their calendar6. Task List7. Share Calendars/See Calendars
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Here are some benefits of using Google Analytics1. It is completely free of charge2. Able to find out how your visitors locate your website.3. Able to identify which pages and links your visitors click the most. 5. Visitor segmentation.6. Able to fine tune your website.
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Benefits of Using Google Voice:1. Routing power2. Screening power3. Voicemail power4. SMS power5. Mid-call power
1. Powerful Profiles in Your InboxContact history, live, mutual contacts, email history
2. See Who Opens and Clicks Your EmailEmail tracking, live notifications when opens or clicks on one of your emails.Know when,how many times, where,& from what device they opened your email.
3. Easily Schedule Emails for LaterEmail scheduling. Send reminders to yourself.
Benefits Of Using Sidekick Extension:
Content management system (CMS) is a computer application that supports the collection ofmanaging,publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface. Digital content may take the form of text (such as electronic documents), multimedia (such as audio or video files), or any other file type that follows a content lifecycle requiring management.
A contact manager is a software program that enables users to easily store and find contact information, such as names, addresses and telephone numbers. They are contact-centric databases that provide a fully integrated approach to tracking of all information and communication activities linked to contacts.
V.S.
WHATS THE DIFFRENCE?
“Our product is known for its ease-of-use. With AWeber, it’s pretty confusing to even choose a template. They ask questions like, ‘choose between a broadcast and a follow-up series,’ and it’s not easy to figure out what they mean.”
“We have an award-winning customer support department, including extended phone hours seven days a week, because we know that as a [insert industry], you might be working outside of business hours. If you need marketing, design or technical help, a live person can help you.AWeber has some chat support, and only has phone support on weekdays.“[If they bring up Autoresponder] “Our Autoresponder is designed for small businesses and nonprofits who want to automatically deliver personal, timely, and relevant messages to their customers. Unlike AWeber, our Autoresponder is built on an easy-to-use editing system so getting started is hassle-free.”
“We have tons of free resources like webinars, educational content, our blog and local events to guide you, whatever your level of experience.”
“We have online marketing tools that AWeber lacks, because we know it can take more than just an email to reach your customers and grow your business. We let you run offers through your Facebook page, send surveys, host online event registration and event promotions, create trackable coupons you can add right into your email campaign, and more.”
• “Difficult to set up a trial”• “Difficult to choose templates and create and email”• “Limited phone support hours (weekday only)”• “No mobile app”
Ease-of-Use
Marketing Tools
AWeber Product/ Offering
Weaknesses
Award- Winning Customer Support
Autoresponder
Resources
Company Info/ Target Market
Founded in 1998; 110 Employees, 120,000 customers. Provides many features for companies with huge lists. We are focused on the SMB/NP, so our product will always be designed to meet your needs.
A Weber Product/ Offering Strengths
*Date-based Autoresponder with unlimited sends
*600+ mobile responsive email templates
Pricing Comparison
“Priced similarly to CTCT at each level”0 - 500
501 - 2,5002,501 - 5,0005,001 - 10,000
$19/mo$29/mo$49 mo$69/mo
Return to TOC
“It’s always wise to comparison hop.
Here’s how we’re different:”
Updated 12.15.14
“If you (or any of your clients) ever need a little help, there’s no one to talk to at MailChimp. For free accounts, they have an FAQ page you can search, and you can send them an email. They don’t promise to reply anysooner than 24 hours. For paid accounts (over 2000 contacts) there is chat support available. That is it! W ith CTCT, you and your clients get an award- winning customer service department. If you need marketing, design or technical help, a live person can help you.”
“With MC, you can only send your email to one of your clients’ list at a time. We make segmenting easy. Send that email to as many lists as you like.”
“We’ve been tested! We’ve been around longer and we actually have a larger customer base – we have more paying email marketing customers than anyone else serving small businesses.“
“We don’t make you or your clients subscribers opt in to your list twice – MailChimp does.”
“We have tons of free resources like webinars, educational content, our blog and local events to guide you and your clients, whatever your level of experience.”
“CTCT has online marketing tools that MailChimp lacks, because we know your clients need more than just an email to reach their customers and grow their business. We let you run offers through a Facebook page, send surveys, host online event registration and event promotions, create trackable coupons you can add right into their email campaign, and more.”
• “Need to be tech- savvy to use”
• “Double opt-in”• “Can only email
one
• “No chat or phone support unless you’re a paying customer.”
• “No design services”• “Autoresponder not available for
Marketing Tools
MailChimp
Product/ Offering
Award- Winning Customer Support
Resources
Opt-In Once
Email Multiple Clients at OnceIn
Business Longest
Pricing Comparison
“Pay-as-you-go available, relevant to those who have 2000+ contacts and do not send often.”
2501-5000 $35/mo up to $50/mo 5001-10,000 $55/mo up to $75/mo
MailChimp Product/ Offering Strengths
-Free up to 2000 contacts
-A/B testing
-Clean, trendy design
Current Marketing Focus
Founded 2001; 250 employees; private company.
MailChimp creates its product for any size business to use, and in order to make money they need to get customers with large lists. Our focus is on the SMB/NP, so our product will always be designed to meet your needs.
If trialer mentions 7 million users: They claim 7 mm, but they are a private company so they don’t have to prove how many of these users are inactive. Since they provide a free
service, many sign up for accounts and don’t use it.
Free to 2000 contacts 2000-2500 $30/mo
“It’s always wise to comparison shop.
Here’s how we’re different:”
Weaknesses
list at a time” free users”
Return to TOC
Updated 12.15.14
“We have an award-winning customer support department, including extended phone hours seven days a week, because we know that as a [insert vertical], your client might be working outside of business hours. We’ve won 6 National Stevie Awards for Best Customer Service AND Sales department since 2012! iContact only has phone support on weekdays.“
“We have tons of free resources like webinars, educational content, our blog and local events to guide you and your clients, whatever your level of experience.”
“We have online marketing tools that iContact lacks, because we know your clients need more than just an email to reach their customers and grow their business. We let you create offers through a Facebook page, send surveys, host online event registration and event promotions, and create trackable coupons you can add right into your clients’ email campaigns, and more.”
• “No stock images available in image library”• “Social media product is just for scheduling posts, not a driver of
business growth”• “Limited phone support”
Marketing Tools
iContact Product/ Offering
Weaknesses
Award- Winning Customer Support
Resources
Company Info/ Target MarketFounded 2003; 167 employees; 55,000 customer; owned
by Vocus. iContact’s parent company, Vocus, discontinued some of its SMB products (public relations software) in 2013. They create email products for large senders. We are focused on the SMB/NP, so our product will always be designed to meet your needs.
iContact Product/Offering Strengths-Easy-to-use Email Marketing tool-Social-scheduling & posting options click segmenting
Pricing Comparison
“Priced similarly to CTCT at each level”0 - 250251 - 500501 - 10001001 - 25002501 – 50005001 – 10000
$10/mo$14/mo$19/mo$29/mo$47/mo$74/mo
“It’s always wise to comparison shop.
Here’s how we’re different:”
Updated 12.15.14
“Vertical Response has a limited feature set that doesn’t compare to the
Email Service Provider market leaders. The email editor lacks basic things like spell check and a SPAM content check. These are important features that Constant Contact has, that you and your clients don’t want to do without.”
“Vertical Response has very few templates. We have 6x as many! And the 50 or so that they have are actually all pretty similar. We have a variety of
layouts and styles, and industry-specific ones as well, so you can find the right template that works for your client as well as for the purpose of their email.
We also have a team of marketing and design experts available to guide and help you create your clients’ emails or other marketing campaigns.”
“We have an award-winning customer support department, including extended phone hours seven days a week, because we know that you might be working outside of ‘normal’ business hours. If you need marketing, design or technical help, a live person can help you. VR only has limited phone support, and it’s only on weekdays.”
“We have tons of free resources like webinars, educational content, our blog and local events to guide you and your clients, whatever your level of experience.”
“CTCT has online marketing tools that VR doesn’t have, because we know your clients’ need more than just an email to reach their customers and grow their business. We let you run offers through a Facebook page, send surveys, host online event registration and event promotions, create trackable coupons you can add right into their email campaign, and more.”
“If a 0-10 employee company: Vertical Response is focused on getting more mid-sized businesses with 50-100 employees. We’re exclusively focused on SMBs and NPs, so our product, our customer service, our design services and our educational content meet your needs.”
• “Generally lacking in features compared to market leading Email Service Providers”
• “Only about 50 templates, not industry-specific”
• “No stock image library”• “No Autoresponder”• “Has Social Sharing, but no
other mktg tools”• “Limited phone support
Focused on SMB & NP
Many Features
Award- Winning Customer Support
Variety of Templates and Layouts
Resources
Online Marketing Tools
Vertical Respons
e Product
/ Offering
Company Info/ Target Market
100 employees; 45,0 0 0 customers; owned by Deluxe.Acquired by Deluxe last year, which is a check printing company – so their focus is divided. We are focused on the SMB/NP, so our product will always be designed to meet your needs.
They are a fraction of our size. 13x as many SMBs/NPs have entrusted us with their marketing it.
VerticalResponse Product/ Offering Strengths
-Free up to 1000 contacts
-Free for NPs
-Automatic resizing of images
-Responsive templates
Pricing Comparison
“Pro Plan includes: connect up to 6 FB or Twitter accounts, dedicated contact person, delivery rate improvement review, template with logo.”
Basic free free
$22/mo$33/mo$55/mo
Pro$16/mo$32/mo$48/mo$80/mo$120/mo
0 – 500501 – 10001001 – 25002501 – 49995000 – 9999
“It’s always wise to comparison shop.
Here’s how we’re different:”
Weaknesses
• “Templates all look the same” (weekday only)
Return to TOC
Updated 12.15.14
18© Constant Contact 2014
Grow with Constant Contact
One Toolkit. One Login.All the marketing
campaigns you needTogether in one place
.
Offers& Promotions
Events& Registrations
Feedback& Surveys
Newsletters& Announcements
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marketing
Types of events
At its core, marketing is abouteliciting a physical and measureable
response
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You are not alone
of small businesses 54%
of nonprofits57%
Source: Constant Contact Nonprofit Pulse Survey
Source: Constant Contact Small Business Survey
need help with social media marketing.
need help with social media marketing.
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Concerns?
I’ll never have millions of fans.
Social media looks really interesting,
BUT…
I don’t know what to say on social media.
Using new marketing tools
sound great, BUT…
I’ll never have a dedicated staff to do it right.
Reading what’s being said sounds
useful, BUT…
I just don’t have the time to stay current.
I hear about new tools and networks every day, BUT…
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source: Constant Contact Small Businesses Then & Now study
Then vs. nowSocial media marketing for small businesses
10%
2008
% of small businesses using social media marketing
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source: Constant Contact Small Businesses Then & Now study
Then vs. nowSocial media marketing for small businesses
87%
2013
% of small businesses using social media marketing
Why use social media?
It influences decisions
55%
Source: Fedelta
share purchases on social networks
68%
Source: MDG Advertising
learn more about a charity if they see a friend posting about it
74%
rely on social networks to guide purchase decisions
Source: Fedelta
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Why use social media?
ENTICE to stay in touch
ENGAGE People
Engagement drives SOCIAL
VISIBILITY
Provide a “Wow!”EXPERIENCE
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Top 5 social networks
All
Primary Audience
Useful, interesting, informative content
Looking For
Sharing text, photos, videos and reaching a large audience
Best For
B2B, B2C, nonprofit
Used By
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Top 5 social networks
Business
Primary Audience
Industry news, tips, solutions
Looking For
Sharing thought leadership
Best For
Mostly B2B
Used By
42
Top 5 social networks
Young adults
Primary Audience
News, brand updates, trends
Looking For
Sharing news, and original and curated content
Best For
B2C, nonprofit
Used By
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Top 5 social networks
Women, foodies, crafters
Primary Audience
Photos, videos, products, tips
Looking For
Sharing visual content for products, how-to, e-books
Best For
B2C
Used By
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Top 5 social networks
Young Adults
Primary Audience
Photos of People & Products
Looking For
Sharing visual content for products, adding links to website, blog
Best For
B2C
Used By
45
Top 5 social networks
Google+
Men, students, software developers
Primary Audience
Links, photos, video, news, blog posts
Looking For
Increasing your searchability and expertise
Best For
B2B, B2C, nonprofit
Used By
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Facebook LinkedIn Twitter Pinterest Instagram Google+
AllBusinessFocused
AllMostly Women
Young Adults
Mostly MenIT & Mktg
Sharing, text, photos
& links
Sharing news,
product info, testimonials
Sharing text, news,
photos & links
“Pinning” photos,
videos & images
Photosof people
& Products
Sharing, text, photos
& links
EngageIncrease VisibilityLarge
Audience
Thought leadership;
Groupsand
Comments
Retweets,Influencers
&Reputation
Building
Sharing products,
how-to/tips, e-books,
Ideas
Link to products or
website,Likes &
Comments
Better SEO& Reputation
Building
What do I say?
What do I say?
Get likes, shares, comments
Entertain, invite conversation, ask questions, images & video
50%
Be useful & informativeIndustry info, hints + tips,
curate content30%
About your businessCalls to action, not “buy now” 20%
Know What do I say? 50%-30%-20% Rule
1What’s something you could share this week that’s entertaining and invites conversation (50%)?
2What’s something you could share this week that’sabout your industry, hints or tips, or is curated (30%)?
3What’s something you could share this weekabout your business but is not about “buy now” (20%)?
© Constant Contact 2014
Grow Your Business with Email Marketing
Simple Marketing Strategiesfor Small Businesses and Nonprofits
50
Marketing
Engagement marketing
newbusiness
~90%Word of mouth
~10%New prospects
Newbusiness
Keep your hands up if more than 75% is referrals/word of mouth-more than 90%?
How many of you think 50% of your new business comes from referrals
or word of mouth?
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2. How to set marketing goals
Engage members, advocates, volunteersIncrease donations, revenue
Nurture leads and relationships
Drive repeat business and word-of-mouth referrals
Reach new customers, donors
Marketing goals are general
Email is hard to beat.
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Why
Lots of physical, measurable response
Easy to brand with colors & logos
Low cost with high ROI
Connect with your audience
Reaches people wherever they are (mobile)
Drives business!
How
Announce your latest new products
Send seasonal gift ideas
Alert to upcoming events
Offer coupons to VIPs
Deliver tips to your new clients
3. Campaigns that drive action
A: EmailMore than half of all emails are opened on a mobile device
Q: What is the #1 app on cell phones?
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1. Marketing for today
More people own a cell phone than own a toothbrush!
Source: Litmus
Source: Blue Hornet
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Avoid using too much text.
80% of users delete email
that doesn’t look good on mobile.
3. Campaigns that drive action
5. Make it mobile
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3. Campaigns that drive action
3. When to send & post
Social media • 3-5 times a week is plenty• Use automated tools to help
Email• Monthly is most common • When are they likely to take the action you want?
• Set up “Welcome” & “Update” Emails• You can pre-schedule Email Campaigns• Create a Series using an Autoresponder • Use A Scheduling Tool for social engagement
Automate What You Can
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Make sure you listen and respond!3 to 5 Times A Week, 20 mins at a time
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Small business marketing is...Nurturing
relationships.Delivering on your
promise.
Getting measurable
results.
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You can do this!
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