Your M-Commerce Strategy Simplified

Mobile commerce is booming. In recent years lots of big names in the

industry have launched their mobile apps and literally cracked this m-

commerce success code. For SMBs, there is still a long way to go.

Today’s article will focus on m-commerce tips, let’s crack the success code:

1. Make the Pages of the Site Accessible to Mobile Searches

It is important that the pages of your ecommerce store are accessible from

the mobile devices. More often than not pages are not accessible from the

mobile devices and even if they are, the pages do not load properly on the

mobile. As a result the visitors are not able to perform their desired actions

on the website.

2. Keep It Simple

Once you have decided to make your site mobile friendly, make sure the site

remains simple and easy to navigate. Remove all the redundant sections

from the website. And make sure that the calls to action buttons are

prominent and easily accessible.

3. Consider Going Native

Developing a native app can help a lot in making the app popular among

the users. One of the major factors for this is that native devices are much

faster and quite easily accessible. As native apps are device specific you can

offer lots of features and take the advantage of the available options on a

specific mobile platform.

4. Increase Security

One of the main reasons for few m-commerce websites being more popular

than the other ones is the fact that they are more secure than the others.

Security plays a very important role in m-commerce transactions and it is

very important that you provide the proper protection to your customers’

transactions.

5. Improve Your Marketing Interactions

The most important point in m-commerce is that always consider m-

commerce a part of marketing not an autonomous aspect of marketing.

Invest in it but at the same time make sure that you are also exploring other

channels like affiliate marketing, email marketing, social media marketing

and many more.

6. Partner with Experienced Mobile Developers and Consultants

It is always good to get connected to the experienced players including the

developers and consultants of the industry. The reason being using their

experience will further help you to achieve your goals. Also you will better

understand m-commerce.

7. Encourage Social Interactions

Social media is one of the most popular channels these days for marketing.

Therefore its potential should be properly utilised. Announce new products

and services through your social media channels. Engage the users by

sharing latest news and tips. Social signals are very important for brand

building.

Read More: Checklist for Social Sharing on Facebook

8. Use Analytics for Tracking

Measuring the accountability of the investment in different campaigns is

important in order to determine the ROI. And when we are talking of

measuring the ROIs, analytics can be of great help. Making the proper use

of the analytics can help us to better understand our customers, user

behavior and factors which can be further improved.

9. Be Careful With Selecting Mobile Platforms

While selecting the platform for your website in order to make it mobile

friendly, make sure that the platform provides proper flexibility in

customising the platform depending upon the requirements of the

ecommerce.

10. Foreground Local Information If Applicable

It is not possible for every m-commerce store to have a physical presence.

However if you do have the physical presence make sure that you have

some basic information properly mentioned on your m-commerce portal.

11. Follow Google’s Guidelines

No matter how well you are customising your site in order to make it

mobile friendly make sure you follow the guidelines as prescribed by the

major search engines. Not following the guidelines can lead you to

penalties.

12. Make Price Comparison and Buying Easy on Mobile Devices

Make sure you have ample options for price comparison and buying options

for your mobile users on your site. These options play a very important role

in improving the interaction on your site.