Your Lack of Creativity is Costing you the Gift of Sales
Transcript of Your Lack of Creativity is Costing you the Gift of Sales
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Presented byYour Lack of Creativity is Costing you Sales
Presented by
Marne ReedHead of Strategic
Alliances
PFL
Kristen Malkovich
Solutions Architect & Marketo Champion
Perkuto
Anna-Maria Kröner
Marketing Manager
Perkuto
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Presented byYour Lack of Creativity is Costing you Sales
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Presented byYour Lack of Creativity is Costing you Sales
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Presented byYour Lack of Creativity is Costing you Sales
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Presented byYour Lack of Creativity is Costing you Sales
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Presented byYour Lack of Creativity is Costing you Sales
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Presented byYour Lack of Creativity is Costing you Sales
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Presented byYour Lack of Creativity is Costing you Sales
It’s time to go the extra mile…
With Ultra-Personalized Experiences
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Presented byYour Lack of Creativity is Costing you Sales
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Presented byYour Lack of Creativity is Costing you Sales
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Presented byYour Lack of Creativity is Costing you Sales
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Presented byYour Lack of Creativity is Costing you Sales
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Presented byYour Lack of Creativity is Costing you Sales
Set Up--Simple and Quick
1. Webhook into Marketo to sync with PFL2. Data from warehouse and FedEx passed into
Marketo3. Marketo triggered actions
a. Emails, scoring programs, nurtures4. Salesforce triggered actions
a. Tasks, campaign attribution
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Presented byYour Lack of Creativity is Costing you Sales
Benefits
Synchronicity between outbound and inbound marketing tactics
Increased engagement, awareness and branding
Key part of ABM strategy
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Presented byYour Lack of Creativity is Costing you Sales
Questions & Answers
Marne ReedHead of Strategic
Alliances
[email protected]@MarneDReed
Kristen Malkovich
Solutions Architect & Marketo Champion
[email protected]@Kristen_Malk
Anna-Maria Kröner
Marketing Manager
[email protected]@Annariak
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Presented byYour Lack of Creativity is Costing you Sales
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