Your future is participation and here’s why
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Steve Jennings • World Innovation Convention • 3 November, 2015 • Berlin Your future is participation and here’s why
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Transcript of Your future is participation and here’s why
Steve Jennings • World Innovation Convention • 3 November, 2015 • Berlin
Your future is participation and here’s why
“It always seems impossible until it’s done.” – Nelson Mandela
FINDING PURPOSE AND DESTINATION
questions you need to be asking 3
Do you really know what your customers think
about you?
Do you know which customer emotions are
key to your future growth?
Who do your customers want you to become?
THE AGE OF INNOVATION DISRUPTION
Marketers don’t define innovation, customers do
OWNS NO REAL ESTATE
OWNS NO TELCO INFRASTRUCTURE
OWNS NO TAXIS
CARRIES NO INVENTORY
1. BENEFIT BUILDS NO APPS
CREATES NO CONTENT
New kids on the block
TRANSACTIONS WITH NO 3RD PARTY
MAYONNAISSE WITH NO EGGS
BANKING WITH NO INFRASTRUCTURE
ENTERPRISE COMMUNICATION WITH NO EMAIL
The age of the great disruption
FROM ADWORDS TO THE FUTURE OF MOBILITY
FROM PAYPAL TO SUPERSONIC TRAINS
DISRUPTING THE ENERGY UTILITY INDUSTRY
Let’s get back to today
MAKING BUSINESS MORE HUMAN
of your employees are disengaged
70% SOURCE: GALLUP
cost to employers in productivity (USA)
$450B SOURCE: GALLUP
Compensation attracts talent but has limited impact on employee
participation and effort SOURCE: GALLUP
You can begin your search for the right innovation by taking a long hard look in
the mirror
PARTICIPATION COMMERCE SYSTEM
of new FMCG product launches never survive the first year of
their marketing cycle
76% SOURCE: BREAKTHROUGH INNOVATION REPORT. NIELSON, 2014
Re-imagination of products, services, operations, KPI’s
DISCOVERY PRODUCT & MARKETING IDEAS SUBMITTED BY CONSUMERS, FANS, ADVOCATES
COLLABORATIVE PRODUCT & MARKETING CHALLENGES TO CONSUMERS, FANS, ADVOCATES
INTERNAL CONTINUOUS IMPROVEMENT THROUGH EMPLOYEE PARTICIPATION
EXTERNAL ACCESS & INTEGRATION TO 3RD PARTY NETWORKS, E.G. MAKER COMMUNITIES
WHAT IS BETTER? PARTICIPATION COMMERCE™
PARTICIPATION COMMERCE
Procurement • Supply Chain Human Resources • Customers
Services • Logistics Communications • Consumers
A network gives you reach
TED RUBIN
A community gives you power
TED RUBIN
THE LIGHT AT THE END OF THE TUNNEL
Great innovators ask impossible questions
recommendations 5
1. RELEVANCE
Don’t just ride shifts in culture, contribute to them.
2. EQ
Tapping in to your customers emotional needs is one of the keys to your future growth and survival.
3. PEOPLE
Find the people who are doing what you need and make them part of your team.
4. CUSTOMERS
Embed the customer in your entire business ecosystem, not just marketing.
5. PARTICIPATION
Co-create products and services that your customers and advocates want to talk about, share and buy.
“I also tell customers that they fulfill another vital role: They are an avenue to the truth. And in today’s world, a CEO needs every avenue to the truth that he or she can find...” – Jørgen Vig Knudstorp, CEO, LEGO Group
Grab me at the break AND LET’S CONNECT
