YOUR FUNDRAISINGGUIDE

Tesco Hotline 020 7424 1805

YOUR FUNDRAISINGGUIDEHOW TO BE A FABULOUS FUNDRAISER

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Feebs(Tesco Colleague)“ Both I, and my partner Lawrence,

have Type 2 diabetes, and Lawrence has had two heart attacks. It is a lot to deal with. But now there are two of us we are working together so we can have a long and happy future together.”

Len“ After my heart attack and

finding out I had Type 2 diabetes I needed to change everything. I got a new job and looked at the way I ate. I wanted to do everything I could to lessen the risk to my heart and become healthy.”

80%

90% of first heart attacks

Type 2 diabetes

are related to preventable risk factors

In the first partnership of its kind, Tesco, Diabetes UK and the British Heart Foundation (BHF) have come together to help reduce the number of people at risk of Type 2 diabetes and cardiovascular disease.

Over the next three years WE WANT TO RAISE £30 MILLION to help millions of people eat better, get active and make healthier choices.

“ I am so delighted we are supporting Diabetes UK and the British Heart Foundation through our National Charity Partnership. By working together, we can make a real difference to the health of our customers and colleagues and build a better future for the communities we serve. I would encourage every colleague to give their support to this amazing partnership through raising awareness of Type 2 diabetes and cardiovascular disease and fundraising for these vital causes. I look forward to working closely with the charities over the next three years and hearing all your wonderful stories.”

Dave Lewis, Group CEO, Tesco

MAKE A DIFFERENCE

WE NEED

HELPYOUR

2

3

3.5MType 2

diabetes

7MCardiovascular

disease

DID YOU KNOW?

Tesco Hotline 020 7424 1805

THE POWER OF THREE

Diabetes UK is the leading UK diabetes charity that cares for, connects with and campaigns alongside people with or at risk of diabetes.

The BHF is the UK’s number one heart charity, leading the fight against cardiovascular disease through research, information and support.

Here at Tesco we are committed to using our scale for good and making healthy choices the easy choice for our customers and colleagues in the UK.

BECAUSE OF YOU

Millions of people could avoid developing Type 2 diabetes and cardiovascular disease and having to live with their often-devastating effects.

“ Diabetes UK is thrilled to be working with the British Heart Foundation and Tesco in a new National Charity Partnership. This is a hugely exciting opportunity and we hope to help millions of people to make healthier choices. The expertise in health of both charities, together with Tesco’s ability to speak to people in communities across the UK, means we can make a positive difference.”

Barbara Young, Chief Executive, Diabetes UK

“ This ground-breaking partnership is a fantastic way to get healthy lifestyle messages to millions of people across the UK. The sad truth is that cardiovascular disease claims the lives of over four hundred people every day. Thanks to the generosity of Tesco colleagues and customers we will be able to continue our fight for every heartbeat.” Simon Gillespie, CEO,

British Heart Foundation

You are two times more likely to get

cardiovascular disease if you already have Type 2 diabetes

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BE A FABULOUS FUNDRAISER

FLAGSHIP FUNDRAISERSThere’ll be loads of flagship fundraising activities in stores for all colleagues, many themed around fun ways to eat more healthily and get more active. We’ll send you a special fundraising pack ahead of each one with everything you need to get involved.

SEASONAL & SPECIAL EVENT FUNDRAISING Whether it’s Pancake Day, Valentine’s or a massive sporting event, we’ll help you make the most of the excitement around popular national events.

CHALLENGE EVENTS In 2015 Tesco will be the proud partner of Diabetes UK’s Swim22 and BHF’s Cycling Events, so dust down your cycle shorts and get ready to make a splash!

SWIM22Join Diabetes UK’s pool challenge and swim the distance of the English Channel over three months in the convenience of your local pool. Register at www.diabetes.org.uk/swim22

ON YOUR BIKEJump on your bike, join a BHF Cycling Event and ride all over heart disease. Whether you’re a seasoned cyclist or new to two wheels, there’s a range of levels and distances of both on road and off-road routes. Please visit bhf.org.uk/TescoCycle for more information.

GIVE AS YOU EARN To sign up to give regularly through your pre-tax pay visit tesco.givingonline.org.uk

20% TOP-UP Tesco Charity Trust aims to help Tesco support both national and local community charities by adding a 20% top up to colleague fundraising.

Whether you’re up for the fundraising challenge of a lifetime or sponsored silliness is more your style, there’s something for everyone to get involved in.

No-one does fundraising quite like Tesco colleagues!

3.5M

Type 2 diabetes

7M

Cardiovascular disease

DID YOU KNOW?

5Tesco Hotline 020 7424 1805

SECOND HAND BOOKS, DVDs

CHARITY FOOTBALL

JOB SWAP

FIREWALKING

SPONSORED BIKE RIDE

CAR BOOT SALE

TALENT SHOW

PHOTOS WITH CHIILDREN’S CHARACTER

LOCAL CARNIVAL OR FETE

FUN DAY

SHAVE IT OR WAX IT!

OUTDOOR CHALLENGE

GET GUNGED!

GUESS THE BASKET, RAFFLES, COLLEAGUE STOCK CLEARANCEHEALTHY BAKE SALE

Or break out and do your own thing...

DANCING

SPORTS MATCH

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OUR FUNDRAISING

PICK YOUR MOMENTMake sure you plan around major events or holidays happening in your area so as many people as possible will be able to support you.

SHARE YOUR STORY Share your motivation, news of your event and your fundraising story on Yammer. You will inspire others.

GET PLANNINGThe sooner you start organising your event, the better.

KEEP IT SIMPLE The best fundraising is the simplest.

GET CONNECTEDTell absolutely everyone about what you’re up to. Let your local paper and radio station know too. And use any social networks you have too.

TELL US ABOUT ITWe love to hear what you’re planning, and can provide you with additional materials you might need.

MAKE YOUR MONEY GROW Set up an individual or team JustGiving page. Log on to your JustGiving page and use JustTextGiving to set up a unique ‘text to donate’ code or use our unique partnership code TESC71.

For more information on JustGiving, visit ourtesco.com/nationalcharitypartnership

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You’ve worked so hard to get to the big

day, so make sure you enjoy yourself

7Tesco Hotline 020 7424 1805

TELL US WHAT YOU NEEDFrom collection buckets to T-shirts, we’ve got loads of materials that can help you with your fundraising. Phone the Hotline or email us to place your order. You can also download an order form from the colleague microsite.

GO ONLINEYou’ll find more detail on everything in this guide at ourtesco.com/charitypartnership

NEED BACK UP?KEEP IN TOUCH Call the Tesco Hotline with any questions relating to your fundraising activity, the BHF or Diabetes UK: 020 7424 1805.

Lines are open 9am–5pm Monday to Friday, calls charged at a standard rate.

Email: hotline@tescocharitypartnership.org.uk

TALK TO YOUR LOCAL ACCOUNT MANAGERIf you have questions, worries or just want tips and advice it’s worth having a chat with your Local Account Manager. They’ll help you wherever they can and always point you in the right direction.

Whatever you’re up to, we’re here at every turn with all the help and information you need.

CAMERAS AT THE READY Take lots of photos, share them on Yammer to the National Charity Partnership group, and send them to us after your event at hotline@tescocharitypartnership.org.uk. You’ll find tips on how to take great photos at ourtesco.com/charitypartnership

HAVE FUN You’ve worked so hard to get to the big day, so make sure you enjoy yourself!

THANK EVERYONE Share your success and let your supporters know how much they helped you raise.

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BANKING YOUR PRECIOUS PENNIES

EXPRESS STORES Each Express store has been

sent 6 collection cans. Please aim to count the money

weekly and bank separately as a Paid In Bank collections

cans under DUK/HEART Coll Can (44). Colleague

fundraising under DUK/HEART Staff fund (49).

COLLEAGUE FUNDRAISING We’ve provided collection buckets for every store. These buckets are for colleague fundraising activities only. All monies raised through colleague fundraising initiatives should be banked as a Paid In DUK/HEART Collection Cans (71), DUK/HEART Staff Buckets (73), DUK/HEART Merchandise (75).

CUSTOMER COLLECTION CANS You’ve also received collection cans for your checkouts, customer service desk, pharmacy, opticians, photo shop, phone shop and café. The money from these cans should be banked separately as a Paid In DUK/Heart Collection Cans (71).Stores have received the following quantity of collection cans:Extra 35 Superstore 26 Metro 15 All the money you raise must be processed in the Cash Office and banked each period so that regular remittances can be sent to Diabetes UK and the BHF, and we can update the company steering wheel. All monies banked are counted towards your store’s target.

EXTRAS, SUPERSTORES AND METROS

OFFICES Offices please email charity.enquiries@

uk.tesco.com with details of how much you’ve raised,

which team raised the money, and how. Please

include your postal address – the Community team

will send you a paying-in slip, so that you can pay in

the money at your nearest HSBC bank. If you prefer,

we can provide your team or charity committee with

your own paying-in book. To request a paying-in book

for your team/committee please contact the Hotline.

DISTRIBUTION CENTRES Each distribution centre will be provided with a paying-in book in your launch pack so you can pay the money you raise directly into their bank account.

If you’d like

more cans or buckets or need

additional security seals, please call or email

the Hotline.

Let’s make some changes and inspire the UK to live healthy!

9Tesco Hotline 020 7424 1805

READ ALL ABOUT IT

LOCAL CELEBS AND VIPSA famous face always helps raise the profile of an event and boosts press coverage. If you know of any local celebrities, invite them along as a VIP guest. If you can’t find a local celebrity, then see if your Mayor, local councillor or MP will come along.

PHOTOGRAPHS & VIDEOIt’s more likely that your story will make the newspaper if you provide fun and interesting pictures to bring the story to life.

Try to wear a Tesco National Charity Partnership T-shirt and hold one of our banners, buckets or cans. It’s always a good idea to take your own pictures using a digital camera, even if a newspaper sends a photographer along. You can then send your pictures to journalists who weren’t able to attend. For photography permission forms, call us on the Hotline. If you need any help and support please

contact your Regional Account Manager.

BE SOCIALIf you have a Twitter or Facebook account then you already have an active network of friends, relatives and colleagues. Make sure they know what you’re up to. And don’t forget to share your story on Yammer!

The fantastic fundraising activities you’re organising could make a great local interest story for your local newspapers and radio stations.

PRESS RELEASE TEMPLATES To make it easy to promote your fundraising activities, you can download pre- and post-event templates from the microsite. Simply replace the words / sentences in bold with specific information about the activity you’ve organised. Please only change the sentences highlighted.

CONTACTING YOUR LOCAL MEDIAFor contact details, look in the newspaper you are trying to contact and they will usually have a telephone number or email address. Call them, and ask to speak to the ‘newsdesk’. It is a good idea to call radio stations at half past the hour, as they will be reading out the news on the hour.

TALKING TO JOURNALISTSLike everyone, journalists are very busy, so remember to keep it brief when phoning with your story. Highlight the local link early on to make it relevant. Have the press release close to hand. Ask for the journalist’s name and contact details so you can follow up with an email or phone call.

PREPARING FOR AN INTERVIEWThink carefully about what you want to say – write down all the key pieces of information you want to get across and have your press release to hand. Remember to mention that BHF and Diabetes UK are Tesco’s National Charity Partners.

Please refer any specific questions about Tesco or the charities to our Press and Media Teams;

Charity partnership press team 020 7424 1805Diabetes UK press office 020 7424 1165

BHF Multi Media Team 020 7554 0164.

Tell absolutely everyone about what you’re going to do.

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GET CUSTOMERS INVOLVED

THE BIG COLLECTION

On Friday 13 and Saturday 14 February, BHF volunteers will invite Tesco customers to share a bit of that Valentine’s love by donating their loose change to both of these inspirational charities. Later in the year Diabetes UK volunteers will be collecting for both charities on Saturday 13 and Sunday 14 June, as part of Diabetes Week.

INK CARTRIDGE RECYCLING

Customers can pick up a freepost envelope in-store and send in any used ink cartridges. For every ink cartridge that can be recycled The Recycling Factory will make a donation.

BAG FOR LIFE

A special edition Bag For Life will go on sale later on in the year to promote our partnership and raise vital funds.

CHRISTMAS CARDS

A special range of Christmas cards will be on sale from Autumn 2015.

ATM DONATIONS

Customers can make a donation to the BHF or Diabetes UK through any Tesco Bank ATM by simply following the on-screen instructions.

WE’RE ON A

MISSION

There’s never been a Charity Partnership

like this before. We’re on a mission to help

millions reduce their risk of developing

Type 2 diabetes and cardiovascular disease

All the money you raise will be split equally between Diabetes UK and the BHF. While the majority of funds will go to new healthy eating and lifestyle projects a proportion will also go towards the vital everyday work of these two inspirational charities.

COINSTAR MACHINES

A great way for customers to donate their coppers in selected stores.Customers can select to donate the money raised to the BHF or Diabetes UK.

PRODUCT PROMOTIONS

Throughout the partnership there will be a range of product promotions that guarantee a donation made for each item sold. We’ll also provide point of sale boxes with pin badges or trolley key rings later on in the year.

Tesco Hotline 020 7424 1805

USING LOGOS If you need help and guidance on how and when to use the partnership logo, please contact the hotline. There are a few things to be aware of so best to give us a call if you’re in any doubt.

GUIDELINES FOR COUNTING MONEY Always make sure you count the money in collection cans and buckets with a colleague so that you can both witness and confirm the amount raised.

REPLACING TIN AND BUCKET SEALS It’s essential you replace the security seals on collection cans and buckets whenever you empty them. This provides reassurance to customers and prevents the cans and buckets being tampered with.

STORES Please check guidelines and procedures for in-store charity events and risk assessments on the Community section of the Store Operating Manual.

DISTRIBUTION CENTRES Please consult with your Distribution Health and Safety Manager. If you have any concerns or need further advice, contact your regional Trading Law and Technical Manager or call the Tesco Hotline.

STAY SAFE & LEGAL

If you have any questions

about fundraising and the law,

please call the hotline

PERMISSION If you’re holding an event in a public place, you must get permission first, either from the local authority or the property owner.

PHOTOS Please make sure you ask permission from people you are taking photos of.

FIRST AID If you are holding an event involving a number of people it’s a good idea to have first aid supplies and qualified first aiders if possible. You can get advice from St John Ambulance (sja.org.uk) or the Red Cross (redcross.org.uk).

INSURANCE If your event involves the general public, please check you have Public Liability Insurance.

FOOD FUNDRAISING To keep everyone safe, please check Food Standards Agency guidelines on preparing, handling, cooking and storing food. Visit food.gov.uk

SAFETY Please make sure children are safe and that you do not allow anyone under 16 to collect money alone, or without an adult. You must comply with Health & Safety at Work Act 1974 and all other relevant subordinate legislation – this applies to volunteers as well.

Tesco, BHF and Diabetes UK cannot be held responsible for accidents, so make sure that your event is safe for everyone.

If you’re going to be carrying money around take care with personal security. Always use a safe route and be accompanied.

Assess the risks involved and make sure they are eliminated or minimized to an acceptable level, particularly in the case of children.

If you have any questions about fundraising and the law, please call the hotline on 020 7424 1805.

LOTTERIES & RAFFLES

These events are probably the easiest

to organise, but there are a few rules

you have to observe, by law.

Small lotteries

These are the easiest to run:

• Where a lottery or raffle is part

of a social event i.e dinner, fete,

fun day, then no formal licence

or authorization is necessary;

• Not more than £250 can be

spent on prizes

• Donated prizes can be of any

value, but no prize can be in cash

• Tickets must not be sold outside

the premises or grounds where

the event is taking place

• The tickets must be sold and

results announced during

the event.

LICENCESRaffles with customers and those

not part of a social event need to be

handled differently. You must contact

your local authority to obtain a

licence, this can cost around £20–£30

for an annual licence. For raffles

where a licence has been obtained,

raffle tickets must be advertised for

a suggested donation, rather than a

‘price’ of ticket.

If you’re unsure about the legalities

of your raffle please call or email the

Hotline for advice and help.

Please check if your event needs a

licence. You definitely need a licence

if you are selling alcohol. If you put

on entertainment such as a show,

a play, or perform or use recorded

music, please check the copyright

provisions (you may need to ask

permission and pay royalties).

You’ll need a local authority

licence for street collections

away from your store or site

that is private property.

Fundraising should be fun, but it’s important to make sure that your activity is legal and safe for everyone involved.

For more information and inspiration: Tesco Hotline: 020 7424 1805*

ourtesco.com/charitypartnership hotline@tescocharitypartnership.org.uk * Mon to Fri 9am–5pm (voicemail out of hours)

Calls charged at a standard network rate.

Thank youso much for all your efforts.

Diabetes UK is a charity registered in England and Wales (215199) and in Scotland (SC039136). British Heart Foundation is a registered charity in England and Wales (225971) and in Scotland (SC039426).