Your Digital Stomping Ground

PASCD PRESERVICE TEACHER SYMPOSIUMNOVEMBER 21, 2010

Your Digital Stomping Ground

Presented by the Faculty Center for Teaching & Instructional Technology at Penn State Harrisburg

Kristin BittnerCarol McQuigganShivaani Selvaraj

Objectives

Define social media and digital footprintReview daily online activitiesCreate awareness of your digital footprintDiscuss perils and pitfalls of social media useTake steps to present a professional image online

Digital Footprint Defined

“…the trail of information that one leaves online. As individuals use the Internet, whether it be shopping or commenting in forums, they leave behind digital footprints which can be traced and ultimately attributed to them. It is vital to be aware of the digital footprints that you are leaving as they can become part of one’s online persona.”

http://www.reputationdefender.com/glossary/digital-footprint/

Social Media Defined

Social media refers to online tools and services that allow any Internet user to create and publish content.

The “social” in social media comes in as these individuals find others with similar interests and interact with them through online communities, sharing information and knowledge, offering support and networking.

Popular social media services include Facebook, Twitter, LinkedIn, blogs, YouTube and Flickr.

http://www.vanderbilt.edu/publicaffairs/webcomm/vu-resources/social-media-handbook/what-is-social-media/

Determining Your Digital Footprint

http://dsc.discovery.com/convergence/koppel/interactive/interactive.html



How will you get to school? Car Walk/bike Public

Transportation



Car: Your driving data has been recorded. New cars are equipped with computer chips that act much like black boxes on airplanes. They can record your speed, braking and seat belt use in the moments before an accident. A GPS unit can record the path you drive. Services like OnStar can monitor your car in real time.

Walk/bike: image recorded by surveillance cameras

Public transportation: Image recorded by surveillance cameras



Bonus time Check

personal e-mail

Order a book from Amazon

Rearrange your desk



E-mail: Your computer may have monitoring software installed. This allows management to track everything you do online

Order book: Sites like Amazon track your viewing/purchasing habits. They know what pages you have looked at and what addresses you have shipped purchases to. Your information is being gathered even if you don’t buy anything.

Rearrange desk: No data collected.



Edit a document Edit and e-mail

back Explain over

phone Write on a print-

out and walk it over



Edit and E-mail: The document may track who has edited it, and your computer activity may be being tracked.

Explain over phone: Phone call information could be being logged in a phone database.

Print it out: No data collected.

Beginning Discussion

How many have a Facebook and/or MySpace account?How many have a LinkedIn account?How many use Twitter?How do we use these accounts, and why?Why do we like them (or not)?What keeps us plugged in?

Use of Social Media

Do you check/update Facebook or Twitter after you go to bed? During the night or as soon as you wake up?

http://mashable.com/2010/03/17/social-media-usage-stats/

Use of Social Media


Use of Social Media

Do you check/update Facebook or Twitter first thing in the morning? Before you get out of bed? Before you turn on the TV? Is this how you get your morning news?


Use of Social Media


Use of Social Media

Can you be interrupted for an electronic message at any time? During a meeting? During a meal? During sex? On the john I don’t like interruptions.


Use of Social Media


Perils and Pitfalls

http://www.firedfornow.com/job-loss-and-the-economy/can-facebook-hurt-your-job-prospects/

Perils and Pitfalls

What are the stories you have heard?

How have these stories impacted your use?

Examples of Perils

http://www.chargrilled.co.uk/t-shirts/Facebook-Got-Me-Fired-t-shirt.m

Examples of Perils

What’s wrong with this picture?

http://www.shseyeofthestorm.com/news/university-expels-student-over-facebook-photo/

Drunken Pirate

"Teachers have to be exceedingly careful with what they post. Files on the Internet are archived and, because of this, can be searched."

Examples of Perils

http://straightfromthea.com/2009/11/11/georgia-teacher-files-suit-after-being-fired-over-facebook-photos/

Examples of Perils

http://www.nea.org/home/12784.htm

The Whole World (Wide Web) is WatchingBy Michael D. Simpson, NEA Office of General Counsel

Colorado English teacher lost job after composing and posting sexually explicit poetry on her MySpace site.

Nashville teacher Margaret Thompson was removed from teaching after posting “racy pictures” of herself, along with candid photos of her students, on her MySpace profile.

Florida middle school teacher John Bush was terminated because of “offensive” and “unacceptable” photos and information on his MySpace page

Teacher Professional Code of Conduct

“Professional practices are behaviors and attitudes that are based on a set of values that the processional education community believes and accepts.”

Teachers have a moral commitment to uphold these values.

Teachers must conduct themselves in a manner which places the highest esteem on human rights and dignity

“Individual professional conduct reflects upon the practices, values, integrity, and reputation of the profession.”

Don’ts

DO NOT reveal embarrassing details in status updatesDO NOT post photos that can damage your credibilityDO NOT be overly negative/hateful towards any issueDO NOT assume you are protected by the First

AmendmentDO NOT think no one is watching

Do’s

DO use privacy settingsDO have a reasonable profile pictureDO be picky about who you friendDO think before you postDO keep the dialogue positiveDO learn employee rightsDO fill out your profile, join relevant groups, update

often, and BE REAL

Brand Yourself

Own your nameUse your name consistently

across the webUse Keywords in your bioLink your online presences (or

compartmentalize)Check, and recheck, how

others see you Google yourself often

http://www.socialmediatoday.com/mike-johansson/208539/social-media-optimization-personal-branding

Nirav Mehta - http://www.couragefactor.com/

Reflection

“Online, your rep is quantifiable, findable, and totally unavoidable. In other words, radical transparency is a

double-edged sword, but once you know the new rules, you can use it to control your image in ways you never

could before.”

~Clive Thompson, Wired

A New Adage to Consider:

“Never put anything in electronic form that you wouldn’t want viewed by a million people, including your

colleagues, students, and supervisors – and your mother.”

~Michael D. Simpson, NEA Office of General Counsel


Resources: Digital Footprints presentation:

http://www.pewinternet.org/Presentations/2008/Digital-Footprints.aspx

University expels student over Facebook photo: http://www.shseyeofthestorm.com/news/university-expels-student-over-facebook-photo/

Reputation Defender: Online Reputation Management and Social Networking Advice for Teachers: http://www.reputationdefender.com/how_to/online-reputation-management-and-social-networking-advice-for-teachers/

Your Digital Footprint: http://dsc.discovery.com/convergence/koppel/interactive/interactive.html

Our Social Media Obsession by the Numbers: http://mashable.com/2010/03/17/social-media-usage-stats/

Can Facebook hurt your job prospects?http://www.firedfornow.com/job-loss-and-the-economy/can-facebook-hurt-your-job-prospects/

Social Media Optimization for Personal Brandinghttp://www.socialmediatoday.com/mike-johansson/208539/social-media-optimization-personal-branding

Resources: The Whole World (Wide Web) is Watching:


Present yourself professionally! http://oregonbusinessreport.com/2009/08/45-employers-use-facebook-twitter-to-screen-job-candidates/

Personal Brand Building:http://blog.brand-yourself.com/personal-brand/how-to-personal-brand/personal-brand-building-on-facebook-the-dos-and-donts/

Five Ways Facebook Can Get You Fired:http://www.slideshare.net/phdunay/five-ways-facebook-can-get-you-fired-1876970

10 FB Privacy Settings:http://www.allfacebook.com/facebook-privacy-2009-02

Playing it Safe: http://articles.cnn.com/2010-11-10/living/facebook.fired.social.media.etiquette_1_social-media-worker-posts-workplace-complaints?_s=PM:LIVING

Social Media Handbook definition of social media: http://www.vanderbilt.edu/publicaffairs/webcomm/vu-resources/social-media-handbook/what-is-social-media/

Defintion of Digital Footprint: http://www.reputationdefender.com/glossary/digital-footprint/

Your Digital Stomping Ground

Education

Transcript of Your Digital Stomping Ground