201 9

YOUR DIGITAL PLAYGROUND

SINGAPORE EXPO HALLS 5 - 6

28 NOV - 1 DEC 2019

S ITEX ADVERTISING KIT (2019)

DIGITALADVERTISING

PLATFORMS

ADVERTISING PLATFORMS – WEB BANNERFeatured Page: Homepage (Landing)

Advertise on our landing webpage banner to garner maximum eyeballs and outreach!

Advertising Period: (Sept – Nov) Aggregated Traffic Views: 291,602 Page viewsUnique Visitors: 101,848 Total Visitors: 102,721Sessions: 143,688*Stats are based on 2018’s GA analysis

Artwork Submission RequirementsSubmit your banner in these formats: PSD or High Res JPEG Files

Note: Advertisers are required to submit all artwork at least 3 working days before the uploading date to Organizers. Incomplete artwork or wrong formats will be rejected and working days are only applicable within the time of submission.

Please submit your artwork with the UTM link indicated.

ADVERTISING PLATFORMS – SOCIAL MEDIACHANNEL (FACEBOOK PAGE) Featured Page: YOUR DIGITAL PLAYGROUND FB PAGEAdvertise on our social channels to garner maximum awareness and digital engagement by reaching out to our audiences!

Advertising Period: (Aug – Nov) Aggregated Engagement: 474.1k Reach (Prime Time: Sept – Nov)Non Fan Reach: 379.7kPage Views: 15,963Current Page Followers: 22k*Stats are based on 2018’s FB analysis

Artwork Submission RequirementsSubmit your imagery in these formats:Use images that are at least 1200 x 630 pixels (aspect ratio of 1.91:1), for the best display on high resolution devices. At the minimum, you should use images that are 600 x 315 pixels to display link page posts with larger images. Images can be up to 8MB in size.Facebook Image displayed on user newsfeed dimensions are 472x394px.�Other images will never be cropped, instead they will be scaled down.�So actual ratio is 236x197px.

Note: Advertisers are required to submit all artwork at least 3 working days before the uploading date to Organizers. Incomplete artwork or wrong formats will be rejected and working days are only applicable within the time of submission. Please submit your caption along with the imagery that is approved and finalised. Only 2 revisions are allowed for any change in caption writing.

Facebook ad, optimum image dimensions, are 476x714px.Note that this is only for boosted ad posts only. For further information, please reach out to your account person.

ADVERTISING PLATFORMS – BRANDED VIDEOSFeatured Page: YouTube SITEX official channel

Advertise on our social channels to garner maximum awareness and digital engagement by reaching out to our audiences!

Advertising Period: (Aug – Nov)Aggregated click through on video: Aggregated Views: 82,845 views31,299 views (NOC Plays at SITEX 2018) 23,947 views (NOC Tech: Top 3 Booths in SITEX 2018) (Prime Time: Oct – Nov)*Stats are based on 2018’s YouTube analysis

Artwork Submission RequirementsWays to market on the video: •Brand Placement •Content and Messaging of Product (Promotions and Raffles) •Product Placement•Storyboard Curation with KOL•Call to Action

Note: Advertisers are required to submit all content creation to Organizers two weeks before the production of the video shoot. All content and messaging should be finalised and curated with Organizers 3 weeks before the shoot and production.

Please submit your caption along with the imagery that is approved and finalised. Only 2 revisions are allowed for any change in caption writing or sequencing of video, solely up to the creative control and videographer’s discretion in the campaign

ADVERTISING PLATFORMS – E-NEWSLETTERFeatured Page: E-Newsletter (Visitor Promotions)

Advertise on part of our e- newsletter campaign to 30k subscribers in our database!

Advertising Period: (Aug – Nov)Open Rate of eDM : 21.67% and above (Average) Click Through Rates: 2.2% (Average) *Best performing eDM – Open Rate 25.97%

Artwork Submission RequirementsWays to market on the e-newsletter: • 1 imagery to be embedded within the e-newsletter based on the content angle of that eDM plan. • 100 Words submission on the e-newsletter feature with accompanying imagery • Logo acknowledgement on footer (hyperlinked to web url)

Note: Advertisers are required to submit the required materials to Organizers two weeks before the design of edm materialise. All content and messaging should be finalised and curated with Organizers 3- 5 days before dissemination of the designated e-newsletter.

Please submit all imagery that is approved and finalised. Only 2 revisions are allowed for any change in content writing or sequencing of e-newsletter layout, solely up to the creative control and designer’s discretion in the campaign. *All images should be in high res jpg format. Px of imagery to be communicated.

ADVERTISING PLATFORMS – DIGITAL PROMOTIONAL INSERTSFeatured Page: Website (Under Promotions and Deals)

Advertise with us via part of our digital inserts campaign that captures more than 200k traffic views on our website.

Advertising Period: (Aug – Nov) Aggregated Traffic Views: 291,602 Page viewsUnique Visitors: 101,848 Total Visitors: 102,721Sessions: 143,688*Stats are based on 2018’s GA analysis

Artwork Submission RequirementsWays to market on the digital inserts: •Submit a pdf version of the digital inserts content •All content and design has to be undertaken on Advertiser’s end. •Submit with no bleed lines, A4 PDF (High Res)

Note: Advertisers are required to submit the required materials to Organizers 1 week before the digital upload.

Please submit all documents ( A4 PDF INSERTS) that is approved and finalised. Only 2 revisions are allowed for any change in the submission sequencing of the digital inserts layout. Booking of space should be done through your account person. *All inserts should be in high res A4 size in pdf version. Please zip all files if you are booking more than one insert space*

ONSITEADVERTISING

PLATFORMS

ADVERTISING PLATFORMS – ONSITE ANCILLARIESFeatured Platform: Onsite Advertising Layouts

Advertise on any of our Advertising and Promotions Ancillary channels to garner maximum eyeballs during the exhibition dates.

Advertising Period: (Aug – Nov) Booking dates: Aug to Nov Onsite booking dates: One week before 28 Nov

Artwork Submission RequirementsWays to market on any of our ANP channels: • Submit all artwork in Ai version to your account person. • All content and design has to be undertaken on Advertiser’s end. Only submit the final artwork that will be send for production. • Submit with bleed lines and print lines

Note: Advertisers are required to submit the required materials to Organizers 1 week before the print and production period for all ANP channels.

Only 2 revisions are allowed for any change in the submission of the final artwork. Booking of space should be done through your account person. Enquire more for the full list of ANP through your account person as well. Artwork that is not pathed or contain error in messaging will not be endorsed and responsible on Organizer’s end.

PRINTADVERTISEMENTS

ADVERTISING PLATFORMS – PRINT ADSFeatured Platform: Straits Times

Advertise on any of our Print Advertising channels to garner maximum eyeballs during the exhibition dates.

Advertising Period: (Aug – Nov) Booking dates: Aug to Nov Print Ads Insertions: 27, 28 and 30 NovThe Straits Times (Half Page B/W) ROP *Exact dimensions to be booked with your account person

Artwork Submission RequirementsWays to market on any of our Print Advertising Channel: •Submit all artwork in Ai version to your account person. •All content and design has to be undertaken on Advertiser’s end. Only submit the final artwork that will be send for production. •Submit with bleed lines and print lines

Note: Advertisers are required to submit the required materials to Organizers 1 week before the print and production (ET) period for all print ad submissions.

Only 2 revisions are allowed for any change in the submission of the final artwork. Booking of space should be done through your account person. Enquire more for the full list of ANP through your account person as well. Artwork that is not pathed or contain error in messaging will not be endorsed and responsible on Organizer’s end.

201 9

YOUR DIGITAL PLAYGROUND

SINGAPORE EXPO HALLS 5 - 6

28 NOV - 1 DEC 2019

THANK YOU FOR YOUR TIME