YOUR DIGITAL MEDIA KIT A Workshop for Artists Hosted by the Council on the Arts & Humanities for...
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YOUR DIGITAL MEDIA KITA Workshop for Artists
Hosted by the Council on the Arts & Humanities
for Staten Island&
The Garibaldi-Meucci MuseumStaten Island, New York
February 21, 2013
Presented by Linda Lopez
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YOUR DIGITAL MEDIA KIT
Also known as… EPK – Electronic Press Kit
DPK – Digital Press Kit
EMK – Electronic Media Kit
You get the idea. Whatever you choose to call it, it’s not your father’s press kit.
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YOUR DIGITAL MEDIA KIT
Hard-Copy Media Kits – from Simple to Elaborate:
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YOUR DIGITAL MEDIA KIT
Why You Need OneYOUR CONSTITUENCY
The news media
Gallery owners
Art buyers
Others?
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YOUR DIGITAL MEDIA KIT
Getting Set Up Your content, digital assets, and collateral
materials
Your website
Your News Room
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YOUR DIGITAL MEDIA KIT
What to Include At-A-Glance: Brief description of you and
your work, history, statistics, contact info, relevant links (to reviews, interviews, white papers, current exhibits, videos, social media pages)
Backgrounder
Story ideas
Hi-res images suitable for print: your headshot, your work, actualities
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YOUR DIGITAL MEDIA KIT
Case Study Copper Development Association
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YOUR DIGITAL MEDIA KIT
Sharing Your DMK Link: How Front page – and every page – of your
website
Business cards
Promotional materials
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YOUR DIGITAL MEDIA KIT
Sharing Your DMK Link: With Whom Art editors at general media outlets
Editors at art publications
Online art news outlets, bloggers, and communities
Gallery owners
Potential patrons
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YOUR DIGITAL MEDIA KIT
What’s Newsworthy Upcoming exhibit, installation, or other
public event
Awards and commissions
Major or noteworthy sales
Related news stories
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YOUR DIGITAL MEDIA KIT
Branding Is Really Step One What’s unique about you and your work?
Do you have a consistent brand identity: logo, font, palette, branded collateral materials?
Can you be a topic expert?
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YOUR DIGITAL MEDIA KIT
Thank you!LINDA LOPEZ
LLMultimedia.com / ibnMobilité.orgEmail: [email protected]
Twitter: @mizmedia @uwscert@ibnmobilite
LinkedIn – Facebook – Google+YouTube – RebelMouse