YOUR DIGITAL MARKETING PLAN… · 17/7/2017 · YOUR DIGITAL MARKETING PLAN By: OLIVIER MAMET ....

Your Digital Marketing Template www.theseoconsultant.biz

YOUR DIGITAL MARKETING PLAN

By: OLIVIER MAMET

http://www.theseoconsultant.biz/


Thank You

I hope you find this template useful

“All you need is the plan, the road map, and the courage to press on to your destination.”

Olivier Mamet – Digital Marketer



01

02

04

WHERE ARE WE NOW ?

WHERE WE WANT TO BE

INDEX

03 GETTING THERE

MEASURE AND EVALUATE



Your Company

About

Brief Introduction of your company

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ARE NOW

1.WHERE WE Knowing where we are is as important as knowing where we want to go. For this reason, we’ve set out

to run a complete diagnostic analysis of all our marketing channels. In order to move further into

discovery, we need to ascertain or re-evaluate our 4 segments.

CUSTOMERS

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MARKET




COMPETITION




PARTNERS






OUR CUSTOMER(S)

Name Age

Occupation Status

Location Education

Other

John Doe 34 Marketing Married Los Angeles College Loves golf

GOALS & VALUES FRUSTRATIONS



OUR CUSTOMER(S)

Name Age

Occupation Status

Location Education

Other

Jane Doe 31 Sales Single London College

GOALS & VALUES FRUSTRATIONS



CUSTOMER POINT OF CONTACT

SEO

SEM

WORD OF MOUTH

EMAIL

PR

CONTENT MARKETING

SMM

BLOGGING

WEBSITE

Name Age

Occupation Status

Location Education

Other

John Doe 34 Marketing Married Los Angeles College Loves golf



CUSTOMER POINT OF CONTACT

Name Age

Occupation Status

Location Education

Other

Jane Doe 31 Sales Single London College

SEO

SEM

WORD OF MOUTH

EMAIL

PR

CONTENT MARKETING

SMM

BLOGGING

WEBSITE



CURRENT MARKET Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis

natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu,

pretium quis, sem. Nulla consequat massa quis enim.



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MORE DETAILS ABOUT MARKET



COMPETITION Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis








MORE DETAILS ABOUT COMPETION



PARTNERS Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis








MORE DETAILS ABOUT PARTNERS



BUSINESS SWOT ANALYSIS Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis








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quam semper.



Strengths Weaknesses Opportunities Threats

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STRENGTHS

SWOT ANALYSIS

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penatibus et magnis dis parturient montes, nascetur

ridiculus mus.

• Donec quam felis, ultricies nec, pellentesque eu,

pretium quis, sem. Nulla consequat massa quis

enim.

• Donec pede justo, fringilla vel, aliquet nec, vulputate

eget, arcu. In enim justo, rhoncus ut, imperdiet a,

venenatis vitae, justo.



WEAKNESSES

SWOT ANALYSIS





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enim.



OPPORTUNITIES

SWOT ANALYSIS





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enim.



THREATS

SWOT ANALYSIS





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enim.

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eget, arcu. In enim justo, rhoncus ut, imperdiet a,

venenatis vitae, justo.



WANT TO BE

2. WHERE WE Knowing where we are is as important as knowing where we want to go. For this reason, we’ve set out



HEALTH CHECK




CURRET BUDGET




MISSED OPPORTUNITES






SEO

HEALTH CHECK

CURRENT ISSUES

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WHERE WE WANT TO BE



SEM

HEALTH CHECK

CURRENT ISSUES






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WHERE WE WANT TO BE



CONTENT MARK..

HEALTH CHECK

CURRENT ISSUES






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WHERE WE WANT TO BE



WEBSITE

HEALTH CHECK

CURRENT ISSUES






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WHERE WE WANT TO BE



CURRENT BUDGET Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.

10%

21%

21% 11%

16%

21% Content Marketing

SEM

SMM

Outreach

Social

SEO



THERE

3. GETTING Knowing where we are is as important as knowing where we want to go. For this reason, we’ve set out



MARKETING MIX




KEY IMPLEMENTATIONS




PROPOSED BUDGET




FUNNEL






MARKETING MIX Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.

WEBSITE



NEWSLETTERS



Title Here





SEO AND SEM



FACEBOOK



LINKED IN

BLOGGING



FUNNEL Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.

REACH

NURTURE

SALES

LOYALTY

ADVOCACY

SEO, SEM, SMM, BLOGGING, CONTENT MARKETING, ETC…

NEWSLETTER, EXCLUSIVE, RETARGETING

WEBSITE, LEAD, CONTACT FORM, CHECKOUT

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Creates Reach thus going back to funnel





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Your title here




Your title here




Your title here




Your title here

WEBSITE

CHANGES

TO BE

CARRIED OUT



Pro

du

ct A

P

rod

uct B

P

rod

uct C

WHAT WHY HOW

Create specific product lead pages

Optimise call to action setup

Offer a free 30 day trial

Let people focus uniquely on this product

We are not getting enough leads/enquiries based on visits

Data shows customers are afraid to commit without experiencing first

Talk to web team

Call web design company

Do it myself






Your title here




Your title here




Your title here




Your title here

SEO

CHANGES

TO BE

CARRIED OUT



Pro

du

ct A

P

rod

uct B

P

rod

uct C

WHAT WHY HOW

Create a review plan to get back links

Fix on page for product b

What 3

We are not ranking well enough organically

Broken links makes bad experience for customers

Why 3

Talk to editorial team

Talk to in-house Team

How 3






Your title here




Your title here




Your title here




Your title here

SEM

CHANGES

TO BE

CARRIED OUT



Pro

du

ct A

P

rod

uct B

P

rod

uct C

WHAT WHY HOW

Add Ad group and new keywords to plan

Optimise delivery for mobiles

Change bidding strategy to suit new customer timeframe

We are missing out on these sales

We are seeing an increase in mobile phone users

Customer discovery shows people don’t look on week ends

Talk to Adwords Consultants


Do it myself






Your title here




Your title here




Your title here




Your title here

SOCIAL MEDIA

CHANGES

TO BE

CARRIED OUT



Pro

du

ct A

P

rod

uct B

P

rod

uct C

WHAT WHY HOW

Create a competition

Share videos of people experiencing the products

Incentivize people to leave Reviews on the page

To increase engagement and therefore exposure

Product is amazing and once people see it in action the will buy

Gives confidence to new customers

Talk to social team


Talk to social media company






Your title here




Your title here




Your title here




Your title here

SMM

CHANGES

TO BE

CARRIED OUT



Pro

du

ct A

P

rod

uct B

P

rod

uct C

WHAT WHY HOW

Setup Video Ads

Increase relevance score

Integrate retargeting strategy

Engagement price drops and thus we save money

So we can see a drop in bidding price

These customers knows us so need to stay on their mind

Talk to social media company


Do it myself



PROPOSED NEW BUDGET Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.

10%

21%

21% 11%

16%

21% Content Marketing

SEM

SMM

Outreach

Social

SEO



EVALUATE

4. MEASURE & Knowing where we are is as important as knowing where we want to go. For this reason, we’ve set out



SHORT TERM GOAL




MONITORING




LONG TERM GOAL






SHORT TERM RESULTS Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.



Title Here



Title Here



Title Here



Title Here



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0

5

10

15

20

25

30

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Title Here



Title Here



Title Here



Title Here



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0

5

10

15

20

25

30

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MONITORING Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.

WEBSITE

FB conver

GOOGLE

TAG

MANAGER

Phone tracking

ANALYTICS



Title Here



Title Here



Title Here



Title Here



https://www.linkedin.com/in/olivier-

mamet-6a333213/?ppe=1

h t t p s : / / w w w . f a c e b o o k .

c o m / t h e s e o l a b /

w w w . t h e s e o c o n s u l t a n t . b i

z

o l i @ t h e s e o c o n s u l t a n t .

b i z

THANKS FOR

DOWNLOADING


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YOUR DIGITAL MARKETING PLAN… · 17/7/2017 · YOUR DIGITAL MARKETING PLAN By: OLIVIER MAMET ....

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Transcript of YOUR DIGITAL MARKETING PLAN… · 17/7/2017 · YOUR DIGITAL MARKETING PLAN By: OLIVIER MAMET ....