Your cookbook for monster bullet points that grab ...

By Rob Schultz creator of Profit Seduction

© 2021 Rob Schultz all rights reserved

PROFIT SEDUCTION PRESENTS:

Blockbuster bullet points

Your cookbook for monster bullet points that grab attention, build desire and create the conversionsyou yearn for!

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What if the key to your own game-changing rush of revenue wasn't about tricks, tactics, or tools. But activating powerful emotional profit triggers already inside your ideal clients? So they want you like crazy? And buy like crazy?

THAT'S your million dollar turnaround!

And that's exactly what ROB SCHULTZ does for entrepreneurs and business owners worldwide. Rob's powerful Profit Seduction Process guides clients to skyrocket their profits through magnetic messaging and ingenious promotion and launch strategies. That deliver unprecedented bottom line results.

Rob has crafted powerful marketing messages and campaigns for some of the biggest names in online marketing: Including Suzanne Evans, Adam Urbanski, Milana Leshinsky, Melanie Benson Strick, and Michael Port.

He's spoken all over the country at conferences like the Colorado Independent Publisher's Association. The Career Management Alliance. At events like Speaker's Summit, and the 10K Club Income Acceleration Intensive. He's even taken the main stage (twice!) at Suzanne Evans' industry-leading Be the Change Event.

When you get out in front of what your prospects are already rushing towards … they rush towards you. And that is exactly what Rob Schultz is here to help us do.

Discover Rob’s spellbinding story, along with powerful tips to skyrocket your business at ProfitSeduction.com.

What if you could get your hands on 21 powerful keys to eliminate most client objections before you begin. By helping you discover where to find the prospects who not only want to work with you. But are ready and willing to pay what YOU want to be paid! It’s not a dream ... in fact you can get started now at:

ProfitSeduction.com/start-here/

The Scoop on Rob Schultz

http://profitseduction.com/start-here/

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http://profitseduction.com/start-here/

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churn out seductive bullet points that convert Use these 5 crucial keys and 3 magnetic formulas to up the response rate from all your copy

Bullet points can be the most crucial elements of your copy. Because let’s face it: In today’s mile-a-minute social media world, people are going to scan your copy for the most visually interesting elements.

And more often than not, these are you bullet points.

So the ability to craft clear outcome-driven desire laden bullet points that make your ideal client WANT your lead magnets, webinars and programs.

“The best way to communicate: The challenges you solve and the outcomes

you deliver are BULLET POINTS.”

So over the next few pages you’re going to discover 5 crucial keys and 3 simple but powerful formulas to craft bullet points that boost your conversion rate and help your income soar!

©-2021 Robert Schultz. All rights reserved 3

http://ProfitSeduction.com

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There are a few components and keys that create powerful bullet points that pull people into your offer. DO NOT try to cram all of these into a single bullet point. One of these attributes per bullet point usually does the trick:

Specific Benefits & Outcomes: Describe something specific and highly desirable they will walk away with.

NOT "the simple path to your dreams”.INSTEAD: “the powerful 5-step process that has helped an astounding 87% of my clients find love in six months or less”.

Curiosity: Your bullet point should create intense interest in finding out what you are talking about or how you do it. These bullet points draw people in the same way an escape artist like Houdini or David Blaine draws people in to one of their incredible stunts. It makes people show up just to find out how you do it: .

EXAMPLE: "The 3-word phrase that increased my back-of-the-room sales from $100 to over $3000 at every speaking gig I used it at!”

Against the Grain: Create curiosity and intrigued by disrupting their expectations, or refuting conventional wisdom or what they believe to be true: .

EXAMPLE: "Why introverts are actually MORE successful at sales than extroverts! This simple but powerful secret can double or even triple your conversion rate!”

Immediate Gratification: Something they receive that provides a quick win and an immediate benefit they don't have to work for.


5 crucial components

OF EFFECTIVE BULLET POINTS:


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EXAMPLE: "The four video resources that that added 4,000 subscribers to my list, but cost me less than $200 - total!“

Something They Really Want: Describe one of the primary, “top of mind” outcomes they yearn for the most, and how you will provide it.

EXAMPLE: ”The 7-step webinar formula that increased my webinar revenue by over 450% last year alone!”

REMEMBER:

One of these attributes per bullet point usually does the trick. And you don’t need to use all of them in every piece of copy.

tip:

I generally shoot for 3-4 bullet points in an email, and 4-5 on an opt-in page. Sales pages can have many more, depending on the size of your product and the price point.


you want more? you got it!


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You don’t have to be a genius to create great bullet points. Simply follow three steps with these amazing formulas to build hot bullet points effortlessly … on demand!

FORMULA #1: The “Solve a Painful Problem” Bullet Point

STEP ONE: What are they complaining about?STEP TWO: What is the solution?STEP THREE: Find a way to make it sexy and unique.

EXAMPLE A:

STEP ONE: “Writing copy takes forever!”STEP TWO: The 7-step copy formula I use for everythingSTEP THREE: Makes writing killer copy a breeze! (even if you’re not a writer)

BULLET POINT: The 7-step copy formula I use for everything that makes writing killer copy a breeze! (Even if you’re not a writer!)

EXAMPLE B:

STEP ONE: “Whatever I do, I can’t convert my strategy sessions!”STEP TWO: 30-minute strategy session conversion formulaSTEP THREE: Converts 67% of my sessions to clients. And it’s so simple, even a beginner can do it.

BULLET POINT: The 30-minute strategy session conversion formula that’s so simple, even a beginner can do it. And it converts 67% of my sessions to clients!


3 simple but powerful

BULLET POINT formulas:


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FORMULA #2: The “Brain Teaser” Bullet Point

STEP ONE: What it isSTEP TWO: The amazing powerful outcome it makes possibleSTEP THREE: The surprising or exciting fact that makes it irresistible

EXAMPLE A:

STEP ONE: The 3-word phraseSTEP TWO: That increased my back-of-the-room sales from $50 to over $3000STEP THREE: For every single speaking gig I used it at!

BULLET POINT: “You’ll discover the 3-word phrase that increased my back-of-the-room sales from $50 to over $3000 for every single speaking gig I used it at!”

EXAMPLE B:

STEP ONE: The amazing toolSTEP TWO: That helped me plan my entire multi-five figure launch sequence in less than an hourSTEP THREE: And it’s free!

BULLET POINT: “I will reveal the amazing tool that helped me plan my entire multi-five figure launch sequence in less than an hour. And it’s free!”



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FORMULA #3: The “Why” Bullet Point

STEP ONE: Why what you’re doing doesn’t work (or isn’t working)STEP TWO: What to do instead that does work ...STEP THREE: And the outcome it delivers

EXAMPLE A:

STEP ONE: Why simply pitching a product is asking for trouble.STEP TWO: The simple, powerful 5-step pitch process to use instead.STEP THREE: That can increase your sales and make closing easy without being pushy or salesy.

BULLET POINT: “Why simply pitching your product is asking for trouble. And the simple, powerful 5-step pitch process that can increase your conversions and make closing easy without being pushy or salesy.”

EXAMPLE B:

STEP ONE: Why trying to write sales copy cold is a recipe for disaster.STEP TWO: The step-by-step ‘you can do this’ template you can use instead.STEP THREE: That kicks out super-converting copy in record time!

BULLET POINT: “Why trying to write sales copy cold is a recipe for disaster. And the step-by-step ‘you can do this’ template you can use to kick out super-converting copy in record time!”



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While I’m not saying bullet points will make you a millionaire, I am saying they are such a crucial piece of your copy that they can substantially increase the numbers you want most:

• The number of people who sign-up.

• The number of people who show-up.• And the number of people who buy

You’re bullet point are the part of your copy your followers are most likely to read. And now you have tools, examples and formulas you can return to again and again to ensure yours have the impact you want.

And create the results you want!


so there you go !


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Michael Port says: "Rob is someone to watch . . ."

Rob is someone to watch because he literally . . . like almost nobody I have ever worked with . . . delivered on every single thing he promised, with such professionalism that sometimes I was surprised. Honestly.

The viral video Rob created for us -- called Entrepreneur Idol – helped Book Yourself Solid remain one of the bestselling marketing books in the country. So, you can understand why I'm a big fan of Rob.

Creativity is clever. When you can combine it with marketing savvy it's productive. When you can deliver on your promises you change the world. Rob can do all three ...

Michael Port Author of Book Yourself Solid & The Think Big ManifestoMichaelPort.com

“Within the first 30 days ... I closed $35,000 in sales!"

“Within the first 30 days of working with Rob, I closed $35,000 in sales as a result of the branding message he developed for me.”

“To this day, I continue to use his brilliant hook line for my booth. The brand theme that Rob created for my sponsorship has resulted in thousands of warm leads and millions of dollars. Honest, supportive, brilliant, and pure genius! Thank you Rob!”

Jane M. Powers JaneMPowers.com


What big players and your colleagues are saying about Rob Schultz:

http://JaneMPowers.com


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“Rob ... helped me pull in over $10,000 in just a few hours!”

“Rob is one of the secrets to my recent success. In my very first high-end coaching launch, Rob's strategies helped me pull in over $10,000 in just a few hours. Later, his seductive ideas helped me enroll as many as 11 new clients in just a few days' time.”

Rob's genius for marketing psychology is positively uncanny. You can't put a value on the level of confidence his one-of-kind strategies provide.”

“Rob, I can't thank you enough. You are magic!"

Ann Convery AnnConvery.com

“Doubled my conversion rate on sales ... ”

“Rob not only helped me double my conversion rate on sales. But I now have a very clear and doable annual marketing plan I can repeat, year after year. That will grow, year after year.”

“My goal is to take my business to a million dollars a year and beyond. And because of Rob's help, I know I will get there!”

Susan Gregory Daniel-Fast.com

Milana Leshinsky says: "What's so amazing about Rob . . ."

What's so amazing about Rob is he knows the marketing game as well as the video game. Because you can’t just throw any old thing up on the web and expect it to stick.

Rob can help you come up with ideas that will make your marketing stand out. He can help you choose the right strategy so your content will be magnetic time after time.

If you want to learn the mechanics, hire a college kid or go to eLance. What Rob helps you do is create great marketing that reflects the unique business identity



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your target customers instantly respond to. And that is the name of the game.

Milana LeshinskyMilana.com

“It’s been years since I have been this profitable”

Before working with Rob, I never considered doing more than consulting and working from my office. I didn't really know how to think bigger.

But now, as the Midlife Miracle Mentor, my possibilities for growth and income are endless! And as Rob continues to feed me amazing idea after amazing idea, I see ways I can make this bigger profit picture a reality right now.

My finances have completely changed in the last 2 months because of working with you! It’s been years since I have been this profitable. Thank you!

Brenda Sahlin The Midlife Miracle Mentor MidlifeMiracleMentor.com



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