Your chamber Quarterlyjhchamber.s3.amazonaws.com/CMS/2152/quarterly-march2014.pdf · susan...

March 2014www.jacksonholechaMber.coM

Your chamber Quarterly

Inside Your Chamber Quarterly...

Page 2: letter from the chair and ceo

Pages 3: Membership Milestone

Upcoming chamber events

Page 8: welcome new Members!

Thursday, april 10 Business Over Breakfast at National Museum of Wildlife Art • Breakfast costs $16 for Chamber Members and $25 for future Members. RSVP to [email protected].

Thursday, april 24 Stio Hosts Chamber Mixer

Thursday, May 1 Business Over Breakfast at e.leaven Food Company • Breakfast costs $16 for Chamber Members and $25 for future Members. RSVP [email protected].

Tuesday, May 6Green Drinks JH at Healthy Being Juicery • Spring Detoxing

Thursday, May 8 Snake River Brewing Company Hosts Chamber Mixer

Thursday, May 29Gaslight Alley Hosts Chamber Mixer

May 17-18 47th Annual ElkFest

sunday, May 18High Noon Chili Cook-Off

May 23-2633rd Annual Old West Days

saturday, May 24Old West Brew Fest

For more information about upcoming events, and to add your events, please visit www.jacksonholechamber.com/events.

Page 5: sustainability strategy

A Springtime Review of the Last Fiscal YearThe State of the Jackson Hole Chamber of Commerce

chaIrscott anderson, U.S. Chamber of Commerce Board Member

chaIr-elecTanna olson, Jackson Hole Mountain Resort

VIce chaIrjulie Faupel, Jackson Hole Real Estate Associates TreasUrer jim webb, Lower Valley Energy

PasT chaIrjim waldrop, Wort Hotel

oFFIcers:

board oF dIrecTors:stephan abrams, The Liquor Storesusan eriksen-Meier, Susan Eriksen- Meier Consultingrod everett, Stagecoach Barbrianna Farmer, Jackson BootleggerTim harland, Wyoming Whiskeyjoe Madera, Homewood Suites by Hiltonjohn Morgan, Dialogue Business Stretegyoly olson, Jackson Hole Real Estate Associatesjeff roush, Wyoming OutfittersMichael sillman, Bank of Jackson Holescott smith, One to One Wellnesslevi Thorn, Grand Teton Lodge Companyrichard Uhl, First Interstate Bank

jackson hole chaMber oF coMMerce, March 2014 -

Chair SCott anderSon

A Letter from the Chair

As a member of the U.S. Chamber of Commerce Board of Directors, I have the distinct pleasure of serving as Chair of the Four-Star Accredited Jackson Hole Chamber of Commerce. The accreditation was achieved by many years of work from our dedicated Board of Directors and staff. Please take a few minutes to review the following pages to see some of the highlights of the past year. We look forward to continuing to provide unparalleled service while placing innovation at the forefront. The creativity and success of our Chamber is tied directly to the success of our business community. Remember that every dollar you spend in Jackson Hole supports our local economy and makes us stronger and more resilient. We are proud to celebrate tourism as a vital segment of our economy. We also remember that all of the businesses in Jackson Hole rely on local residents for their success. Whether it’s a well-trained and productive staff or the patrons who add a unique style, supporting local businesses is the first step to boosting Jackson’s economy and to the Chamber earning the Five-Star Accreditation. If you’re not currently a member of the Chamber, we invite you to join us. Take the opportunity to help build a stronger Jackson Hole.

Scott Anderson • U.S. Chamber of Commerce Board Member

The Jackson Hole Chamber of Commerce was proud to celebrate the 1,000 member milestone last year. Much has been said about this achievement, not simply because of the number, but because growing membership shows the engagement of our active Board of Directors and the energy of our staff. Our still somewhat-new committee structure allows 45 member businesses to be represented and involved in the leadership of the Chamber, which creates a grassroots affect on driving membership. The milestone is also a testament to the staff that is willing to listen and provide individualized support while ensuring that Chamber benefits continue to improve and diversify. I would also like to highlight our advocacy role – the Chamber is proud to

be the voice for business in Jackson Hole. From working to open Yellowstone as scheduled in the spring of 2013 to providing public comments at local meetings, we are utilizing many methods to advocate on behalf of our members. You will see us participating in Wyoming Legislative Sessions and attending Teton County Commission, Jackson Town Council, and Jackson Hole Travel & Tourism Joint Powers Board meetings. In the coming year, we look forward to introducing the community to the idea of a Destination Marketing Organization or DMO and exploring the exciting opportunity of providing the high-quality service expected of a world-class destination. We are working to enhance our services with tools such as DestiMetrics, the premier provider of lodging performance benchmarking tools to mountain resorts throughout the western United States. DestiMetrics is providing numbers on a 45-day forward looking basis that will identify occupancy strengths and opportunities which will enable lodging properties and destination marketers to more efficiently manage rates and target promotions. The Chamber would like to recognize community partners, including the participating lodging properties, who have helped to make this tool available: Jackson Hole Central Reservations, Jackson Hole Mountain Resort, Jackson Hole Travel & Tourism Joint Powers Board, and JH AIR. The DestiMetrics collaboration, along with growing membership, is indicative of the ways our community is working together to augment expectations and to become a sophisticated destination with a friendly Wyoming spirit. Look for more information throughout the spring and summer seasons in Chamber communications and feel free to reach out to me and to anyone on our Board of Directors and staff. We are proud to celebrate the Chamber’s success as the community’s success.

A Letter from the President/CEOJeff Golightly

2012/13 Chamber Income/Expense Snapshot

Primary Sources of Chamber Income

Membership: 20%

Events: 24%

Destination Marketing & Sales: 2%

Lodging Tax: 29%

Advertising: 23%

Other: 2%

20%

29%

23%

24%

2%

2%

Primary Sources of Chamber Expenses

Events: 25%

Destination Marketing& Sales: 7%

Visitor Services: 21%

Administration & Operations: 37%

Advertising: 9%

Other: 1%

25%

7%

37%

9%

21%

1%

PreSident/CeoJeff GoliGhtly


The Jackson Hole Chamber of Commerce is proud to celebrate achieving the milestone of 1,000 members during the 2012/13 Fiscal Year. Membership with the Jackson Hole Chamber of Commerce has seen steady increase in recent years. President/CEO Jeff Golightly commented, “Our growing membership shows the energy from our very active Board of Directors. Their enthusiasm spreads through the community, engaging current members and attracting future members. Additionally, I am very proud of the team here at the Chamber. Their commitment to the membership and willingness to listen and provide individualized support ensures that Chamber benefits will continue to improve and diversify.” “The strength of our membership is in its depth and diversity. Members who focus on connecting with visitors are finding value alongside the members who focus on connecting business-to-business,” said Andy Heffron, Membership Manager.

He continued, “Members are seeing direct benefits to their businesses by utilizing the tools that have been made available, whether it’s advertising on the Chamber’s website and Explorer Magazine or making connections at Chamber Mixers and other networking events. The Chamber is the voice for business in Jackson Hole.” Jim Waldrop, Jackson Hole Chamber of Commerce Past-Chair, commented, “I couldn’t have been more proud to be the Chair of the Jackson Hole Chamber of Commerce during this critical and transitional time. Jackson Hole Chamber of Commerce membership and its concurrent impact on the community are at all-time highs through innovative and progressive business initiatives, creative and thoughtful events and programs, and thoughtful and genuine visitor service efforts.” Kent Elliott, former Membership Manager and current Destination Sales Manager, commented “Reaching 1,000 members is a milestone for your Chamber. A lot of hard work from the team and referrals from our members allowed us to achieve the goal and I think it is a clear signal that businesses look to the Jackson Hole Chamber of Commerce to help support their businesses and to help foster an environment for healthy tourism. The Chamber works diligently to achieve this. One of the programs that helps drive tourism into our community and therefore spills into everyone’s doors is the Jackson Hole Travel & Tourism Board’s funding of Destination Tradeshows that the Chamber attends along with other members of the business community.” The Chamber would like to recognize the support of the Jackson Hole Travel & Tourism Joint Powers Board. The strength of this alliance was exemplified during the spring of 2013 when the organizations worked to open Yellowstone, an effort that directly benefited the business community and the residents who rely on the tourism industry. The Chamber would also like to recognize the leadership of former Executive Director Tim O’Donoghue and former Presidents and Chairs of the Board of Directors, but most recently John Rutter (2010-11), Kevin Olson (2011-12), and Jim Waldrop (2012-13).

Jackson Hole Chamber of Commerce Marks Milestone

Membership

Annual Membership premiums support the programs and activities the Chamber conducts to promote and strengthen businesses and our local economy. Join us! Call 307.733.3316.

Website

The Jackson Hole Chamber of Commerce reaches nearly 500,000 people each year through www.jacksonholechamber.com.

Website advertising is a popular benefit available exclusively to members and the membership directory is a convenient way for local residents and visitors to find the businesses and organizations they need.

coming soon: Look for a sophisticated and modern new website that will be integral for leveraging the business development opportunities provided by a Destination Marketing Organization (DMO).

436,155 420,487

400000

200000

500000

300000

100000

11/12 12/13

Unique Visitors

1. www.jacksonholechamber.com (home page)

2. www.jacksonholechamber.com/visit

3. Town Square Web Cam

4. Lodging

5. Events

6. Lodging: Hotels, Motels, & Lodges

7. Old Faithful Web Cam

8. Summer Fun

9. Grand Teton National Park Web Cam

10. Web Cams

Top 10 PagesMost Popular Pages

1. US2. UK3. Canada4. Germany5. Australia6. France7. Netherlands 8. Japan9. India 10. Italy

Website Visits by Country

1. US2. UK3. Canada4. Australia5. Germany6. (NA)7. France 8. Netherlands9. Italy 10. Japan

2011/2012 2012/2013

New Visitors66.7%

Returning Visitors33.3%


Taking Action to Boost the Economy

The Jackson Hole Chamber of Commerce and the Jackson Hole Travel & Tourism Joint Powers Board pledged to open Yellowstone National Park despite federal sequestration budget cuts that took effect in March of 2014. The Chamber and the TTB accepted the economic burden on behalf of the business community and all the residents who rely on the tourism industry, the primary economic engine of Jackson Hole. A group of Jackson Hole Chamber of Commerce members joined together to sponsor the effort to open Yellowstone and to diminish the cost absorbed by the Chamber and the TTB. Jeff Golightly, Jackson Hole Chamber of Commerce President/CEO, commented, “The Chamber is proud of the community for supporting this important initiative to boost local tourism.” He continued, “These sponsorships bolster the extraordinary opportunity for positive PR and will position the community to take advantage of the spotlight. Sincere thanks go to the members who stepped in to help support the efforts.” The delayed opening of Yellowstone due to sequestration made national headlines. The Jackson Hole Chamber of Com-merce and Jackson Hole Travel & Tourism Joint Powers Board worked to make a positive story out of the national recognition. The Cody Country Chamber of Commerce also raised money in order to open the East Gate of Yellowstone National Park on time and received generous donations from more than 80 businesses, individuals, and organizations to help preserve their full summer season. Executive Director of the Cody Chamber Scott Baylo commented, “I’d like to acknowledge everyone from WYDOT, the Park Service, Governor Mead’s Office, the Wyoming Office of Tourism, the City of Cody, Park County, our friends in Jackson and all of our great members and donors who supported this effort.” The Jackson Hole Chamber of Commerce would like to recognize the businesses and individuals who supported Jackson’s efforts to open Yellowstone. Their investments helped to buoy the economy and allowed the entire community to make the most of the full summer season.

Snow Plow Sponsors

Snow Blower SponsorsBridger Productions

Cactus CommunicationsJackson Hole Marketplace

Haagen DazsFlat Creek Inn

Sweetwater RestaurantEcoTour AdventuresLost Creek Ranch

Rendezvous Mountain Rentals & Property Management

Ranch InnMore Thanks

Lenz Incorporated

Snow Shovel Sponsors

Visitor Services & Business Development

The Jackson Hole Chamber of Commerce is the first point of contact for many visitors interested in experiencing Jackson Hole and the Greater Teton and Yellowstone Area. Visitor Services Agents answer thousands of phone calls and emails each year while also assisting visitors at the Jackson Hole & Greater Yellowstone Visitor Center and Jackson Hole Chamber of Commerce Administrative Offices.

11/12 12/13 11/12 12/13

Programs like Small Business Saturday and Great Until Late help local businesses expand their reach and take advantage of collective marketing efforts that attract visitors and local residents by garnering regional and national attention. Great Until Late is featured in the photo below.

11/12 12/13

600

400

200

500

300

100

700

EmailsReceived

Mail Responses

588 681 97 289

Phone Calls Answered

6000

4000

2000

5000

3000

1000

7000

6872 6178

Office Visitation

NA 4486

11/12 12/13


Sustainability StrategyThe Jackson Hole Chamber of Commerce is proud to work with a number of internationally and regionally respected organizations to help promote sustainable tourism and to achieve more sustainable internal business operations. We believe sustainability is vital to the 21st Century business model. For more information, please visit www.jacksonholechamber.com/initiatives/sustainability.php

UnCommon Sense is a unique leadership program perfectly fit for businesses, local governments, and organizations seeking to operate more efficiently and responsibly. The Chamber is proud to participate with and follow in the footsteps of a number of Chamber Mem-bers. The Chamber is scheduled to graduate in the fall of 2014. Visit http://www.yellowstonebusiness.org/programs/uncommon-sense-business-leadership-for-a-sustainable-future/.

Green Drinks JH is an informal networking event where members of the business community can connect and discuss projects and ideas related to sustainable business practices. The Chamber is a partner in Green Drinks JH. Visit http://www.greendrinks.org/WY/Jackson,%20Wyoming.

RRR Business Leaders, operated by Teton County Integrated Solid Waste & Recycling, recognizes local businesses working towards a healthy, sustainable, economic bottom line while contributing to the health of our community and environment. The Chamber high-lights RRR Business Leaders in the Explorer Magazine. Exciting new updates have been made for 2014. Visit http://www.howdoyourrr.org/.

Local & Regional Efforts

STEP Eco-Certification Standard: The Sustainable Tourism Education Program (STEP) Eco-Certification Standard is designed to direct any travel and tourism business to thoughtfully integrate sustainable practices into its operations. The Jackson Hole Chamber of Commerce was the first Chamber or Destination Marketing Organization in the world to become STEP-certified. STEP is a program of Sustainable Travel International, a global nonprofit and thought leader in sustainable tourism since 2002. Visit http://sustainabletravel.org/.

Global Sustainable Tourism Council (GSTC): Beginning with the leadership of the Jackson Hole Chamber of Com-merce, Teton County began working with the GSTC to participate in the Sustainable Tourism Destination Early Adopters Program in 2012. Destinations are chosen for their positive impact on the environment, their economic and social ben-efits to communities, and their education of visitors and residents. Visit http://www.gstcouncil.org/.

International Efforts

Note: Sustainable tourism is defined as tourism that leads to the management of all resources in such a way that economic, social, and aes-thetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity, and life support systems.

The Jackson Hole Chamber of Commerce takes pride in the world-class cultural events that draw visitors from around the world to our community and into our Members’ businesses. Networking events provide the opportunity for Members to make valuable connections while meeting at social events.

Special Events

Business Over Breakfast: 673

Chamber Mixers: 2417

Business Over Breakfast: 686

Chamber Mixers: 1189

3000

2000

1000

2500

1500

500

2012/20132011/2012

Green Drinks JH


Jackson Hole Travel & Tourism Board

The Jackson Hole Travel & Tourism Joint Powers Board continues to show a commitment to connecting visitors with the resources they need. Support is offered to visi-tors planning trips and to visitors who need assistance and advice while exploring the destination. The Jackson Hole Chamber of Commerce Visitor Services Department represents a vital network. Agents connect potential and current visitors with Chamber Members who will provide lodging, activities, dining, and more! The Jackson Hole Travel & Tourism Board supports key Visitor Services activities. Funding is primarily used for staffing at visitor center locations in the Jackson Hole Chamber of Com-merce Administrative Office near Town Square and at the Jackson Hole & Greater Yellowstone Visitor Center on North Cache. Visitor Services Agents provided assis-tance to more than 331,000 people who asked for business resources while in Jackson Hole, including the visitors who generated more than $770 million in destination spending in Teton County.

Events that celebrate the cultural heritage and spirit of our community boost the economy by engaging local residents and attracting visitors. The Jackson Hole Chamber of Commerce Special Events Department is proud to partner with the Jackson Hole Travel & Tourism Joint Powers Board to support some of the key festivals and events throughout the year. Because of the Chamber’s successful track record, Director of Special Events Maureen Murphy will serve as a liaison to the Central Events Committee in order to build stronger collaboration between all of the major events happening during festival time periods. The new March Event*, Jackson Hole Rendez-vous, will build synergy between the town of Jackson and the Teton Village.

Special Events

Visitor Services

• ABAV (Brazilian Travel Agencies Association) September, 4-8, 2013• IMEX (Incentive Meetings Exposition) October 15-17, 2013 • WTM (World Travel Mart) November 5-8, 2013• ABA (American Bus Association) January 10-15, 2014• ISE Denver (International Sportsman Exposition) January 16-19, 2014• NTA (National Tour Association) February 15-20, 2014• Go West Summit February 23-27, 2014

• ITB (International Travel Bureau) March 4-10, 2013• ISE Salt Lake City (International Sportsman Exposition) March 14-17, 2013• Active in America March 26- 28, 2014• IPW (US Travel Association’s Premier Marketplace) April 4-10, 2014• RMI (Rocky Mountain International) April 29-May 3, 2014• DMAI (Destination Management Association International) Spring 2014• AIBTM (Incentives, Business Travel & Meetings Expo) June 10-12, 2014

The Jackson Hole Chamber of Commerce Destina-tion Sales and Marketing Committee is proud to have worked with the Jackson Hole Travel & Tourism Board to secure funding to attend Travel Trade Shows to represent the community for the fall, winter, and spring months. The target audiences include Group Business, Individual Incentive Programs, International Business, Tour Operators, Consumers, and Tour Bus Businesses. As tourism is increased, all businesses and the community can benefit economically. There are opportunities to get involved with upcoming shows. Contact Kent Elliott, Destination Sales Manager, [email protected] or 307.733.3316.

Destination Sales & Marketing

• Old West Days: $15,000• WinterFest: $20,000

2012/2013 Budget

• Old West Days: $25,000• WinterFest: $20,000• March Event*: $33,000

2013/2014 Budget

The PUlse oF bUsInessjackson hole chamber of commerce Presents

Tuesday, april 29 from 12:00-2:00pm at the ranch Inn

The Jackson Hole Chamber of Commerce Business Development Committee is pleased to host a free luncheon at the Ranch Inn Hotel & Conference Center on Tuesday, April 25. The luncheon will be a casual gathering for local businesses to learn about regional, statewide, and local efforts to create business and opportunities to capitalize on those efforts. There will also be time to share information about summer season initiatives. For more information, please contact Rick Howe, Director of Visitor Services, 307.201.2294 or [email protected]. RSVP to [email protected] by 4:00pm on Monday, April 28.

Chamber Expense/Income: Lodging Tax Usage

Events Funding: 10%

Destination Marketing & Sales: 22%


14%

10%

68%


Communications

3000

2000

1000

2500

1500

500

4000

3500

Lowdown Business List Serve

Facebook Twitter

11/12 12/13 11/12 12/13 11/12 12/13 11/12 12/13

2285 2423 668 772 2560 4316 2295 3030

Rotary/Chamber Global Economic Panel

Rotary/Chamber National Park Meeting

Conservation District Workshop on Energy

The Jackson Hole Chamber of Commerce knows that engaged members are members who receive the greatest return on their investment. The Jackson Hole Chamber of Commerce works to keep members informed about upcoming opportunities through weekly emails, social media, and advertisements. The Jackson Hole Chamber of Commerce is proud to work with ChamberMaster, the leading software used by chambers of commerce. Members have control of their own accounts and can utilize marketing tools that interface with popular social media platforms including Facebook and Twitter. Members are now able to register and pre-pay for events like Business Over Breakfast. This helps to speed check-in with VIP service. Attending Chamber and community events helps members to stay better informed about the community, more engaged with local political representatives, and more familiar with each other.


The Jackson Hole Chamber of Commerce is pleased to work with ChamberMaster, one of the most popular programs available today. ChamberMaster allows members to control their Membership listings with the click of a mouse. Each member has a unique user ID that allows complete access to these brand-new online marketing tools! Does your business offer a new product? Does your organization have new event photos to share? You can update your listing! Would you like priority registration for programs such as Business Over Breakfast? Leave your checkbook at home because you’ll be able to RSVP and pay in advance. For more information about ChamberMaster, please contact Andy Heffron, Membership Manager, [email protected] or 307.201.2301.

online Marketing Tools: available to every Member

MeMbershIP Tools on YoUr deskToP

Contact Us: 307.733.3316 • 112 Center Street [email protected]

President/CEOjeff Golightly [email protected]

Executive Assistant casey stout [email protected]

Bookkeeperchristie [email protected]

Communications Managerkate [email protected]

Destination Sales Managerkent [email protected]

Destination Sales Coordinatorrachel [email protected]

Director of Special EventsMaureen [email protected]

Special Events Coordinatorrenee [email protected]

Director of Visitor Servicesrick [email protected]

Lead Visitor Services Agentkathy [email protected]

Membership Managerandy [email protected]

Visitor Services Agentssandra budakjustin waltersMary walker

Interncourtney Manovich

Jackson Hole Chamber of Commerce Staff:

adam j howard Photography & • designadvanced concrete solutions• akasha Yoga• american express oPen small • business credit cardsazadi Fine rugs• baymont Inn & suites• blue bird Yogurt• boot barn• boy scouts of america• cabin & company• cavalry, Inc.• cody downard Photography• cowboy coffee• cowboy roadhouse lodge• downtown driggs community • associationdust cutter• eddie bauer• epical jh• equitours• Farm credit services of america• Got hr• Grand Teton realty• Green river & bridger-Teton • outfittersharker design• health Technology services• huntsman springs• Intencions• Interwest Moving and storage• Inversion Yoga• j4 strategies, Inc.• jackson hole behavioral services • llcjackson hole Grand expeditions• jackson hole jewish community • centerjh aesthetics• jh Flower boutique• jh skis•

jhMr - couloir restaurant• jhMr - rendezvous restaurant• jhMr - wool & whiskey• kismet rug Gallery, llc.• leborts Tech• lila lou’s• lincoln Financial advisors• lucky You• Member name• Moosely home• Mountain Therapy llc• My Great help.com• new Thought Media Inc.• new west knifeworks/Mountain • Man Toy shopnostalgia bistro• Pony Tracks Gallery llc• Pure health Practitioners• Pwdr Productions, llc• recollect Threads • rendezvous Insurance Inc.• revolution Indoor cycling• smith’s Food & drug• snake river sporting club• solar and security solutions• solera Inc• spark• special olympics wyoming• starbucks coffee• sterling bank, home loan • divisionsw-wraP• Terra Firma organics• Teton adventure Park, Inc.• Teton board of realTors• UsGbc wyoming• walgreen’s • wild Things of wyoming, llc• wilderness Ventures• willow street Financial services• wyoming Pbs Foundation• Y2 consultants, Inc.•

welcoMe new MeMbers!For more information about jackson hole chamber of commerce Members, please visit

www.jacksonholechamber.com and click on “View the entire chamber business directory.”

This list represents Members that joined between July 1, 2013 and March 7, 2014.

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