Your Business Success Toolbox
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Transcript of Your Business Success Toolbox
In every toolbox there are items that you
just can’t do without. When you don't have
the right tools the job is that much harder.
Your business success toolbox is six areas
that I see people neglecting and needing
the most. These ‘tools’ can be summarized
in six words: Reflection, Mindset, Focus,
Network, Goals and Stress. These
represent the essentials for your toolbox.
Your business is a reflection of you. What you
stand for and what you believe finds its expression
in your work. What’s attractive the sign ‘under new
management’? Not that the business is new but the
person who runs it. You must become the person
your business needs. Before you go chasing the
latest fad to grow your business, be brave enough
to ask yourself the hard questions about what
needs to change in you. Get a mentor, join a
program, start something to improve you and your
business will improve.
“We must become the change we want to see.” – Mahatma Gandhi
If your business is a reflection of you, then it is
essential that you create the necessary mindset to
succeed. Your mindset is what you believe, value,
your rules and your behaviours. We have no
problem accepting the need for an upgrade in
computers, software or systems. It’s those with a
magnificent mindset that are leading the way in
front of their competitors in today’s economy.
"An investment in knowledge always pays the best dividends" – Benjamin Franklin
What you focus on is what you’ll get to the exclusion
of everything else. This means that where your
flashlight is pointing will determine what you will see.
Business life has many challenges that pull you in
many directions. You decide what to focus on
moment by moment, day by day. The more you focus
on something, the more your mind will become aware
of and draw in information and resources you need to
achieve your outcome. Decide today what your focus
will be, write it down as an intention and experience
how differently your day unfolds.
"Man's mind, once stretched by a new idea, never regains its original dimensions."
– Oliver Wendell Holmes
Your network builds your
reputation, facilitates sharing of
resources and ultimately refers
clients to you. That’s the order it
happens in! Quiet often we want
the referral before the reputation
and resources. Relationships
are built over time, so create a
realistic expectation for you
when networking.
When you meet people at
events you need to forget about
selling and focus on connecting.
Be genuinely interested in the
person you meet because
remember, we buy from people
we like. Follow up after the
event with an email or phone
call within 2-3 days. Let people
know how much you enjoyed
chatting with them and ask
them if they’d like to meet for a
coffee. The better you connect
with someone the greater the
chance of them remembering
and calling on you when they
need your services.
"It's not the mountain we conquer but ourselves“ – Edmund Hillary
Most professionals and
business people I meet don’t
set goals. We may not know
how, nor understand the
process, and we’ve probably
tried it before with little success.
I teach people to set S.M.A.L.L
goals—specific, measureable,
as if you’re there, loving it,
leading to your vision. Set a
small number of goals per
quarter, and word them in this
way: It is (specific date), and I
have (achieved something
measurable), and (as if I’m
there) I feel (loving it) and
(leading to my vision). Here’s
an example: “It is the 31
November 2013 and I have 5
new clients I’m working with for
6 months and I feel like I’m
making a difference, adding
value and creating a business
that changes lives!” Following
this formula and keeping it
simple, you should have a
small list of goals that inspire
you and lead you toward the
vision you have for your life
and business.
“The best way to predict the future is to create it” – Abraham Lincoln
GOAL SETTING FORMULA
IT IS… (SPECIFIC DATE),
AND I HAVE… (MEASURABLE ACHIEVEMENT),
AND… (AS IF I’M THERE)
I FEEL… (LOVING IT)
AND… (LEADING TO MY VISION).
"People are not lazy. They simply have impotent goals – that is,
goals that do not inspire them“– Tony Robbins
Stress in business life comes in
different forms from being excited
to being distressed. It can also
have nothing to do with your
business if things are not going
well at home. We can do many
things to lower our stress levels
from exercise to journaling to
medication. The one thing you
won’t hear much about is
understand your ‘hot buttons’. The
expression describes your reaction
when your values are
transgressed. Your values are
emotional states you want to
experience on a consistent basis.
When your values are trespassed
or transgressed, it triggers your
defence mechanisms, or, your
fight or flight response. We have
‘rules’ around how we meet our
core values. A client whose value
was organisation wasn’t aware
that her rule was that everybody
had to meet her standards. When
she changed her language
around her rule, letting others off
the hook, she began
experiencing far less stress in her
life. Her husband thanked me!
"If you realized how powerful your thoughts are, you would never
think a negative thought." – Peace Pilgrim
You can make every aspect of your life
magnificent by using what’s in your
toolbox. I encourage you to put into
action one thing you’ve learnt to get
your mind focused on the result you
want. Remember that the longer you
wait for your future, the shorter it will
be—so start today!
"Whatever the mind can conceive and believe, the mind can achieve.“ — Napoleon Hill
Claude Arganaraz is Director and Principal
Coach at Magnificent Life Coaching. He
loves working with individuals and teams
to achieve their goals while living lives that
are balanced and magnificent! You can
download his other EBooks from our
website. You can connect with Claude on
LinkedIn, Twitter and Facebook.
ABOUT THE AUTHOR