Your brand is not a logo - Personal branding workshop
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Your brand is not a logo
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What is a brand?
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Zoom zoom
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Who are you talking to?
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?
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?
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?
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?
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?
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?
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Getting the message out
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Where next?
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Appearance
• Getting a headshotsophiafieldphotography.com/headshot_guide.html
• Visualbrandinginspirationlab.files.wordpress.com/2010/04/infographiclarge_v2.pngBefore&After:ThingsEveryDesignerShouldKnow lynda.com/blog.bufferapp.com/wp-content/uploads/2013/04/color-guide.png
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Your brand is not a logo
Opinion
• Writingablogsocialmediaexaminer.com/26-essentials-for-blogging-success-what-you-need-to-know/
• Publicspeakingseizetheroom.com/
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Your brand is not a logo
Skills
• Masteringyourpitchgraphicdesignblender.com/design-pitch-15-seconds
•Writeapersonalbiography
wikihow.com/Write-a-Personal-Bio
•Buildingapersonalplatform
youtube.com/watch?v=qeHtvuTcy70
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Your brand is not a logo
Personality
• Usingsocialmediasocialmediaexaminer.com/boost-personal-brand/
• Evangelisingyourselfslideshare.net/whitneyhess/evangelizing-yourself-1184852
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Your brand is not a logo
Who can help you
• consultantinmarketing/publicrelations/communications/branding
• web/graphicdesigner• writer• stylist• photographer
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Your brand is not a logo
What to consider #1
• Aretheyagoodfitformybusiness?
• Dotheyhaverelevantexperience?
• Dotheyhavethenecessaryresources?
• Doyouhavearapport?
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Your brand is not a logo
What to consider #2• Dotheyunderstandtheneedsofyourindustryandmarket?Cantheydotheworkcreativelyandtechnically?
• Dotheyhavereferences?Haveyouspokentootherswhohaveworkedwiththem?
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Rachel Bucknall
@RachelBucknall