Pre-game Plan

Game Strategy

First: Why are you in Business?

Money?

Better Status?

To be your own boss?

Want to do what you love?

NEEDThere is Genuine for your product/service

No you will not survive

Make sure there is a (Use marketing to

Solve a problem or a communicate that)

Why should you be in Business?

Build a Unique Brand

How many bad products out there making millions?

Power Marketing can move mediocre products

BRAND

What do you think of….?Can You relate?

Speed? Safety? Reliability?

The Giffengoods

effect

Price Affects Your Brand

Low price –Cheap Appearance

High Price –Prestige & Premium

Silver Bullet Pre-Marketing

Plan

#1 Identify Your Dream Customer

Research your

competition & industry

and find PAIN

Exploit that PAIN in your

message

#2 Exploit Weaknesses

Industry Weakness: Real Estate – Homes taking too long to sell

Solution:

1. Your Home Sold or We Buy It

2. Buy Back Guarantee!

Domino’s Pizza: Common Pain - Too long to get pizza delivered

Do they make the BEST Pizza? NO

Solution:

30 minutes or it’s FREE!

#2 Exploit Weaknesses

Ex:

#3 Developing a Solid USP

Uncover the benefit

The Greatest Benefit apart from your competition

Think of what would benefit the customer

Use persuasive action words

Be Unique

Communicate a specific ‘Benefit/solution to

pain/problem’

Be Specific

KISS:Keep It Short & Simple

Keep it Simple

Communicate

Back it Up

#4 Choose Media

• What you need to be a profitable business

• Building your brand

• 4 Step Silver Bullet Marketing Plan

What you learnt

Go Get ‘em!