Your Advocates' Content Outperforms Your Own: Learn to Leverage Advocates to Create Brand Content

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Our Speakers

Joe Pullizi is first and foremost a content marketing evangelist. He began using the term “content marketing” back in 2001. He’s the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the 468th fastest growing private company by Inc. magazine in 2013. @JoePullizi

Lou Dubois leads global social media and engagement efforts across the broadcast and digital properties of NBC News. Formerly of NBC's Philadelphia affiliate, Inc. Magazine, Social Media Today and more. Find him on twitter @dubois

Gregory Shove is the founder and CEO of SocialChorus, the leading advocate marketing company. Greg has helped brands and consumers connect online since the early days of the Internet. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. Twitter: @GregShove

Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. @PaulDunay

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Who are your advocates?

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Content marketing is powerful, but difficult

of consumers believe that brands providing original content are interested in building good relationships78

%

— TMG Custom Media, 2013

of B2C marketers consider themselves ineffective at content marketing68

%

— Content Marketing Institute, 2013

Content creation is ranked as the single most effectiveSEO technique— Marketing Sherpa, 2013#1

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Advocates create content• Blog posts

• Instagram videos and photos

• Vine and YouTube videos

• Hashtagged photos

• Pinterest pinboards

• Foursquare location sharing

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Advocates drive value

Lift in brand awareness and preference

Social engagement

Website clicks and

visitsSales

Advocate Content Creation &

Sharing

@JoePulizzi

Audience Building:The Social Media 411

Method for Engaging with Influencers

@JoePulizzi

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@JoePulizzi

4 - 1 - 1

Sales

Content Marketing

InfluencerSharing

@JoePulizzi

#DreamDay

#DearCongress

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Additional questions?Want to learn more?

#SocialChorusU Twitter ChatThursday, October 24th @ 11am PT

Download the ebook: “Advocates as Content Creators”

http://bit.ly/GYf3W5

Power your Advocates. Grow your Business.

Join us next week…

Success with Social: The New Enterprise