Your 2011 Marketing Plan
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Transcript of Your 2011 Marketing Plan
A Fail Proof Guide to Your 2011
Marketing
Plan
What Happened to
Marketing?
Newspapers, radio, magazines & TV were
all invented to sell advertising
1950
“Wait a minute, we could make money off this! Lots of money!!”
1960
1965
1970
1980
1990
2000
In a complicated World humans usually try to
simplify
In the last quarter of 2009 Canadians spent more time
on the internet than
watching television
http://thenextweb.com/apps/files/2010/03/google_logo.jpg
accounts for over 70% of search traffic
People spend more time time on
than any other website
6 hours per month on average
Let’s think about advertising
logically
On any item over $30, can advertising
influence you to buy it?
People
influence.
Advertising does not.
A
fail proof guide to your marketing plan
Have something worth
talkingabout
Tell it to people who
want to hear
it from you
“Selling to people who actually want to hear from you is
more effective than interrupting strangers who
do not.“ –Seth Godin
The people who like you or your message
will do the
marketing for you
Questions?
Follow me:
@FraserStrategy
JephMaystruck.com
FraserStrategy.ca