WC: 41

WC: 72

Bullies often get sense of self-boost when putting down others in the comfort of their private digital space. They are also vulnerable inside with complex emotional issues

Social networking users don’t realize the presence of cyberbullying, and even so they are reluctant to stand up for themselves or other victims

Parents/adults are not setting good examples themselves and Parents/adults are not setting good examples themselves and providing enough early education on self-confidence and treating others properly online

Partnership with Cineplex as a distribution channel for yellow framed 3D glasses during #NoPlacetoHide month along with preshow messages[$75,000]

TV ad buys on major channels targeting teens and young adults about the #NoPlacetoHide movement[$500,000]

WC: 57

METRICS- Traffic to website noplacetohi.de- Impressions on TV ad buys and streetcar wrap- Click through rate of display ads and social media ads- Number of attendees to - Number of attendees to Weday- Number of celebrities wearing the glasses on media presence- Number of yellow glasses given out- Mentions on #noplacetohide

LONGTERM- Decrease number of victims & suicides - Decrease number of victims & suicides affected by cyberbullying

#NoPlacetoHide