Young Tourism Export Council: Social Media & Networking
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Transcript of Young Tourism Export Council: Social Media & Networking
@Cellla_ And….no you don't start that FA job today! I just fired you! Good luck with your no money, no job life!
— Robert waple (@Robertwaple) February 7, 2015
Pillars of Good Social:• Depth over breadth - match objectives with
platforms, don’t be on everything
• Creativity + structure - social media will waste resources without good ideas and sound processes
• Integrated - social media is a great amplifier
• Platform agnostic - know what you own, and know what you rent
• Authenticity - don’t manipulate, give people a reason to care!
MUSTS!1. Professional photo
2. Vanity URL
3. Shape information to
objectives
4. Use key terms to be
associated and found
5. Rearrange profile to most
important
6. Have complete work
history
7. Use rich media (PDFs,
White Papers, Videos,
Photos)