ASSIGNMENT 14.1 MOBILE MARKETING

NGUYEN BICH VANNGUYEN TRAN TRONG THUYET

#BASIC_DEFINITION• Mobile marketing is marketing on or with a mobile device, such as a

smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.

#MOBILE_IS_EVERYTHING• All tools on digital marketing is now on PHONE – the next level of digital

marketing.• We have the old media on mobile: mobile websites, mobile banners, mobile

version of social network, SEO, SEM… and special media for mobile only such as SMS, location-based SMS/ email, mobile app, QR Code, AR,…

#MOBILE_IS_SOCIAL #MOBILE_IS_SEARCH

#MOBILE_IS_SOCIALIN ASIA PACIFIC IN U.S.A

#MOBILE_IS_SOCIALIN ASIA PACIFIC IN U.S.A

IT IS THE TREND OF PEOPLE TO GO TO SOCIAL NETWORKING SITES VIA THEIR PHONE

“THE FIRST THING I DO AFTER OPENING THEIR EYES AND THE LAST THING I DO BEFIRE GO TO SLEEP IS

CHECKING FACEBOOK ON MY PHONE” - TUONG, 20 YEARS OLD

#MOBILE_IS_SOCIALIN ASIA PACIFIC IN U.S.AMOBILE IS SOCIAL SINCE ONE OF THE MOST OUTSTANDING USAGE

BEHAVIOR OF PHONE USER IS TO GO TO SOCIAL NETWORK

THIS LED TO:- THE OPTIMIZATION OF SOCIAL CONTENT ON MOBILE- THE OPTIMIZATION & MORE ATTENTION OF FACEBOOK AD ON MOBILE- TREND TO UTILIZE MOBILE SOCIAL PLATFORM SUCH AS INSTAGRAM

#MOBILE_IS_SEARCH

- PEOPLE EXPECT TO GO FOR THE FIRST RESULT WHEN SEARCHING ONLINE SINCE THE PHONE SCREEN IS NOT BIG TO SEE MUCH, SO SEO NOW IS THE VITAL POINT.

#CASE_STUDY

#CASE_STUDY

People love to INSTAGRAM their food<BEHAVIOR>

#CASE_STUDY

So, Comodo restaurant created an Instagram menu based on the hashtag

The next time a guest come to Comodo and do not know how a dish in the menu look like, they can go to Instagram for other

person’s experience

The next time a guest come to Comodo and do not know how a dish in the menu look like, they can go to Instagram for other

person’s experience

RESULT

$0 BUDGET

RESULT

RESULT

And this become the trend adopted by restaurants around the world