Young FarmersClubs of Ulster

Stephanie Reid

Young Farmers Clubs of Ulster

Rebranding the Company

Logo

Young Farmers current logo. My aim was to simplify this and create a more modern up to date look.

I started by sketching a few logo ideas, athough i couldnt come up with something that i felt was better than the orginal. So i de-cided to try a few ideas on adobe illustrator.

The logos on the right are what i came up with.

I picked this logo as i felt it was the most modern and gave a very clear message with the letters. I used a font called New Garden and changed the sizes and Serifs in Illus-trator and Photoshop.

As the Young Farmers is an organi-sation focused mainly on children. i decided they needed a mascot or some kind of symbol or imagery that a child could relate to. And i started sketching a few ideas.

And i then picked out a couple of farmyard animals and focused on them. I sketched them and then used photoshop to colour them.

I then decided to take this idea further and created my own set of farmyard animals using adobe illustrator.

I then put my new logo inside the animals to give them the Young Farmers Brand.

Young Farmers’ Clubs Of Ulster

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Young Farmers’ Clubs Of Ulster

Y cOver 80 Years of developing

Ulster’s Rural YouthEstablished 1929,

Patron: Duke of Abercorn K.G.

Head Office: 475 Antrim Road Belfast BT15 3BDTel: (028) 9037 0713 Fax: (028) 9077 7946 Mob 07921108975E-mail: michael.reid@yfcu.org Website: www.yfcu.org

Michael ReidChief Exectutive Officer

Business Cardi wanted to make this more appropriate to the brand, as its a compa-ny for children i incorporated the animals onto the business card.

Letter HeadsAgain i used the animals but made a simplified version also for the times when i more corporate image is necessary for the business.

Young Farmers’ Clubs Of Ulster

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StationaryI have branded a couple items of stationary with the new logo.

Clothing

This is to be sold and used as a club uniform and also for leisurewear. I designed some ideas for different items of clothing and colour schemes.

Young Farmers’ Clubs Of Ulster

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Membership Card

Leaflets and Posters

I redesigned a series of promotional leaflets and posters to go with the new brand. There are 3 audiences to consider, Juniors, Seniors and As-sociates. I have a few different ideas below and then an information leaflet for the other side.

Website Design

The current website is very plain and isnt very appealing to children so my aim was to create a more fun and exciting webpage with an online shop to sell the range of clothes i have designed. I did this using photoshop.