You Too Can Use Web 2.0
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You Too Can Use Web 2.0 The wonderful wizard of 2.0 We’re off to see the wizard…
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Transcript of You Too Can Use Web 2.0
You Too Can Use Web 2.0
The wonderful wizard of 2.0
We’re off to see the wizard…
Don’t Worry.It’s not this scary…
Or this perfect…
Where the StoryTakes Us
The Tornado(convergence of catalytic factors)
The Cast of Characters (influencers, you!)
The Journey(where are we going?)
The Wizard(the ‘magic’ – what’s behind the curtain?)
No Place Like Home(figure out what really matters)
What’s Over The Rainbow?(or why go?)
There’s Something Good Over There’s Something Good Over There!There!
No FearNo Fear
New DialogueNew Dialogue
Effective (Affordable) ToolsEffective (Affordable) Tools
Ability to TryAbility to Try
Wide use of internet, common platform
Increased amount of information generated
Increased demand for ease of use
Increased demand for “connectedness”
Need to “level the playing field”
Need to contribute
The Tornado…Web 2.0: perceived second generation of web-based communities and hosted services — such as social networking sites, wikis, etc. — which facilitate collaboration and sharing between users. (wikipedia.com)
Why Web 2.0?
The Average NY Times contains more information than a person was likely to
come across in a lifetime in the 18th Century.
It’s been up to you all along…
The Cast of Characters
One out of Eight Couples Married in 2006 Met Online.
MySpace is the 11th Largest Country in
the World.
The Number of Text Messages Sent each
day exceed the Total Population of
Earth.
2.7 Billion Google Searches Per Month.
The Yellow Brick RoadWhy use Web 2.0?
Position Yourself – Inform & Educate
The Source for Information
The Source for Conversation
The Source for Feedback
The “first stop” on the internet
Email Marketing
Online Auctions
Virtual Gift Catalog
Online Merchandising
Fundraising Events
Widgets
Membership & Online Renewal
Pay Per Click
Pledges
Connect & Communicate
Marketing & Branding(face it, you have some competition)
standout
Listen to people who matter
Create Community
Connect & Communicat
e
Position Yourself
(as?)
Support Clients
$$$$$$
Inform & Educate
Marketing & Branding
Listen
Create Communities
Ok, I only have Three People LinkedIn, BUT
Behold…the power of Web2.0!
Now I know all these people!
The Old Way
• Post Event• Send mailed invite• Send email invite (maybe)• Get responses• Wonder why no one comes• Wonder why we make no money• Do it again next year
The Old Way
You push Out….then what?
The New WayPost an idea for an event idea on your blog – ask for
feedback and comments Get responses from several key members, clients,
community folks, stakeholdersReshape event to fit Post event on your blogHave new blog post show up in users RSS feed readerHave people register online with comments (that others
can read)Have others start posting about your event in their blogsSet up concurrent event in SecondLifeWonder why so many people are showing upWonder why expenses are so lowPost blog about your experience, get kudos online from
attendees the next day along with feedback for next year’s event!
The Wizard RSS Feeds
Blogs & VlogsSocial BookmarkingOnline CommunitiesWebsite Building ToolsMarketingMapping & ResearchCalendaring
Other “Information Aggregators”
BloglinesGoogleAlertsGoogle ReaderTechnoratiBloggerYou TubeBlip.TVFlikcr
Blogs & NewsSocial Media
A Quick Word About SecondLife
Blogs & Vlogs
A publicly accessible journal for an individual or organization (sometimes with video).
BethKanter dotorgIncludes
Journal (text)
Video (vlogs)
Screencasts
Podcasts
Photos
Widgets
Tag Cloud
(and more!)
Social Bookmarking
Del.icio.usA Class By Itself
Social Bookmarking
Del.icio.usA Class By Itself
Online Communities 1
2
3
Website Building Tools Website Building Tools
Website Building Tools Website Building Tools
widget
forms
video
links
blog
photos
(Other) Website Building (Other) Website Building Tools Tools
Marketing Marketing
Mapping & ResearchAtlas
Free Website Polls
1
2
3
4
5
The “Fly”(ing Monkeys) In The Ointment
Skepticism
Lack of Understanding, Time, Resources
Board & Staff Backlash
Too Much of a Good Thing
A Heart A BrainThe
NerveA Home
People who love you (your cause)People who tell you the truthSupport
InteractionCommunicationFun!
Hey!Where are all
the links?
