You Speaka Da Lingo

Do you speaka da lingo?

a cluey freelance copywriters presentation

© Copyright Cluey Consulting 2009

OK, over summer you’ve made the

decision

This year you’ll get more out of the

business

http://www.cluey.com.au/

GREAT!


You get some help with a business plan

So that’s sorted and filed

(or maybe it’s sitting on the bookshelf)


PROGRESSTHE ACCOUNTANT IS PLEASED


And the marketing plan has taken time

But that’s well underway


WOO HOO NOW FOR THE FUN STUFF


There’ll be:

Brochures

Mailouts

Advertising

Newsletters

AND THE BIG KAHUNA?


A NEW WEBSITECOOL


So you and your budget

Head out for some design help


LOOKING GOOD


Then one day they say to you ...

‘Time for the words’


WHAT?


So you have a bash at knocking that

out

You show it around and everyone likes

it

... then off it goes


UH OH, A CHINK IN THE ARMOUR


Waiting, waiting, waiting ...

Time to check the results


EXCITEMENT


Brochure

Funny, everyone

loves it but nobody

phones


Advertising

Hmmm ... not much

response to that


Website

Looks fantastic!

no visitors though


WHAT’S UP WITH THIS

MARKETING CAPER?


You’ve put a huge effort into:

Planning & Budget

Design & Development

Printing & Distribution

Media Placement


WHY RISK ALL THAT?


Here’s the thing ...

There’s a sure fire way to improve your

marketing ROI (return on investment)


GET THE COPY RIGHT


You can find a ton of advice out there on:

How to write for impact

Blogging for beginners

4 tips for this

7 keys to that


SUPER


But quality writing is about more than that

Great copy doesn’t just attract interest

It connects with and inspires people

Guess who?


YOUR AUDIENCE


FACT

To be successful,

every piece of

marketing needs

to engage with

its target market


FACT

The best way to do

that is with active,

informative content

to motivate and

persuade them


You need copy that speaks their

language


DO YOU SPEAKA DA LINGO?


Want hot copy?

Get noticed, win business and makes

sales

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or a web copy expert?


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