YOU Lead Technology - Technology Leads YOU
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Transcript of YOU Lead Technology - Technology Leads YOU
YOU Lead Technology –Technology Leads YOU...concerning creativity, technology,business concepts, for University ofWaterloo, Stratford campus
Dr David H. Jacobson
Director - Emerging Technologies, [email protected], January 27, 2011
www.pwc.com
PwC Slide 2
• 2007: The age of Ubiquitous Participation (UP!)* begins;
• 2008, 2009: The Selfsumer* emerges;
• 2010: Borderless digital mobility*;
• 2011: Borderless mind*; Borderless cross-linking*.
And isn’t this what Stratford is all about?
* PwC defined concepts
Borderless digital communication and participation
PwC Slide 3
What to expect from broadband
PwC Slide 4
Wi-Fi –Direct
• Wi-Fi Alliance®;
• Link devices direct by Wi-Fi;
• Bluetooth killer?
PwC
Borderless camcorder - in space and time
Slide 5
Looxcie
• Click and the last 30 seconds goto your chosen destinations.
PwC Slide 6
Mobile TV
• LG's mobile digital television thatcan receive a signal even in a movingvehicle;
• Advanced TV Systems CommitteeStandards for Digital mobile TV.
PwC Slide 7Brian Solis and Research Capital
Borderless social networking - established
PwC Slide 8
Borderless social enterprise – emerging
PwC US 2009
PwC Slide 9
Borderless digital mobility
• Intimate devices*: 24/7; High-speed networks; Location, directionally and movement aware; Cross-linking experiences; Easy interface, “touch and go”; Transform and emerge*.
• Gesture technologies;
• Out-of-home (e.g. in-store applications);
• Beyond-the-microcosm effectiveness.
* PwC defined concepts
PwC Slide 10
Borderless pathology
http://blumcenter.berkeley.edu/global-poverty-initiatives/mobile-phones-rural-health/remote-disease-diagnosis
PwC Slide 11
Borderless astronomy – Starwalk the sky above
http://www.youtube.com/watch?v=NgCkXUecS14
PwC Slide 12
Borderless augmented reality – real estate and rentals
PwC Slide 13
Borderless store. Suggestions, advice and checkout
Springboard Networks
PwC Slide 14
Factors influencing US Internet users’ financialdecisions
PwC Slide 15
Mobile devices – a continuum of capabilities
• Smart phones – 24/7; in-the-hand; location; orientation;
• Tablets – larger-screen; higher capacity and speed;
• Business tablets;
• Laptops and sub-laptops – full work and leisure.
PwC Slide 16
Pad/reader varieties
IEEE Spectrum
PwC Slide 17
BlackBerry PlayBook and HP Slate 500
An “eye” in bothdirections!
Also two “eye” and fully featured Windows 7!
PwC Slide 18
Borderless purchasing - mobile pumping eBay
• Mid 2008 to Sept. 2009, $400m in sales and bids from iPhones;
• Even a Lamborghini for $350 000;
• Mobile ordering, bidding, negotiating and payment ;
• eBay expects to top $1.5B in mobile sales this year.
FierceMobile
PwC Slide 19
Mobile commerce
• Selfsumers are ready;
• Ease of use;
• Complementary to other forms of ordering and payment;
• Travelling, geo-positioned, in-the-moment, exclusive offers;
• Comparison and group buying;
• Mechanisms: location; speed; devices; payment; participativemultimedia;
• Unique websites.
PwC Slide 20
Borderless mobile payment
A type of Premium SMS
Paymo by Boku
Square dongle on iPhone, iPad, Android
EnstreamZoompasswallet
…by mFoundry
PwC Slide 21
Borderless group buying – social networking in action
• GroupOn, The Point and LivingSocial
PwC
E-commerce scene changes – Oracle buys ATG
Slide 22
Courtesy ATG
PwC Slide 23
Multiple stimuli
• Compared to consumers who had only seen a TV ad for a specificdrug, consumers who had seen both a TV and online ad were twiceas likely to ask their doctor about it.
Nielsen
PwC Slide 24
The new commerce “King” is a triplet!
• Multiple stimuli;
• Participation;
• Completing “The Transaction”!
PwC Slide 25
Borderless persistent sales “person” – a step too far?
• Shoes that Julie Matlin recently saw on Zappos.com were kind ofcute. But she wasn’t ready to buy and left the site.
• Then the shoes started to follow her everywhere she went online.Zappos had unleashed a persistent salesperson!
New York Times
PwC Slide 26
Borderless privacy: whither or wither privacy?
• Digital Due Process Coalition pushing US Congress to modernizeprivacy laws;
• Includes Microsoft, Google, EFF (Electronic Frontier Foundation),ACLU (American Civil Liberties Union), eBay;
• Privacy not adequately protected; could slow businesses in usingcloud computing, mobile applications.
PwC Slide 27
Borderless regulatory and compliance risk
• In July 2010, the U.S. Food & Drug Administration cracked downon Novartis for using online applications such as Facebook Shareand Share This;
• The FDA said Novartis failed to meet regulatory and compliancestandards when it asked consumers to tell friends and family abouta cancer drug;
• Failed to communicate risk information.
PwC Slide 28
Technology and human behaviour
Research and analysis: Dr. Dana Suskind, Kristin Leffel, Shannon Sapolich, University of
Chicago
PwC Slide 29
Online videos are streeeetching in length. Why?
• Engaging the Selfsumer by capturing intention;
• Higher-speed wired and mobile access to the Internet;
• Larger screens on smartphones and tablets;
• Mobile tablet/pad touch screens;
• The beginning of portable/inbuilt smartphone projectors.
PwC Slide 30
Capturing intention – emotions the key
http://www.youtube.com/watch?v=Zxa6P73Awcg&feature=related
PwC Slide 31
Capturing intention 2 – emotions the key
http://www.youtube.com/watch?v=lqT_dPApj9U
PwC Slide 32
Backwards and forwards – playing with emotions
http://www.youtube.com/watch?v=42E2fAWM6rA
PwC
When video is a killer app – capturing emotions
http://www.youtube.com/watch?v=gmxqK8hKPNs
Slide 33
PwC Slide 34
Borderless cross-linking of experiences
• Takes you to quite asexy video featuringJeans X;
• What are theadvantages of this?
PwC Slide 35
Borderless next-gen ebooks and Stratford Campus*
• Imagine reading Macbeth as a next-gen. e-book;
• Lady Macbeth's soliloquy: "Out, damn'd spot! out, I say!—"
• Touch this passage and be taken to a choice of streaming videoclips of famous actresses playing this scene*;
• Video yourself and ask for a critique of your performance.
* PwC defined concepts
PwC Slide 36
• GestureTek – Toronto;
• Kinect – Microsoft
Mobility is borderless – applicable at Stratford
http://www.youtube.com/watch?v=Mf44bWQr3jc
PwC Slide 37
Scalable Video Coding – high-quality video and audioin video conferencing
Global IP Solutions: 10% packet loss
PwC
Harvard de-icing is pre-de-icing
Slide 38
• Nanostructured materials repel water droplets before they have a chance tofreeze;
• Down to -30C.
PwC Slide 39
Silicon optical tranceivers
INTEL
PwC Slide 40
Nanotechnology moving in
• Display made by LG is 4.6 centimeters bycentimeters;
• Better color from integration of nanomaterialsusing quantum dots into the backlight;
• The quantum dots are contained in capillariesmade by Nanosys.
Technology Review (top); Nanosys (bottom)
PwC Slide 41
Nanowire transistors
Nanowire transistors on plastic substrates.Junginn Sohn, Cambridge Nanoscience Center
PwC Slide 42
Of perfect batteries and practicalities
• Greater surface area using nanotechnologies – higher energy density;
• Quick-charge time – but can you charge it?;
• Dip an ordinary piece of paper into ink infused with carbon nanotubesand silver nanowires, and it turns into a battery or supercapacitor.Crumple the piece of paper, and it still works. Stanford
PwC Slide 43
Borderless fuel conservation
Aviationchatter.com
PwC Slide 44
Borderless internal combustion – what, no hybrid?
Aviationchatter.com
• Mazda and others - super-efficient, 70mpg;
• Ford, Mazda spraying fuel at high pressure directly into theengine's combustion chamber rather than input port;
• Avoids pre-ignition, enables use of high compression ratio.
PwC Slide 45
Computers, robotics, 3D-vision, sensors, adaptivecontrol
http://www.youtube.com/watch?v=cHJJQ0zNNOM
PwC Slide 46
• When you start looking at a problem and it seems really simple yoursolutions are way too oversimplified, and they don't work;
• Then you get into the problem, and you see it's really complicated. Andyou come up with convoluted solutions which work for a while;
• The really great innovator will keep on going and find the key, underlyingprinciple/concept of the problem and come up with a beautiful elegantsolution that works. Steve Jobs, paraphrased, 1984
How innovation goes – to success
PwC
PwC
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YOU Lead Technology – Technology Leads YOU!
Thank you!