Choosing the best social medium for your intervention

Lyndal Cairns Social media co-ordinator

think social from the get-go

which network for what purpose?

develop tools specific to the campaign to make life easier for staff

integrate with real-time interventions and plan your messages ahead of time

governs our aims and guiding principles

sets out ‘rules of engagement’ based on best practice research from around the world

contains moderation guidelines and duty list

updated every six months

full version on website, cut-down version on all professional social accounts

based on legal advice

restricts liability for third-party content

sets out ‘house rules’ for social media users and guidelines for our staff

social media plans written for each campaign

costings and milestones

evaluation framework included

training and how-to guides developed for staff

split your campaign into test audiences

ask your community what they think and record interactions

evaluate engagement with social media tools

assess and tweak throughout campaign

rip&roll presence on Twitter and Facebook long before campaign launch

messages planned and all staff on board

built-in social

well-placed to

capitalise on coverage

who is the target? what do they want to talk about? where are they? how should you engage them? why should they listen?

o answer questions o give regional information

(events, STI spikes, safety) o promote real-time

interventions (ie: clinics)

health workers have Grindr profiles to:

floods counsellor regional client project worker SAMs (sexually adventurous men)

health worker new guy in town fundraising head bingo patrons training head service providers

http://fur.ly/0/QAHCsocial