You have a website - now what? Nov 13
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Allison Miller, Vanguard Visions Consulting Insert location name You have a website, now what?
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Transcript of You have a website - now what? Nov 13
Allison Miller, Vanguard Visions Consulting
Insert location name
You have a website, now what?
You’ll find these slides at:
slideshare.net/vanguardvisions
Session Overview
• Why is now a good time to be working on your website?
• You have a website• Now what?• What will you investigate further?• Workshop evaluation
Why is now a good time to be working on your
website?
Image: Telecommunications - http://en.wikipedia.org/wiki/Telecommunication
Better infrastructure / access
• 79% of Australian homes have the internet
• Good e-practice guidelines for disadvantaged learners in VET (2013)
• 85% of Australians have a smartphone
• AIMIA Mobile Phone Survey (2012)
Internet is already a game changer
Source: Deloitte Access Economics Pty Ltd (2013) –http://www.deloitte.com/view/en_AU/au/services/financial-advisory/deloitte-access-economics/05660fd56ab1e310VgnVCM1000003256f70aRCRD.htm
You have a website
Image: - Hypertext Transfer Protocol http://upload.wikimedia.org/wikipedia/commons/7/75/Internet1.jpg
Website?Target market?
Purpose?Managing it?
Now what?
Image: SEO Blocks - http://upload.wikimedia.org/wikipedia/commons/8/8a/Seo-blocks.gif
Key words?Key features?
Updating?Content?
Image: Content Spray Paint Logo - http://upload.wikimedia.org/wikipedia/commons/d/d8/Content_-_spraypaint_logo.jpg D23 Expo 2011 – Marvel Panel - http://farm7.staticflickr.com/6070/6081398164_0aec977321_o.jpg
Cloud Computing aka “the Cloud”
Types?Unique/Original?Enhancements?
Blogging?
Image: eCommerce Logo - http://upload.wikimedia.org/wikipedia/commons/9/9c/E-commerce.jpg
eCommerce?Design?
Functionality?Security?
Image: Focus Chart - http://farm9.staticflickr.com/8248/8517733992_e4db3ce19a_o.jpg
Social Media?Google Adwords?
eLists?SMS?
Image: Understanding the relationship between cause and effect by Brian Solis - http://www.flickr.com/photos/briansolis/6786026984/
Analytics?Conversion?
Benchmarks?Others?
Marketing & Comms Strategy
• Determine/Review • Target market• Purpose
• Design fit for purpose• Original content• SEO / SMO• ROI / Tracking / Benchmarking• Feedback / Input• Review / Revise / Plan
You have a website – now what? - Overview:
Image: “Designing Learning in the Digital Age - Melbourne, March 2013” by Vanguard Visions Consulting - www.flickr.com/photos/77018488@N03/8569658553/
Updating your website/web presence is
like exercise, unless you’re doing it
regularly, it’s a waste of time.
What will you investigate further?
Workshop evaluation
Want to know more?
More info: digitalcapability.com.auRegister for eUpdates: bit.ly/digitalcapability
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