You Don't Need an Agency
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YOU DON’T NEED AN AGENCY Jennifer Spencer Copywriter, LGFCU @jennalyns Let’s optimize the synergy of your snackable content to make it go viral! Digital Marketing for Business | May 7, 2014 | #DMFB14
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Don't spend money and time on an agency when you can access and use many of the same free, cheap and fancy tools they use.
Transcript of You Don't Need an Agency
YOU DON’T NEED AN AGENCY
Jennifer Spencer
Copywriter, LGFCU@jennalyns
Let’s optimize the synergy of your snackable content to make it go viral!
Digital Marketing for Business | May 7, 2014 | #DMFB14
SLOW YOUR ROLL
• Start with strategy
• If you need an expert, hire an expert
• Just say no
• You get what you pay for
PSSSSSST
We’re all working from the
same toolbox.
(almost) ALL-IN-ONE: Free and Cheap
(almost) ALL-IN-ONE: Cheap
(pretty much) ALL-IN-ONE: Fancy
ANALYTICS: Free
image from befoundmore.com
ANALYTICS: Still free!
ANALYTICS: Free(ish)
ANALYTICS: Fancy
NO. Don’t do it. Don’t need ‘em.
CONTENT: Free
CONTENT: Free and Cheap
CONTENT: Fancy
CONTENT: Fancy
MAKE IT GO VIRAL: Free and Cheap
MAKE IT GO VIRAL: Free and Cheap
FREEBIES
infogr.am image from designshack.com
EVEN MORE FREEBIES
FREEBIES WITH CHEAP UPGRADES
CHEAP AND AWESOME
QUESTIONS? PRAISE? CAKE RECIPES?
I’m everywhere:
@jennalyns
jennalyns.com
linkedin.com/in/jennalyns
STUFF I MENTIONEDProduct Site What’s it for? How much?
Hootsuite hootsuite.com All-in-One Free; Pro $9.99 per user/month
Sprout Social sproutsocial.com All-in-One $59-$99 per user/month
Raven raventools.com All-in-One $99/month
Google Analytics google.com/analytics Analytics Free
Facebook Insights facebook.com Analytics Free
Pinterest Analytics business.pinterest.com/analytics Analytics Free
Twitter Analytics analytics.twitter.com Analytics Free
LinkedIn Analytics linkedin.com Analytics Free
Wordpress Google Analytics Plugin
wordpress.org/plugins/google-analytics-for-wordpress.com
Analytics Free
YouTube Analytics youtube.com/analytics Analytics Free
SimplyMeasured simplymeasured.com Analytics Free; $500/month for deeper data
Buffer bufferapp.com Content Free; Awesome $102/yr
Feedly feedly.com Content Free; Pro $45/year
MORE STUFF I MENTIONEDProduct Site What’s it for? How much?
Skyword skyword.com Content Contact for pricing
VideoGenie videogenie.com Content Contact for pricing
Thunderclap thunderclap.it Make it go Viral Free; $45-$500 per campaign upgrade
HARO helpareporter.com Make it go Viral Free; $19/month to upgrade
Trello trello.com Project Management Free
Infogr.am infogr.am Infographics Free
Rapportive rapportive.com Customer Data/Email Free
Boomerang boomeranggmail.com Productivity/Email Free
Issuu issuu.com Print Catalog/Mags Free; $29-$39/month to upgrade
Yammer yammer.com Team Communications Free
Vsnap vsnap.com Video/Customer Services Free; $3/month solo biz; $19 per user/month biz +
99 Designs 99designs.com Design You set the budget
Buffer
STUFF Y’ALL MENTIONEDProduct Site What’s it for? How much?
Formstack formstack.com Online Forms $19-$249/month
ToutApp toutapp.com Email $30-$49/month
Fiverr fiverr.com Design $5
DesignCrowd designcrowd.com Design You set the budget
48 Hours Logo 48hourslogo.com Design $29 to start
Riffle crowdriff.com/riffle Customer Data Free
MailVu mailvu.com Video Email $2.50-$65/month
Canva canva.com Design Free
Pixabay pixabay.com Images Free
Wrike wrike.com Project Management Free; upgrade for $49/mo
Zoho zoho.com Project Management/Productivity
$199-$599/year
Elance elance.com Content You set the budget
Guru guru.com Content You set the budget
STUFF Y’ALL MENTIONEDProduct Site What’s it for? How much?
Radio Guest List radioguestlist.com Make it go Viral Free
Submit Your Article submityourarticle.com Make it go Viral Free
Ezine Articles ezinearticles.com Make it go Viral Free
