LinkedIn Training

Mark Eberle, CPA

Jaimi Koechel

Why Use LinkedIn?

• Benefits

• Statistics

LinkedIn Etiquette

• Professional Photo

• Recommendations

• 5 Strikes

• Personalize Invitations

• Close Your Account

• Your Standards for Connections

Settings

LinkedIn is for business and your settings are critical for

how your account works

for you.

Homepage

• Share an update– Attach a link

• LinkedIn Today– You set what is important

• All Updates– Sorting and hiding

• Commenting on activity– Help your contacts

Edit Your Profile

• Edit website

• Public profile

• Add sections– Skills– Volunteer and awards

Your Connections

• Tagging

• Using notes

Network Statistics

• The power of your network

• People who know people

Your Inbox

• Messages– Keep them current

• Invitations– Avoid giving unintended strikes

• Sent– Checking your past invitations

Companies

• Following companies– Clients, referral sources & prospects

• Add your company– Keywords & proper authorization

• Maximizing your company page– Add products or services– Add Twitter

LinkedIn Search

• Using the advanced search feature

• Searching companies– Search for companies by people– Detail your search by

area and industry

Questions?

www.hhcpa.com/training