You Can Fool All of the People All of the Time · 3/15/2008  · blah blah blah blah blah blah blah...

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You Can Fool All of the People All of the Time Brian Fitzpatrick Engineering Manager, Google Chicago PyCon The Ides of March, 2008

Transcript of You Can Fool All of the People All of the Time · 3/15/2008  · blah blah blah blah blah blah blah...

Page 1: You Can Fool All of the People All of the Time · 3/15/2008  · blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah. Three Good Reasons to Lie

You Can Fool Allof the People

All of the Time

Brian FitzpatrickEngineering Manager, Google Chicago

PyConThe Ides of March, 2008

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High Level

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Three Good Reasons to Lie to Your Users

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Perception is9/10 of the Law

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So

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Customer ServiceCtsv

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Marketing

Mktg

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Respect

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Trust

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Truth

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Truth

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Lying

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Additive

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Time Goes On

Users

Complexity

Mor

e

Tech Savviness

Despair

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Not Doomed

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Really Hard

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Trust

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Hard Problem

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Now What?

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Keep It Simple

First,

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Don’t Be Lazy

Second,

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“Enter letters and numbers only. Do not enter spaces, dashes or other special characters.”

Eat Flaming Death

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Oh. My. God.

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Hate

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Put Users First

Third,

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Listen

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“Do what I want, not what I say”

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Speed Matters

Fourth,

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Time Goes On

Incr

easi

ngDespair

Laten

cyActiveUsers

“We Need More Sizzle!”

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20 requests/dayx

365 daysx

1,000,000 users

500 millisecondsx

116 years

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Stop KillingYour Users

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So

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Keep It SimpleDon’t Be LazyPut Users FirstSpeed Matters

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