You Are What You Read: Explore 50 Ways to Use Your Library - Diane Scarborough, Lancashire Libraries
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Transcript of You Are What You Read: Explore 50 Ways to Use Your Library - Diane Scarborough, Lancashire Libraries
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You are what you readExplore 50 ways to use your library
Diane ScarboroughDistrict Manager – Chorley and South Ribble
Lancashire Libraries – making a difference through reading, learning and information
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Aim
• Target the potentially large audience of families across the 12 districts in Lancashire
• Demonstrate Lancashire’s commitment to libraries
• Increase public awareness
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Objectives
• 10% increase in footfall at all libraries• 50 activities in 12 libraries – plus 50 digital offers• 10,000 tweets
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Explore 50 Ways to Use Your Library
External promotions
•Events leaflets for each library taking part
•Posters
•Radio Lancashire interview live from Accrington Library•Social media – Twitter and Pinterest•LCC webpages
•Local press and media
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Customer footfall
Library Site:Average Saturday footfall at site:
Footfall on day of event:
% Increase:
Accrington 628 839 34%Burnley 495 724 46%Chorley 620 1,018 64%Clitheroe 573 979 71%Fleetwood 348 518 49%Harris (Preston) 1,564 2,345 50%Lancaster 1,095 1,287 17%Leyland 263 725 176%Morecambe 670 736 10%Nelson 604 979 62%Rawtenstall 269 971 261%Skelmersdale 314 740 136%St Annes 351 1,158 230%Thornton 153 330 116%
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Activities in Libraries
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Media coverage
Media coverage in local papers with an advertising equivalent of £890
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Staff and customer comments
• Excellent day. Fantastic activities. Very helpful staff and the kids loved it. Keep up the great work.
• County Councillor took part in a number of activities, talked to staff, came back later with his grandchildren and re-joined the libraries after many years of being a lapsed used user
• Our library is a source of learning and adventure for our grandchildren – discovering books is a joy
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Costs = £100
• Design of poster – Nil!• 50 leaflets per venue • 10 posters per venue
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