Yorkshire Mafia Social Media on Toast - Facebook & Blogging
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Transcript of Yorkshire Mafia Social Media on Toast - Facebook & Blogging
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Social Media on Toast:
Winning business with Facebook and Blogging
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w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Current social media usage?
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Introductions
Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce
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Strategy/Aims/Objectives
• Do you simply want to raise awareness?• What is the key message that you want to
send to your followers/potential followers?• Are you looking to fundraise or gather
supporters?• Do you want to inform followers about the
work you, as a charity or business for that matter carry out and who it benefits?
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Can we define some goals?Go back to your mission
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w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Diesel bringing Facebook Likes into the real world
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Facebook B2B Study
• What gets likes?
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What gets comments?
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What gets shared?
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What should you share?
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What should you share?
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Simply Business
•Link•Picture•Human interest•Customer Competition
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Virgin Media Pioneers
•Tag yourself CTA•Inspirational message •in a picture
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CaterpillarCTA, does of nostalgia, picture, link
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UPS•Human interest story•Photo•Link•CTA•Competition
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Screwfix•Humour
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Facebook Ernst & Young Global
• News & Insights• Forums (strategic growth)• Careers/Recruitment
http://www.ey.com/GL/en/Home/Social-media
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Facebook Targeting
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Corona Light
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Dove Soap
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w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
How to create an editorial calendar. It sounds complex…but it isn’t!
• People think it needs to be fancy and detailed.
• Two advantages; planning and accountability.
• There are lots of ways to create an editorial calendar, but let’s keep it simple.
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Step 1: Make a list of key dates for the year
• Product launches• Events / trade
shows• Marketing
campaigns• Promotions• Holidays• Sporting events• Key milestones
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Step 2: Add these to your Roadmap
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Step 3: A comprehensive list of all your fundraising events/campaigns.
• Do any of these fit in nicely with your roadmap so far?
• Split them evenly throughout the year.
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Step 4: Open a Google Spreadsheet
• Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet
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w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
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Time to think of Blog Titles•Use a number (7 Secrets to success)•Teach me (How To Do..)•Ask a question (Are you king of twitter?)•Talk to me (use you and your)•Just say no (Don’t buy this)•Use celebs/brands and popular trends (Pizza Express is the winner – Email Marketing)•Be controversial •Make an unusual association (How Lemons help your HR)
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And I can help you…
• Research your keywords• Create and help write a blogs• Train teams or individuals on
LinkedIn/Twitter/Facebook/Google Plus• Use LinkedIn for targeting …. And of course, SEO/websites!
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Challenge me?
Does anyone want to challenge me, does anyone think this is all a load of nonsense?
It’s time to ask questions!
•For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com
•Carry on the conversation with me on twitter @jrconsultancy