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Transcript of Yogesh Project
On
“RESEARCH AND ANALYSIS - PREBIOTIC AND PROBIOTIC CAPSULES”
For the partial fulfillment of the requirement for the degree of
“Master of Management Studies”
From
Mumbai University
Project Supervisor: Submitted By:
Ankita Srivastava
(Faculty, Management Studies)
YOGESH M.MAURYA
MBA 3rd Sem.
Roll No. 9195
ORIENTAL INSTITUTE OF MANAGEMENT VASHI
SESSION 2009-11
PREFACE
As a Part of MMS Program, Student has to pursue a project duly approved by the Faculty of Concerned
area. I had the privilege of undertaking the project on ““RESEARCH AND ANALYSIS - PREBIOTIC AND PROBIOTIC
CAPSULES” In Pharmaceutical Market” in COSME FARMA LAB LTD. Main aim of the
Project is to study the preference of doctors on prebiotic and probiotic molecule .
My Project work is divided into following parts which are as under.
1. Objective
2. Executive Summary
3. Product Detail
4. Data analysis & Interpretation
5. Conclusion
6. Bibliography
ACKNOWLEDGEMENT
I feel great pleasure for the completion of this project. At the very outset I
would express my sincere thanks and deep sense of gratitude to personnel
who helped me during the collection of data and gave me rare and valuable
guidance for the preparation of this report.
I take this opportunity to express my deep sense of gratitude and
appreciation to my mentor _________________ for assistance, motivation, and
being a continual source of encouragement for me.
I am thankful to my project guide Ms. Ankita Srivastava for her timely
guidance, cooperation and encouragement.
I also express my gratitude towards my parents and sincere thanks to my
friends, well wishers for their encouragement and kind co-operation to
complete this report.
DECLARATION
I, Yogesh m.Maurya, a student of MBA (2009-11) studying at Oriental
Institute of Management Vashi Navi Mumbai, solemnly declare that the
project work titled - ‘““RESEARCH AND ANALYSIS - PREBIOTIC AND
PROBIOTIC CAPSULES” was carried out by me at Cosme Farma labs CMC
Division Mumbai, in partial fulfillment of the MBA programme.
This programme was undertaken as a part of academic curriculum according
to the University rules and norms and by no commercial interest and
motives.
Yogesh
M.Maurya
TABLE OF CONTENTS
SR. NO. PARTICULARS PAGE NO.
1 1-4
1.1 Acknowledgement 2
1.2 Declaration 3
Table of Content 4
2 5-6
2.1 5
2.2 6
2.3 Scope of Market Research 6
3 INTRODUCTION TO THE COMPANY 7-11
3.1 Company Profile 7-9
3.2 Vision & Mission & Logo 10-11
4 OBJECTIVE OF THE PROJECT 12-15
4.1 14-15
5 RESEARCH & ANALYSIS 16-33
5.1 Comparative Analysis 16-17
5.2 Sample Questionnaire 18,19
5.3 Graphs & Pie-charts 20-33
6 FINDINGS OF THE PROJECT 32-33
7 RECOMMENDATIONS 32
8 BIBLOGRAPHY 33
EXECUTIVE SUMMARY
Cosme Farma Laboratories Limited - The CMM or Cosme Matias Menezes Group began in 1910 with a small retail pharmacy in GOA. Mr. P.J. Menezes, our visionary Group Chairman laid down the road map for the foundation of a dynamic organization.
COSME FARMA LABORATORIES is the frontrunner in Indian pharmaceutical industries. cfl has state manufacturing art facilaties with iso 9001 sertified
Having strategic alliance with 8 MNC company and product available 12 country.
CFL has 3 division
Cosme medicare Cosme healthcare Cosme farma laboratories
Cosme medicare is deal with gastro
management diseases
Cosme healthcare is the derma division
OBJECTIVE
AND
SCOPE
OF THE STUDY
SCOPE OF THE STUDY
This will help us to know the market trends, demand and consumption
patterns future prospectus in term of potential growth of prebiotic and
probiotic capsule.At the same time some bottlenecks and loopholes in the
entire process could also be uncovered. In short following few aspects could
be taken care of through this study:-
To study about the relationship and association of the Doctors with the
company.
To study the competitors product.
To evaluate the doctors prescription pattern regarding prebiotic and
probiotic capsules.
To study the market potential of prebiotic and probiotic capsule.
OBJECTIVE OF THE STUDY
o The main objective of this study is to analyse market potential towards
prebiotic and probiotic.
o To study the prescription pattern of doctors towards prebiotic and
probiotic capsules.
o To study the R.C.P.A(RETAIL CHEMIST PRECRIPTION AUDIT) OF
competitors.
o The basic objective of this project is to study the market opportunity for
prebiotic and probiotic capsules.
INTRODUCTION
OF
THE STUDY
Company Profile
Type : PRIVATE COMPANY
Industry: PHARMACEUTICALS
Founded : 1910
Headquarter: GOA,INDIA
Key peopleANDRE MENEZES
: (CEO and Managing Director)
Products : PHARMACEUTICAL PRODUCTS
Revenue : Rs 150 crore (2008-2009)
Employees : Over 5000 direct
Introduction to HUL
Cosme Farma Laboratories Limited - The CMM or Cosme Matias Menezes Group began in 1910 with a small retail pharmacy in GOA. Mr. P.J. Menezes, our visionary Group Chairman laid down the road map for the foundation of a dynamic organization.
GOAL
Business growth by enhanching number of prescribers and prescriptions
Strengthen equity in gastro disease management
Customers orientation: coverage, frequency, relation, business
Achieve return on investment from every call and activity
Achieve target to maximize PLMR
History
The story of Cosme Matias Menezes, The Group
The story of Cosme Matias Menezes (CMM) begins in the year 283 A.D. or thereabouts. There, we have shocked you, but that's about the time when a devout Arab Christian gave birth to twins: Cosmas and Damian. They grew up to be learned and religious. Having studied medicine they went about curing people not just with medicine but with the gift of healing which they possessed.
Cosmas and Damian are considered the patron saints of pharmacists and physicians. Or does the story of CMM begin 1600 years later? In 1800. In Goa. Twins were born to a poor family called Menezes in the parish of Sao Matias in the island village of Divar. Their names: Cosme and Damiao, the Portuguese translation of Cosmas and Damian. By the second decade of this century these two had established the best known drugstores in Goa. The patrons of Pharmacists were reincarnated, you would say!
This is the story of COSME MATIAS MENEZES; the company established by one of the twins late Mr. Cosme Matias Menezes in the year 1910 with the opening of just one drugstore at the Panjim city, capital of Goa. One drugstore became two and from two became three. How the little store in Panjim grew and multiplied into many all over Goa to became the biggest importer next to Burmah-Shell in preliberation Goa is a story of hard work and of course a matter of the right decisions at the right time.
Mr Cosme Matias Menezes
Mr Pascoal Menezes
When Pascoal, Cosme's first born and business successor, was about fourteen years old he offered to help in the store. Things were not going too well for the business. Financial situation too was bad. Friends and relations offered small loans to see them through this difficult period. Cosme's wife, Elvina gave her entire jewellery to be encashed. Anxious to help and prove to his father that he was a worthy son, Pascoal came to work in the store. The store was a small affair then.
They bought locally and sold. It was Pascoal's ambitious thinking that took him to Bombay and the impressive drugstores of Princess Street. It was there that he got the idea of becoming an exclusive sales agent for foreign brands. First it was Cow & Gate, then Kruschen Salts and it was a matter of time before Ciba, Sandoz, Eli Lilly, Johnson & Johnson and others made him their agent. These were big names in the world of pharmaceuticals. It was not long before more companies came knocking at the door of Cosme Matias Menezes. Imports went beyond pharmaceuticals to include many other attractions: Rayban glasses, watches, fountain pens, costume jewellery, cameras, cosmetics and gramophone equipment including records. By 1960 the godowns of Mormugoa Harbour had more CMM imports than all other companies put together.
Manufacture! It would never have happened if not Goa's liberation and of course, Tome, Cosme's second son
RESEARCH
METHODOLOGY
The system of collecting data for research projects is known as research
methodology. The data may be collected for either theoretical or practical
research
Some important factors in research methodology include validity of research
data, Ethics and the reliability of measures
Formulating of research questions along with sampling weather probable or
non probable is followed by measurement that includes surveys and scaling.
This is followed by research design, which may be either experimental or
quasi-experimental. The last two stages are data analysis and finally writing
the research paper, which is organised carefully into graphs and tables so
that only important relevant data is shown.
METHOD OF DATA COLLECTION
My Survey is conducted on two sources of data collection:-
a) Primary data
b) Secondary data
a) PRIMARY DATA
Primary Data is collected original sources from which the researchers
directly collects the data that have not been previously collected
b) SECONDARY DATA
Secondary data is data collected by someone other than the user.
Common sources of secondary data for social science include
censuses, surveys, organizational records and data collected through
qualitative methodologies or qualitative research.
TYPES OF RESEARCH
Research are categorized into four major category
1. Descriptive & Analytical
Descriptive research attempts to determine, describe, or identify what
is, while analytical research attempts to establish why it is that way or
how it came to be. The descriptive research uses description,
classification, measurement, and comparison to describe what
phenomena are. The analytical research usually concerns itself with
cause-effect relationships.
2. Applied & Fundamental
Research can be done for two purposes: One is to solve an existing
problem faced by the managers in the work setting, demanding a
timely solution, Such research is called applied research.
The other is to generate a body of knowledge by trying to comprehend
how certain problems that occur in organizations can be solved. This
type of research is known as Fundamental or basic research.
3. Quantitative & Qualitative
Qualitative research explores attitudes, behaviour and experiences
through such methods as interviews or focus groups. It attempts to get
an in-depth opinion from participants. As it is attitudes, behaviour and
experiences which are important, fewer people take part in the
research, but the contact with these people tends to last a lot longer.
Quantitative research generates statistics through the use of large-
scale survey research, using methods such as questionnaires or
structured interviews.
4. Conceptual & Empirical
Conceptual statements (sometimes called "analytic statements" by
some philosophers) are such that we can judge their truth or falsity
purely on the basis of our understanding their meaning.
Empirical research is research that derives its data by means of direct
observation or experiment, such research is used to answer a question
or test a hypothesis The results are based upon actual evidence as
opposed to theory or conjecture, as such they can be replicated in
follow-up studies.
The project presented is based on
Quantitative & Qualitative
Research type – As it includes Survey and fact finding enquiries of
different kinds of Quantitative figures like prescription audit are taken as the
most important feature for the analysis.
SAMPLING TECHNIQUE
Statistical sampling techniques are the strategies applied by
researchers during the statistical sampling process. This
process is done when the researchers aims to draw conclusions
for the entire population after conducting a study on a sample
taken from the same population.
Sampling techniques can be broadly classified into two types viz.
1) Probability Sampling (here the every item in the universe have the
equal chance of inclusion in the sample)
2) Non Probability Sampling (Here the item in the sample are
deliberately selected by the researcher)
Again both are classified as follows
Probability Sampling
SIMPLE RANDOM SAMPLING
Simple random sampling is the easiest form of probability
sampling. All the researcher needs to do is assure that all the members
of the population are included in the list and then randomly select the
desired number of subjects.
STRATIFIED RANDOM SAMPLING
Stratified random sampling is also known as proportional random
sampling. This is a probability sampling technique wherein the subjects
are initially grouped into different classifications such as age,
socioeconomic status or gender.
Then, the researcher randomly selects the final list of subjects
from the different strata. It is important to note that all the strata must
have no overlaps.
SYSTEMATIC RANDOM SAMPLING
Systematic random sampling can be likened to an arithmetic
progression wherein the difference between any two consecutive
numbers is the same. There is no clear advantage when using this
technique.
CLUSTER RANDOM SAMPLING
1. In cluster sampling, the research first identifies boundaries, in case of
our example; it can be countries within Asia.
2. The researcher randomly selects a number of identified areas. It is
important that all areas (countries) within the population be given
equal chances of being selected.
3. The researcher can either include all the individuals within the selected
areas or he can randomly select subjects from the identified areas.
MIXED/MULTI-STAGE RANDOM SAMPLING
This probability sampling technique involves a combination of
two or more sampling techniques enumerated above. In most of the
complex researches done in the field or in the lab, it is not suited to
use just a single type of probability sampling.
Non-probability Sampling
CONVENIENCE SAMPLING
Convenience sampling is probably the most common of all
sampling techniques. With convenience sampling, the samples are
selected because they are accessible to the researcher. Subjects are
chosen simply because they are easy to recruit. This technique is
considered easiest, cheapest and least time consuming.
CONSECUTIVE SAMPLING
Consecutive sampling is very similar to convenience sampling
except that it seeks to include ALL accessible subjects as part of the
sample. This non-probability sampling technique can be considered as
the best of all non-probability samples because it includes all subjects
that are available that makes the sample a better representation of the
entire population.
QUOTA SAMPLING
Quota sampling is a non-probability sampling technique wherein
the researcher ensures equal or proportionate representation of
subjects depending on which trait is considered as basis of the quota.
JUDGMENTAL SAMPLING
Judgmental sampling is more commonly known as purposive
sampling. In this type of sampling, subjects are chosen to be part of
the sample with a specific purpose in mind. With judgmental sampling,
the researcher believes that some subjects are more fit for the
research compared to other individuals. This is the reason why they
are purposively chosen as subjects.
SNOWBALL SAMPLING
Snowball sampling is usually done when there is a very small
population size. In this type of sampling, the researcher asks the initial
subject to identify another potential subject who also meets the criteria
of the research. The downside of using a snowball sample is that it is
hardly representative of the population.
The study done here is based on the Probability, Cluster Sampling
As in the given project the sample considered is specific to a
predetermined area of the suburbs of Mulund, Bhandup and
Kanjurmarg.
RESEARCH INSTRUMENTS
The research instrument used in the study was predesigned up to designed questionnaire with closed ended multiple choice & open-ended questions.
QUESTIONNAIRE
The questionnaire is by far the most common instrument in collecting primary data & the questionnaire consists of question presented to respondent for their answers. The questionnaire used a set of open-ended question.
SAMPLE SIZESample size is 300 doctors
UNIVERSE
In the data of the sampling, large sample units are preferred to get the accurate outcome of the research. I took two areas as a sample for survey i.e.
DATA ANALYSIS
&
INTERPRETATION
a) do you prefer prebiotic and probiotic molecules?I. Yes
II. nob) In which indication do you prefer prebiotic and probiotic molecules?
I. Diarrhoea associated with antibiotic therapyII. G.I infection
III. I.B.SIV. DiarrhoeaV. Any other
c) How much dosage you prefer?I. 1 capsules per day
II. 2 capsules per dayIII. 3 capsules per day
d) In which dosage form you prefer?I. Cachet
II. capsulese) which molecules you prefer in diarrhea?
I. Ornidazole and ofloxacineII. Norfloxasine and tinidazole
III. Prebiotic and probioticIV. Any other
f) Which brand do you prefer in prebiotic and probiotic?I. Vibact
II. Vsl 3
III. ProvidacIV. yogut
g) in which season the use of pre and probiotic is more?I. Summer
II. WinterIII. RainyIV. All
h) What is your opinion towards prebiotic and probiotic?