Yn a Advertising Final

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | LipaTelephone Numbers: +63 43 723 1446 | 980 0041Website: www.ub.edu.ph

Pallasigue, Maria Carmina P.

AB Communication

AGE BRAND MEANT TO YOU THEN MEANT TO YOU NOW

0 Gain Plus Probiotics nourish a healthy

digestive system

Healthy milk that a baby should

drink

Cherifer Para tangkad sagad A vitamin suitable for babies

EQ A quick and dry diaper A good quality diapers that a

babies should wear

Johnson’s Provide the purest, gentlest and

mildest care for the babies

A product that all mothers have

trusted and appropriate skin care

for the babies

Green

Cross

A germ-killing and sickness

prevention

It is the most trusted brand of

alcohol for many years. It is a

proven in protecting the health, a

brand that satisfied a mothers

thought.

5 Frosted

Flakes

Brings out the tiger in you, in

you!

An appropriate nuts for the baby

Chuckie My chocolaty buddy A chocolate drink that the child

loves to drink.

Adidas An original styles for you A good quality of shoes and

trusted brand for more than a

year, a parent found indulgence

to the needs of their children

Hershey’s It brings sweet moments in life.

Chocolate and great-tasting

snacks are just the beginning

An appropriate chocolate for the

children who are in the pre-

school.


Mongol A friendly pencil that conjures up

fond memories.

A

best partner pencil brand for the

pre-school children. A friendly

pencil applicable to every child.

10 Yakult Yakult everyday everyday okay A syrupy drink applicable to the

age at 10 onwards that can be

trusted to the health.

Smarties Sweet Yummy Chocolate A perfect sweets for the kids

Jansport A bag for a whole family Every child who needs to go to

school needs durable and reliable

backpacks this is a trusted brand.

Lotus Your Mr. Right This is a perfect ball pen brand

that serves a flawless writing and

best suitable for the students

Selecta The Philippines’ number one ice

cream brand

It is the brand that cares your

health by having ore milk, less

sugar and offering fruits in their

products.

15 Von

Dutch

Keep an eye outfit An outfit that can catch attention

Samsung Do more and take your lifestyle

to a higher level

A high-tech product that satisfy

your desires

Kit Kat Have a break, have a Kit Kat Delicious combination of smooth

milk chocolate and light crispy

wafer. A break time, anytime. A

perfect break foodstuff during

free time.

Moo More fun, more adventure A combination of milk and

chocolate that children can bring


to

school, it help kids to be more

active.

Biogesic “Ingat” it is the safest medicine you could

ever drink thou your tummy is

empty.

20 Apple the most advanced mobile OS in

its that let you be creative and

productive

A dream brand of many, very

high-tech and advance features

Canon Canon takes your photography

to the next level

An eye capture gadget that

serves satisfaction in capturing

subject. A high class camera

band.

Acer A product interaction and

interactive

A laptop brand that has a high

class and serves multinational

hardware that you will benefit and

satisfy your needs

Jack ‘n

Jill

Unending product innovation

and quality improvements

A best brand that anyone should

have and to love, it is an

expansive line of snack that

serves you an enjoyment to food.

Celine Positive image through choosing

what to wear

A very high-fashion brand that

fulfill your fashion wishes

AGE BRAND

30 Apple the most advanced mobile OS, its

that let you be creative and

productive

Want to have their updated

and new release product in

that time.

BDO We find ways To assure my savings and


salary in the most trusted

banks worldwide

Mac High class makeup cosmetics This is one of my desire

cosmetic make up brand.

Channel High class bag brands My desires, to have a high

class branded bag.

Luis Viton High class bag brands My ever since dream to

have and collect this super

high class bag

40 Honda A best brand of cars I dreamt to have my own

car.

Pag-ibig A house loan provides financial

assistance

To secure financial

assistance, and to have a

secure home development

fund.

Channel High class bag brands My desires, to have a

high class branded bag.

Avida Live without compromise I dreamt to have my own

condominium in avida

towers

Hammer

Car

The most high class and racing

expensive car

One of my desires having

this high-class brand is

fulfillment

50 Anlene A bone nutrient milk I need this brand for my

future to secure that my

bones function well

Dior A high class perfume worldwide I dreamt to have this kind of

perfume


EO Offer you comfort and best value of

lense I choose this brand because

I know at my age 50

onwards my eyes become

blurry.

Mercedes The most expensive and high-class

car

Everyone knows this brand,

everyone dreamt to have

this brand so that I want to

have this Mercedes car

Health Care

Insurance

Caring for the health and well-being

of its member

I choose this brand for me

to have a secure and care

health living.

60-

80

years

old

Anlene, A bone nutrient milk I need this brand for my

future to secure that my

bones function well

SSS A social insurance for the workers I choose this because it

provides the basic needs of

the citizens who are retired,

GSIS To secure the future of all

employees

I choose this because I can

invest my benefits

Life

Insurance

It is plans design to meet both your

insurance and investment needs

I know that I am old that

time so I should have plan

EO Offer you comfort and best value of

lens

I choose this brand because

I know at my age 50

onwards my eyes become

blurry.


Factors influencing my choices

1. Personal- it is one of the major factor influencing my choices as a consumer I

have my own decisions in choosing what would be the product should I take and

as a consumer I choose a product where I am relaxed or comfortable to use.

2. Familiarity- it is one of the top factors affecting my choices particular to the

product of the consumer. The consumer trusts is through the products refutation

and it became as their basis in choosing a product.

3. Trends- Nowadays, the consumer consumption depends on the trends where

consumer wants to be “in” or would like to belong in the new development or

called as “trending”

4. Aspiration- it also affects my choices in choosing a brand through my desired

brands or my own preferences to that product. Sometimes I was convinced by

what others offer me or by what I saw in media.


Constant brands over a long period of time

1. Coca-Cola- it is marked as a good name product in the market for many years

where their campaign aims of happiness for everyone “Open Happiness”. They

were patronized by the consumer because of their good quality service and

different activities that assists the consumer what they need.

2. Jollibee- this brand is a fast food chain or known as “Bida ang Saya” caught the

attention of every Filipino particularly to the children they were patronized by the

consumer for many years. Their campaign aims to serves family values how to

get closer to your family, they also aims to capture the taste and heart of the

consumer which serves fulfillment to everyone.


Creative Brief

Project: KopiCo Instant Coffee

What do we want to accomplish? (Objectives)

1. Grow overall instant coffee market by increase KopiCo Instant Coffee

2. Increase perception of KopiCo Instant Coffee as a best quality and best

value coffee beverage throughout the day.

3. To be able the consumer to patronize the product

Who are we talking? (Target audience)

1. Female and Male who drink coffees

2. Married with children

3. Employed and stay at home

What do they think now? (Current position)

1. They always choose that is affordable for them.

2. It provides the needs of growing family, whilst making value conscious

choices to support family’s nutritional and lifestyle necessities.

3. It should be suitable for all ages and this product will be mark as a healthy

drink for everyone

What do we want them to think? (Reposition)


1. We want to impart them our product into

their minds. When the customers walk to groceries we want them to

choose always and buy our product as their basic needs.

2. A simple coffee taste and the easy process to prepare, it takes 2 minutes

to make KopiCo Instant Coffee.

3. It has a consistence taste that can be enjoyed by everyone throughout the

day, from the morning wake-up coffee enjoyed before breakfast, to the

after dinner coffee shared with visiting

Why should they think this? (Features and benefits)

1. KopiCo Instant Coffee is a quality coffee product.

2. The coffee is affordable and it’s proven as a healthy drink for eveyone

What is our Message? (The tone)

KopiCo Instant Coffee serves you a good start for enjoyed by everyone

throughout the day.


Creative Brief

Project: Lotus Ballpen

What do we want to accomplish? (Objectives)

1. Grow overall Lotus ball pen in market

2. Increase perception of Lotus ball pen as a best quality and best value Ball

pen all throughout.

3. To establish the name of the product as one of the good quality of pen

Who are we talking? (Target audience)

1. Students from elementary to tertiary

2. employee

3. Everyone who uses ball pen.

4. No limit of age, it is suited for everybody

What do they think now? (Current position)

1. They always choose that is affordable for them.

2. An ordinary pen yet having a good quality

What do we want them to think? (Reposition)

1. We want to impart them our product into their minds.


2. Choosing Lotus Ballpen makes them

realized like they found Mr. Write.

Why should they think this? (Features and benefits)

1. Lotus Ballpen is a good quality ball pen product

2. The Lotus ball pen is affordable and may use by everyone. It serves a

perfect writing pen and makes a consumer realize that they found their Mr.

Write pen.

What is our Message? (The tone)

Lotus Ballpen is like having your Mr. Write.

Yn a Advertising Final

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