Ylang Ylang 1 Presentation Revised
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Transcript of Ylang Ylang 1 Presentation Revised
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ylang ylang
people don’t buy clothes, they buy identity...
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people don’t buy clothes, they buy identity...
Brand name ylang ylang
Country of origin Malaysia
Audience Female, mainly targeted at mid 20s to mid 40s
25-35 years old - 40 %
35-45 years old - 60 %
Product Casual Wear, Evening Wear
Price points Mid range
Adjacencies Mango, Miss Sixty, River Island,Topshop,Kookai, Promod , Morgan
Unit size 150 – 200 m2
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ylang ylang
people don’t buy clothes, they buy identity...
From the word ilang, meaning'wilderness', alluding to its naturalhabitat, or the word ilang-ilan,meaning 'rare', suggestive of itsexceptionally delicate fragrancedistilled from the flowers.
A fashion project, adopting culture, artand handicraft as its theme; fusingartisan and imagination to create aplace to linger, love and indulge.
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the concept
people don’t buy clothes, they buy identity...
ylang ylang is not only to stockyour wardrobe, but to curateyour life style.
Ylang Ylang is not a specificbrand, but rather a style, aphilosophy of life, a way ofthinking, and a way of living.
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the vision
people don’t buy clothes, they buy identity...
While globalization seems tobe an ongoing trend in thesociety, there is also agrowing respect for local(traditional) ways of living. Therestlessness and superficialityof our so-often hectic urbanlives make us want to escapeand explore other worlds.Exotic cultures can offer therichness, naturalness andrelaxed pace of life thatmany people long for.Exploring other worlds is away to find our individualityand become more fulfilled.
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the mission
people don’t buy clothes, they buy identity...
Instill the classic beauty &exotic lifestyle into urbanroutine to enrich life.
ExoticEclecticClassicRomanticSophisticated
the values
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the design guidelines
people don’t buy clothes, they buy identity...
ContemporaryCreative details
VersatileComfortable
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people don’t buy clothes, they buy identity...
the peopleFemale, style conscious, time-pressure city dwellers. Theymight be aware of the trendsbut do not rely on them. Theypay attention to details toenhance inspiration ineveryday life.
They are passionate peopleand their dedications go intoeverything. They consume notto impress- but to express. Theywant people, brands andorganizations to betransparent and honest.
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people don’t buy clothes, they buy identity...
the productylang ylang’s core product is the garment line,complemented by accessories, bags, andshoes. Interpreted in season trends, howeverfirmly rooted in the heritage of the brandvalues.
The collections are examples of contemporarycraftsmanship, uniquely designed to meet theneeds of discerning city dwellers.
Keen attention is paid to details andadornment like beadwork, embroidery and tofabrication.
It refers to old techniques in a wearable andcreative context- combined with ideas fromdifferent ethnicity with a modern verve.
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people don’t buy clothes, they buy identity...
High Price
Low Price
Traditional
Fash
iona
ble
Sfera
MNG
H&M
Coast
Zara
YlangYlang
TedBaker
GAP
Promod
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people don’t buy clothes, they buy identity...
Our shop is our communication lead.The store is absolutely the key to the brand.
Customers today expect shopping to be a brand experience.
Buying clothes has never been a simple pleasure.
Its an adventure, an experience for the customers to discover.
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people don’t buy clothes, they buy identity...
ylang ylang SHOP CONCEPT
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people don’t buy clothes, they buy identity...
The details
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people don’t buy clothes, they buy identity...
Re-use old furniture
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people don’t buy clothes, they buy identity...
Classic touch
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people don’t buy clothes, they buy identity...
Accents
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people don’t buy clothes, they buy identity...
Brand Marketing
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people don’t buy clothes, they buy identity...
Brand Marketing
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people don’t buy clothes, they buy identity...
Brand Marketing
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people don’t buy clothes, they buy identity...
Exclusive Franchise PartnerMiddle East
ContactSimon HardwickGeneral Manager
Profiles General Trading CompanyPO Box 33044
Rumaithya25561Kuwait
Tel: (+965) 7110102Tel: (+965) 5032160Fax: (+965) 6703596
Mobile: (+965) 7257539