1.  SUMMARY

Picture/scheme  describing  the  campaign(the same as slide  6)

What does the connection of Shutterstock and  isifamean for Czech  digital marketers?

We are  establishing isifa and  Shutterstock as  thenumber one partners in  the Czech  Republic  when itcomes to  stock photos,  videos and  music  and  creativeuse  of its content.  We want to  show  people that stockcontent isn‘t just  some dull generic imagery,  but  thatit has  its own story.  We started telling that story  –and  the end  is up  to  you.

We create a  strong relationship between creativepeople and  isifa,  because thanks to  its connectionwith Shutterstock,  our photos speak Czech.

SUMMARY  PICTURE INTEGRATED  SOCIAL  MEDIA  CAMPAIGNSUMMARY

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Petr:  Today  I  finally  made  it!  I  took  a  picture  of  the  Charles  bridge  with  no  people!#PhotosSpeakCzech

2.  WRITTEN  SUBMISSION  OF  THE  CAMPAIGN

But  stock photos aren‘t just  soulless bytesstored on  a  distant server.

There is real effort hidden under thoseimages.  Real  people thought about creatingthose images and  used real devices to  create it for us.  Every picture has  its story.  And  it‘s up  to  you and  your project,  howthe story  will continue.

We want to  inspire the creative communityto  use  stock photos more.  And  tell themthat now they have a  new partner  righthere in  the Czech  Republic.

A  new partner  offering local user  support,  collaboration with local contributors,  individualized solutions and  premiumproducts.  

Because thanks to  the newly establishedconnection of isifa and  Shutterstock,  photos speak Czech.

WHAT  IS  YOUR  SOLUTION?

First we launch channels on  Facebook,  Twitter and  Periscope called Photos speakCzech  (also using #PhotosSpeakCzech).

We collaborate with Czech  contributors on  creating content on  Periscope.  Everycontributor tells us the background  story  ofthe photo/video  or music  he‘s currentlyworking on,  or share some creative tipsand  tricks about using Shutterstockeffectively.

The dates and  times of live  Periscopeevents are  announced on  Facebook and  Twitter,  where it will be also streamed live.  On  Facebook,  you can also find an archive  of all the Periscope videos and  replay itanytime you want.  By  clicking the link  in  thedescription of the video,  viewers candirectly buy the content discussed in  thevideo.

We also promote the videos to  engagemore  people of our target group.

HOW  DOES  IT  WORK?

People from the creative community are...  well,  people like us.

They use  social media  on  a  daily basis.  Marketing  is their work and  life too – so  it‘shard  to  impress them unless you have a  really original campaign with a  strongstory.

Creative agencies use  stock photos almostdaily,  but  they do  so  reluctantly.  They feelthat using generic stock photos is lesscreative than creating own pictures,  but  they also don‘t always have the budget  to  make  their own visuals.

Digital  marketers also feel that finding goodlocal visuals in  a  stock photo gallery is likefinding a  needle in  a  haystack.  

CREATIVE  INSIGHT

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3.  THE  USE  OF  3  SOCIAL  MEDIA  PLATFORMS

PERISCOPE TWITTERFACEBOOK

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4.  THE  USE  OF  3  SOCIAL  MEDIA  PLATFORMS

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Periscope

Using Periscope to  broadcastlive  video  of our contributorscreating and  commentingcontent

5.  THE  USE  OF  3  SOCIAL  MEDIA  PLATFORMS

• Platform 2  -­‐ picture

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Facebook

Using Facebook as  an archive  for ourprevious live  streams.

Viewer can choosea  photo he  likes and  watch thecontributor talk  about the story...

...but  the end  of thestory  is up  to  themarketer.

6.  THE  USE  OF  3  SOCIAL  MEDIA  PLATFORMS

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Twitter

Using Twitter to  link  to  our live  streams and  to  announce newstream dates and  themes

7.  SUMMARY  PICTURE

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Petr:  Today  I  finally  made  it!  I  took  a  picture  of  the  Charles  bridge  with  no  people! #PhotosSpeakCzech