Kevin Burgett, Grant Kirkey, Meredith Moore, Spencer Wolf, Elizabeth Bertussi and Erika Lewis

Mission Statement

As employees in the companies which comprise YKK

America Group, we take great pride in our mission which is to innovate, produce, sell and service quality

closures and architectural building products so that we might render benefit to society for our customers, employees, and our communities.

Product Level Circle

Core benefits

Combines two clothes together

Actual Benefits

Metal/Plastic zipper

Augments benefits

Reinstallation

Fashion

Product Life Cycle

Supply Chain

• The materials necessary to

create our product are all

recyclables.

• PET bottles are used for

packaging.

• The method of

transportation is by truck.

Supply Chain Continued...

For metal, we mainly used recyclables of Copper, Nickel, and Aluminum. The

market price for Copper: $2.75 per pound and increasing. For Nickel: $5.71

and decreasing. For Aluminum: $0.776 and decreasing.

The market price for recycled PET bottles is $0.77 per pound and increasing.

The market price for cotton fiber used to make the fabric is $2.12 and

increasing.

If there was a shortage of our key resources in the supply chain, it would

greatly affect the company, industry, consumer, and economy. We would not

be able to produce without the materials needed, which would affect the

companies that we distribute to. After a shortage, if YKK cannot produce the requirements needed, then companies may not want to use YKK as their

distributor.

Product

• Parts of the zipper

• Tape

• Slider

• Teeth• Tab

• Metal Teeth

• Iron, Carbon and Chromium

• Coated in Brass

• Tape • Mostly Polyester and Cotton

• Slider/Tab

• Same Manufacturing process

Distribution

Distribution channels

Producer to Retailer to Consumer

Example: YKK to Levi to Consumer

Producer to Wholesaler to Consumer

Example: YKK to ZipperStop to Consumer

Distribution Centers

Dublin, Georgia

Macon, Georgia

Coppell, Texas

Agent/ Broker

Not necessary

Philanthropy

CYCLE OF GOODNESS

"No one prospers without rendering benefit to others."

Financials

5.8 billion dollars in sales in 2014, 4.8 in 2013, and 4.5 in

2012 & 2011

375.5 million dollars in net income in 2014

Profit Margin is 6.5% compared to Talon International's

1.1%

Total Assets of 7.4 billion dollars

Total Liabilities of 3.1 billion dollars

Debt Ratio of .21

Financials (Continued)

Total current assets of 4 billion dollars, total current

liabilities of 1.57 billion dollars, total shareholder's equity

of 4.4 billion dollars.

Current Ratio of 2.5

Return on Assets is 5.4%

Inventory turnover ratio of 3.7

Gross Margin is 36%

Customer

Majority of sales are B2B

Target Market --> Businesses

Retail Customers

Encourage Product Lines

Trade Shows

Lost Customer

Innovation

Seeking to Increase market share even further

260 million people watched the Fifa World Cup Final...in 2006

We want to advertise greatly at the 2018 World Cup in Russia

Field Banners to increase customer awareness and brand recognition

Corporate Suites to entice new business owners to use our products

Second Innovation

BOGO (Buy One, Get One)

Competitors

Other fastening agents

Buttons

Snaps

Hook & Look

Laces

"Benefitting Society"

Sell more zippers --> Attracting more customers

Ending Slide

Ryan Holley is the coolest, awesomest dude evah! He is my hero, and I constantly

strive to be like him in every conceivable way. And, Spencer smells like pickles.