Yieldr – Worten

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Transcript of Yieldr – Worten

Page 1: Yieldr – Worten

Fernando Siles Martin, Worten online marketer

“ Using Yieldr’s video banner ads, we were able to effectively target users in both the upper and lower funnel, resulting in an increase in both brand awareness and sales. ”

INCREASE IN CONVERSIONS14.5x

RETARGETED USERS

INCREASE IN CONVERSIONS5.5x

UNIQUE VISITORS

Viewability and engagement are two widely discussed topics in online marketing, as advertisers clamor for both transparency and performance from their campaigns. By using Yieldr’s video banner ads, WORTEN.ES increased viewtime by 270%, proving useusers were engaging with the ad for an extended period of time. The results of this campaign illustrate how using dynamic video advertising can be an effective branding tactic.

The ad unit also has a significant impact when it comes to performance marketing. In addition to the surge in viewtime, unique users who viewed the video banners of WORTEN.ES were also 5.5 times more likely to convert directly, while indirect conversion rates through retargeting were a stunning 14.5 times higher. The results were an incincrease in transactions and overall revenue with a direct CPA 33% lower, but when considering conversions from retargeted users, the CPA is an astonishing 7.5 times lower.

270%

WORTEN.ES INCREASEDVIEWTIME BY

Electronic retailer WORTEN.ES and programmatic-marketing platform Yieldr partnered to deliver video banner advertisements. The dynamic ads — custom made by Yieldr — proved to be effective, delivering astounding results within two core KPIs: viewtime and conversion rates.

WORTEN.ES Sees Significant Increase in Viewtime & Conversions with Yieldr Video Banner Ads