“Yes, we’re selling grilled cheese. But if we lose the conversation

piece, is it really worth it?”

Murrill OakesColumbia University FeelGood

Talk to Me

“Are there any tips on how to engage in dialogue without sounding preachy or boring?  Some new

members are a little hesitant to have dialogues just because there is

so much great information to learn.”

It’s not about information.It’s about relationship.

Information vs. Relationship

Information

Relationship

Communication

What

How

Why

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Communication“People don’t buy what you do. They buy why you do it.”

• “Why” is your purpose…why you do what you do; why you’re involved

• “What” speaks to our rational brain; “Why” speaks to our emotional brain

• A great message does bothWhat

How

Why

} Rational

} Emotional

The Elevator Exercise…

What

How

Why

Some “Why” Examples

• FeelGood is about working with others to make a difference in the world…about seeing that I matter.

• FeelGood is about making the world a better place for everyone.

• FeelGood is about creating a more just and sustainable world.

Summary…

• Start with the WHY…make it personal• Ask questions and listen• Follow the 80/20 rule…say just enough to

get them talking 80% of the time• When you get to the WHAT and HOW of FG

or our partners, have visual aids to support you if needed!